Product Review Automation: Trigger Workflows the Moment Reviews Are Submitted

You know, here’s the thing — HighLevel has introduced a new Product Review Submitted trigger for online stores. What I find really nice about it is that it fires off right when a customer leaves a review.

That means you can turn around and act on feedback pretty much immediately, without waiting or missing a beat. Instead of reviews just sitting there, unnoticed, you can set up automatic things like alerts, follow-ups, or moderation — all without messing up your usual way of working.

This feature, which you’ll find under Ecommerce Store triggers, makes it easier for stores and agencies to stay on top of reviews as they come in. The result? Everything feels more responsive and manageable, which is always nice.

Before this update, ecommerce reviews in HighLevel were passive. You could read them, but they didn’t trigger workflows, which meant manual checks and clunky workarounds.

Product review automation changes that. The new Product Review Submitted trigger turns reviews into real-time workflow events, firing instantly when feedback is submitted.

You also gain precision. Workflows can now react based on star ratings, review text, headlines, products, or store names. Reviews move from something you monitor to something you automate—and that’s a big shift for ecommerce stores and agencies.

You know, reviews can really stir up a lot of feelings, and timing plays a big role in all this. When responses come back slowly or feel a bit scattered, it’s easy for trust to start wavering—even if your feedback is genuinely helpful. From what I’ve seen, setting up a system to handle reviews automatically can make life a lot easier because it keeps things moving smoothly.

Here’s the thing—quickly acknowledging the positive reviews makes your customers feel valued. Catching the negative ones early on can also stop small issues from snowballing. And honestly, it takes some of the stress off of checking everything all the time.

When you’ve got a good system in place, the first reply often gets sent out automatically. That way, your messaging stays consistent across all your locations. For agencies especially, it’s not just about monitoring reviews but about creating a smooth, dependable process.

All in all, that means faster responses, more control over what people think of you, and building stronger connections with your customers. And the best part? It usually doesn’t eat up too much of your time.

You know, when you set up automatic product reviews, they no longer just sit there collecting dust. Instead, they start doing something helpful. That’s where this new trigger really shines.

For example, if someone leaves a low-star review, you get an instant alert which helps your team jump in and address any issues right away. Conversely, those glowing five-star reviews can trigger thank-you replies, tags, or other kinds of engagement while the customer still feels good about their experience.

Keyword filtering is a handy tool because it helps you focus on reviews that really need your attention. And if you’re managing several stores or working with an agency, you can set up these workflows to stay consistent across the board. That way, you’re protecting your reputation and responding faster, all without much extra effort.

Setting up review automation might seem a bit technical at first, but I find that it’s mostly about knowing where to look and how to set things up so it works smoothly. Here’s what I’ve learned from my experience.

• The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1 Click on the Automation Menu Item.

• Access the ‘Automation’ section of GoHighLevel
• You’ll now be in the ‘Automation’ section of GHL, where you can access the Workflow section from the top menu:

1.2 Click on the ‘Workflow’ menu link.

1.3 Create Workflow

• Click create workflow and start from scratch to test this Update

2.1 Add Trigger

• After adding the Trigger add your desired Actions.

• Then, you can set up filters. This is where you decide how the automation reacts—based on star ratings, review headlines, comments, specific products, or even the reviewer’s email or name. For instance, you might want one workflow for five-star reviews and another for reviews under three stars. This way, your review automation isn’t just generic; it’s targeted.

• Next up, add the actions you want to happen once a review is submitted. Common options include sending notifications to your team, assigning tasks, tagging contacts, sending emails or texts, or updating contact info. These steps happen automatically right after a review comes in.

• Finally, when everything’s set up, publish your workflow and do a quick test. Submitting a test review will help you check that the trigger fires properly and that all actions go through as they should. From then on, your review process runs smoothly in the background, freeing you up to focus on other things.

The thing about automating product reviews is that filters play a crucial role. They help you decide exactly when the ‘Product Review Submitted’ trigger should go off, which keeps your workflows tidy and on point.

