How to Use GHL Video Testimonials to Boost Trust

GoHighLevel just rolled out a game-changing tool inside Labs: Video Testimonials. It’s a complete, built-in system for collecting and displaying real customer video reviews—no extra software, no tech headaches.

Once you enable the feature from Labs, you’ll find it inside:
 Reputation → Video Testimonials

From there, you’ll unlock a brand-new toolset:

• Video Collectors – Branded, guided workflows that help customers create their reviews. Customize all parts, from the intro message to the thank-you page.
• Questionnaire Flow – Include as many as three custom questions to help shape their responses and get stronger submissions.
• Attribution Fields – Collect name, email, and phone numbers for follow-up or verification.
• Brand Control – Add your agency or client logo, colors, background image, and text, make it look polished and professional.
• Mobile Friendly – End users can record or upload video from any device, desktop, tablet, or phone. No app install required.

This isn’t a simple widget refresh or a small form change, it’s a full review-collection system designed to help agencies grow their social proof at scale.

And that’s just the start.

Until now, review collection in GoHighLevel relied on text-only feedback, usually captured through a form or a third-party tool. Functional, yes, but lacking in excitement.

Now?

You’re giving your clients a way to capture emotion, tone, and personality. That’s the power of video.

Here’s what’s different with Video Testimonials:

• From static to dynamic – Instead of a text field, customers hit record and speak their truth.
• Guided storytelling – With up to 3 structured questions, you get better, more consistent video responses.
• Brand-first UX – Every step is fully customizable to match your client’s brand colors, messaging, and tone.
• No app barriers – No need to download anything. No tech issues. Just click, record, done.

Most importantly, this is now built directly inside GHL, not an iframe hack or clunky integration. That means faster setup, better control, and one less tool in your tech stack.

Now, you’re not merely asking for feedback — you’re designing a branded experience that converts delighted customers into video champions.

In today’s world, people don’t just read reviews, they watch them.

Video testimonials tap into something deeper than text ever could. They show real people, real reactions, and real trust. That’s gold for conversion.

Here’s why this feature is a game-changer:

• Trust is visual – Seeing someone speak on camera instantly boosts credibility.
• Video = more engagement – People are more likely to stop, watch, and remember.
• Perfect for marketing – Embed clips in funnels, sales pages, onboarding sequences, or ads.
• Closes deals faster – Prospects don’t need convincing when happy clients do it for you.

For agencies, this isn’t just a cool feature, it’s a new revenue stream.

You can now:

• Offer “Video Review Collection” as a service
• Bundle it into a Reputation Management package
• Use it to power your case studies and social proof libraries

Whether you’re selling SaaS, DFY marketing, or both, this lets you show off your results in the most powerful way possible: through your clients’ own words.

If you’ve ever struggled to get authentic, engaging reviews from clients, this feature is your fix. GHL’s Video Testimonials tool lets you build branded video collection flows and showcase them inside your Review Widgets, no apps, no friction. Here’s how to set it up in a few quick steps:

1.1 From your GHL account, click Settings in the lower-left menu
1.2 Select Labs
1.3 Locate Video Testimonials and toggle it ON

2.1 Go to Reputation → Video Testimonials
2.2 This is where you’ll create, send, and manage all video collectors

3.1 Click + Create Collector

3.2 Walk through the four sections:

• Welcome Page – Greet users and explain what to do
• Questionnaire Page – Add up to 3 custom questions
• Attribution Page – Collect name, email, and phone
• Thank You Page – Show a final branded message

4.1 Upload a logo and choose background image
4.2 Set your colors for text, accents, and buttons
4.3 Preview the experience to ensure everything looks polished

5.1 Click the Send Review Request button

5.2 Use Email, SMS, or WhatsApp as your chosen delivery channel.
5.3 Select a collector from the dropdown (or override it with a different one)
5.4 Send the request, your customer can record or upload their video on any device

6.1 Go to the Responses tab
6.2 Watch submitted videos, download them, or tag them by collector

That’s it. Your clients now have a powerful way to turn happy customer stories into high-converting video proof, fully branded, fully controlled, and fully inside GHL.

Getting video testimonials is only the start. A handful of smart changes can significantly boost their impact for your agency or clients.

Here’s how to turn average videos into compelling, brand-boosting assets:

Use Branded Colors and Clean Design

• Match the collector’s background and button colors to your client’s site or funnel
• Use an uncluttered background to keep the attention on the speaker.
• Place your agency or client logo to boost the professional feel.

Frame questions that connect deeply and inspire honest responses.

• Move past simply asking, “Would you recommend us?”
• Try: “What was your biggest breakthrough working with us?”
• Or: “What would you say to someone on the fence about hiring us?”
• Guide your customer to speak to real problems and real results

Keep it Short & Sweet

• Videos shouldn’t exceed 2 minutes and 30 seconds, shorter ones are usually more effective.
• Encourage clients to aim for 30–90 seconds for ideal engagement
• Remind them: it’s a conversation, not a sales pitch

Use Layouts Strategically

• Grid or Slider for showcasing multiple testimonials on landing pages
• Carousel works well on homepage hero sections
• List or Column is great for low-distraction proof on checkout pages

Repurpose Video Content

• Download the best clips and use them in social posts, reels, or ads
• Build highlight reels for case studies
• Use snippets in email sequences to boost engagement

Create Multiple Collectors

• Clone collectors for different offers, services, or campaigns
• Segment feedback to target specific types of leads or industries
• Use smart naming to keep them organized

These small details can turn simple review videos into persuasive marketing assets that do the selling for you.

This isn’t just another feature, it’s a whole new revenue lever.

With Video Testimonials now baked into GoHighLevel, agencies get a native tool that’s usually locked behind expensive third-party apps. That opens up real opportunities for growth, upsells, and stronger client results.

Here’s what this unlocks:

Add Video Reviews to Your Reputation Services

• Offer “Video Testimonial Collection” as a premium upsell
• Include it in your white-label packages and DFY marketing plans
• Stand out from other providers offering only text-based review tools

Increase Conversions with Social Proof Everywhere

• Add testimonials to funnels, homepages, landing pages, checkout flows
• Use carousels or sliders to build trust above-the-fold
• Drop short clips into email nurturing or sales sequences

Win More Clients With Proof of Results

• Show prospective clients exactly how your current clients feel, on video
• Use testimonials as case study intros, social proof reels, or pitch tools
• Close faster by letting your happy clients do the talking

Compete With Tools Like VideoAsk and Boast.io—Without the Extra Cost

• Save your clients $49–$149/mo in tools
• Keep everything inside GHL, branded to your agency
• Create a seamless customer journey without needing integrations or APIs

This is one of those tools that helps agencies keep clients around and grow smoothly. When you use it well, your clients won’t feel the need to look anywhere else.

GoHighLevel just made it easier than ever to turn happy customers into your agency’s best marketing asset.

With the new Video Testimonials tool, you can collect branded, high-converting video reviews in minutes, no tech skills, no apps, no chasing people around. Just send a link, get the video, and drop it right into your funnel or website.

This is social proof on steroids.

If you’re an agency owner, now’s the time to:

• Launch a new service around video testimonials
• Showcase results in your own marketing
• Give clients a reason to stay on your platform longer

Head to Settings → Labs, enable Video Testimonials, and start turning trust into traffic and testimonials into conversions.

GoHighLevel didn’t just give you another feature. They gave you a marketing edge.