How to Build Custom Product Pages That Actually Convert

There’s a new feature in the GoHighLevel builder that gives you more control over your store. You can now create custom product pages for any item you sell.

Instead of using the same product layout for everything, you can build each page from scratch. Use the tools you already know inside the builder. Add your own images, videos, sections, or reviews. Make the page fit your product, not the other way around.

This update lets you treat a product page like a landing page. That means more space to explain, more room to show the value, and more chances to get the sale.

Here’s what’s new:

• You can create a separate page for any product
• You can assign products to their custom page inside the settings
• Any product with a custom page will automatically open to that design
• If someone clicks from a list or featured section, they’ll land on the right page every time

It’s built into your store. No plugins. No add-ons. Just clean, direct control.

If you’re running a store or building one for a client, this gives you a simple way to boost quality and performance without adding extra tools.

Custom product pages bring more than a fresh layout. They also come with a few rules that help keep your store organized.

The first thing to know is that each product can only connect to one custom page at a time. If you assign that product to a different page later, the old one gets removed automatically.

Next, product links are now smarter. No matter where someone clicks from a product list, featured section, or a shared link they’ll always land on the correct page. If there’s a custom version set up, that’s the one they’ll see.

Moreover, if you ever delete a custom page, any products linked to it will return to the default product layout. You won’t lose the product. You just lose the custom design.

Here’s a quick summary:

• One product can only have one custom product page
• Every link routes to the right version automatically
• Deleting a custom page sends the product back to default

These changes help your store stay flexible without adding complexity. You get the freedom to design while keeping full control over how each product is displayed.

Selling online isn’t just about listing products. It’s about helping people understand why your product is worth their time and money.

That’s where custom product pages make a big difference.

The default layout works fine for basic info. But when you want to show the full value of what you’re selling, a custom page gives you more space to do it right. You can explain the benefits, answer questions, and add visuals that match your brand.

For stores with high-ticket items or products that need more explanation, this can lead to better engagement and more sales. You’re not just showing what the product is; you’re helping someone picture it in their life.

It also helps with SEO. A custom product page gives you a unique URL, better content structure, and more room to include keywords naturally. That means more chances to rank in search and drive organic traffic.

If you’re building stores for clients, this is a clear way to add value. You can offer stronger design, better conversions, and a more tailored shopping experience all inside GoHighLevel.

Custom product pages are already live inside your GHL Site/Store Builder. Once you turn on the toggle for any new page, you’ll unlock full control over product layouts. Here’s how to get started step by step.

• The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1  Click on the Sites Menu Item.

• Access the ‘Sites’ section of GoHighLevel
  • You’ll now be in the ‘Sites’ section of GHL, where you can access Websites section from the top menu

1.2  Click on the Website menu link

• this will open the website dashboard where you can see all the available websites

1.3 Click on any existing website where you want to customize your product

• this will open a new window where you can see all the pages inside the website

2.1 Click the ‘Add New Page’ Button

• This will bring up the new pop-up page options.

2.2 Turn ON the ‘Custom Product Detail Page’ Toggle

• This tells the system you’re designing a product-specific page, not just a general site page.

2.3 After turning ON the Custom Product Details Page a drop-down will appear

• You can choose one or more products to connect.

2.4 After enabling the toggle and connecting product, click ‘Create Page’ button to move into the builder.

• Use the builder just like you would for a landing page or website.

3.1 Add sections, images, reviews, and calls to action

• Drag in any elements you need to tell the product’s story.

3.2 Choose a New Product if Needed

• It will replace the current one automatically, or you can also add product.

3.3 Click ‘Save’ in the top-right corner

• Always save your changes first.

3.4 Click ‘Publish’ to activate the page

• Now when a customer clicks that product, they’ll land on this new custom product page.

That’s it. You can now give each product a layout that fits, helps drive action, and delivers a better customer experience all from inside GoHighLevel.

Custom product pages give you full control, but with that freedom comes the chance to overdo it. Keep things clean, focused, and useful. Here are a few simple tips to help your product pages perform better.

Start with the goal

• Ask yourself what the customer needs to see to feel ready to buy. That’s the starting point for your layout and content.

Use real images and video

• Product photos are important, but video builds trust faster. If possible, include a short walkthrough or demo of the product.

Add social proof

• Include reviews, testimonials, or user-generated content. A quote from a happy customer can go a long way.

Make pricing and options clear

• Don’t make people guess. Show the price, any variations (like size or color), and the call-to-action up front.

Include urgency or scarcity

• If stock is low or a deal is ending soon, say it. Simple copy like “only 3 left” or “sale ends Friday” works well.

Use trust signals

• Add secure checkout badges, money-back guarantees, or shipping info. It helps reduce friction and builds confidence.

Don’t overload the page

• Focus on one goal: helping someone feel ready to buy. Cut anything that distracts from that.

These tips aren’t about adding more. They’re about making sure everything on the page supports the next step.

This update is about giving you more control. Plain and simple.

With custom product pages, you no longer have to settle for one layout across your whole store. Now, each product can have its own page, designed to match the way you want to present it.

This is helpful if you’re selling different types of products that need different kinds of information. Some items may need more visuals, while others need more explanation. Now you can build pages that fit both.

If you run an agency, this also adds value to the work you do. Instead of showing the same template to every client, you can offer tailored designs that support how their products are sold. This means better results and happier clients.

It also shifts how you think about your online store. It’s not just a list of products anymore. You can build full experiences around specific offers, use custom layouts for seasonal items, or give flagship products the space they deserve.

This kind of customization wasn’t possible before in GoHighLevel. Now it is, and it’s simple to use.

When you start using custom product pages, your store becomes more than a list of items. It becomes an experience.

You’ll see better engagement because the layout now fits the product. Visitors won’t just scroll past. They’ll find answers, trust signals, and clear calls to action. All of that makes it easier for them to buy.

Expect to see an increase in add-to-cart clicks and longer time on page. Custom layouts help explain what makes each product valuable. That clarity builds trust, which leads to more sales.

Mobile users will benefit, too. Custom product pages let you build for smaller screens without losing quality. Pages load faster, look cleaner, and give shoppers the same strong message on any device.

From an SEO angle, these pages give you unique URLs and better content control. That improves search visibility and helps your store show up for more keywords.

Moreover, if you build sites for clients, this feature gives you a clear way to offer more value. Each custom product page becomes a tool to increase results, impress clients, and sell more advanced packages.

The goal is simple: give every product the space it needs to do the selling. When you use custom product pages with intention, you’ll start seeing smarter results with less guesswork.

Custom product pages give you real control over how your products show up online.

Instead of relying on one layout for everything, you can design each page based on what the product needs. This gives your store more clarity, more personality, and a better shot at converting visitors into buyers.

Custom product pages aren’t about adding more they’re about being more intentional. You get to focus on what matters for that one product and remove the distractions that don’t.

If you run an agency, this also gives you a solid way to deliver better results for your clients. One layout might work fine for some stores, but others need more. With custom product pages, you can build what fits.

Start with one. Choose your top-selling product and build a layout that tells the full story. Use real photos, clear copy, and elements that help someone say yes. Then watch what happens.

GoHighLevel gives you all the tools to build these pages right inside the Site and Store Builder. No extra apps. No workarounds. Just a simple way to upgrade your store and show your products the way they deserve.

When done right, custom product pages turn clicks into customers without changing your platform or your process.