What I’ve found is that you can target a single product, scan review comments or headlines for certain keywords, or even route reviews based on star ratings. That way, positive feedback stays separate from issues that might need quick attention.

For brands with multiple stores or agencies managing different accounts, store-based filters make sure reviews go to the right teams and workflows. You can also filter by reviewer name or email if you want to handle VIP customers or special cases differently.

Put together, these filters make your product review automation really precise. It reacts in real time, exactly how you want—without all the noise.

One common mistake people make with automating product reviews is treating every single review the same way. The reality is, the best systems find ways to create a sense of urgency without making things feel overwhelming.

Here’s the way I see it: start by splitting positive reviews from negative ones into separate workflows. So, five-star reviews can prompt a quick thank you or appreciation message, while those with lower ratings should trigger your team to follow up.

Using keyword filters really helps cut through the clutter. Words like “broken,” “refund,” or “never arrived” can instantly flag reviews that need attention, saving you from manually sifting through each one.

For agencies or businesses managing multiple stores, building reusable review workflows is a real time-saver. It keeps things consistent, speeds up onboarding, and makes scaling much easier.

And don’t forget about pairing review triggers with tagging. That way, you can segment customers for follow-ups, loyalty offers, or future campaigns. Once you’ve fine-tuned everything, this kind of automation runs smoothly in the background, adding value without needing constant oversight.

When you work with ecommerce clients, this update isn’t just a nice addition. It’s a whole new way to package your services, introduce new workflows, and add more value for your clients.

Automating review responses allows you to go beyond just keeping an eye on reputation. Instead of asking your clients to check reviews every day, you can set up systems that respond instantly and reliably, without anyone having to do it manually.

What I’ve found is that this really makes you stand out. Most ecommerce platforms treat reviews as just feedback, but with GoHighLevel, you can offer automated review management that’s smoothly connected to your clients’ CRM, notifications, tasks, and follow-ups. That’s a real advantage, especially if your clients sell multiple products or get a lot of reviews.

From a practical side, it makes growing your business easier too. You can create a review automation setup once and then reuse it across different stores with a few small adjustments. That means onboarding is faster, support issues tend to decrease, and your results get more consistent.

Most importantly, this feature helps you prove ongoing value. When your clients see quicker responses, fewer reviews falling through the cracks, and better engagement with their customers, it really shows why what you do makes a difference. The best part is, review automation keeps working quietly behind the scenes, delivering results day in and day out.

When you set up product review automation the right way, things tend to move quickly. Reviews are handled as soon as they come in—no waiting hours or days—which helps build trust and a better perception of your brand right from the start.

And the best part is, nothing slips through the cracks. Low-star reviews are flagged right away, so you can respond promptly, and positive feedback gets acknowledged while the customer is still engaged. That alone can make a real difference.

It also creates consistency. Every review gets the same kind of attention, no matter when it arrives or who’s available, which really helps protect your reputation.

From an internal point of view, your team spends less time watching for reviews and more time addressing actual issues. For agencies, in particular, this kind of system acts as a quiet helper—delivering faster responses, making processes smoother, and helping keep clients happy—all without the need for constant oversight.

You know, these days, you don’t really wait to check product reviews later. With this latest update, reviews become real-time signals that trigger action as soon as feedback shows up.

Automating review responses gives online stores and agencies a quicker, smarter way to protect their reputation, connect with customers, and reduce the manual work involved. The workflows respond immediately and consistently, so things don’t get delayed.

If you’re working with HighLevel Ecommerce Stores, I’d suggest starting simple. Just set up one Product Review Submitted workflow for low-star alerts or five-star follow-ups. Even a single automation like that can really make a difference.

For agencies, it’s a handy system to keep things standardized. Review workflows are easy to reuse, simple to explain, and once they’re running, they quietly show their value every day.

Bottom line: if reviews matter to your business or your clients, this trigger should already be in your workflows.