Split Testing Funnels for Higher Conversions in GHL

A Simple Guide to Optimizing Your Funnel Pages Effectively

Mastering split testing funnels can dramatically increase your website conversions and sales. Split testing funnels involve creating variations of your funnel pages to determine which performs best. With GoHighLevel, you can easily set up these tests, helping you quickly identify winning elements that attract and retain users. Using split testing funnels means less guesswork, better results, and more efficient marketing efforts.

Implementing split testing funnels allows you to measure and improve every aspect of your marketing funnel, leading to higher conversion rates and a better return on investment. This mini-guide walks you through setting up your split tests in GoHighLevel and explains the critical benefits for your business.

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Split testing funnels directly improve conversion rates. By comparing page variations, you clearly see which performs best, enabling you to use the winning elements for better results.

Quick Summary: Split Testing Funnels

Purpose:
To help agencies and marketers set up and run split testing funnels in GoHighLevel to determine which page versions perform best for higher conversions.

Why It Matters:
Split testing improves conversion rates, enhances user experience, and leads to better ROI by allowing data-driven marketing decisions.

What You Get:
A concise walkthrough to create page variations, assign traffic, monitor results, and troubleshoot common issues using GHL’s native funnel builder.

Time to Complete:
10–20 minutes to set up a test; 3–5 days to collect meaningful data depending on traffic volume.

Difficulty Level:
Beginner to Intermediate

Prerequisites:
A published funnel in GoHighLevel with a connected domain and access to edit funnel steps.

Key Outcome:
An optimized, high-converting funnel based on real user behavior and measurable performance data.

Practical Use Cases for Split Testing Funnels

Split testing works across nearly every industry:

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Online Course Sales Funnels: Try two headlines or images to see which leads to more enrollments.
Webinar Registration Pages: Test different layouts and calls-to-action to boost sign-ups.
E-commerce Checkout Funnels: Compare multi-step vs. single-step checkouts and test button color or trust badges.
Lead Magnet Funnels: Try different opt-in form designs or incentive headlines to improve lead capture.

Each scenario helps you make data-driven decisions that optimize your funnel step-by-step.

Key Benefits of Using Split Testing

Split testing funnels in GoHighLevel comes with big benefits:

Higher Conversion Rates: Find out exactly what turns visitors into leads or buyers.
Better User Experience: Design based on what your audience actually prefers.
Smarter Marketing Decisions: Stop guessing—start testing.
Increased ROI: Make every marketing dollar work harder.
Continuous Improvement: Always have something new to test and refine.

How to Set Up Split Testing Funnels in GoHighLevel

Step 1.0 – Access the Main Left Hand Menu in GoHighLevel

The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1 Click on the Sites Menu Item.

Access the ‘Sites’ section of GoHighLevel
You’ll now be in the ‘Sites’ section of GHL, where you can access the Funnels section from the top menu:

1.2 Click on the ‘Funnels’ menu link.

Step 02 – Create a Variation

Choose any Funnels you want to use, to try the split “testing funnels”

2.1 Choose Funnel

2.2 Click “Create Variation”

2.3 Choose a method: “Use Existing” from current or another funnel

Make clear changes like a new headline or button color, You can Also Duplicate the Page Directly, you want to test by Clicking “Duplicate Control Page” and make some changes, When you click “Create from Blank” you will create a page from “scratch”

Step 03 – Set Traffic Split

Use the slider to control traffic distribution
Use incognito mode to view alternate versions if needed

3.1 Hit “Start Split Test”

3.2 Edit URLs (Optional)

Click the gear icon under each page to customize its path

Understanding Your Split Test Results

Head to the “Stats” tab within your funnel:

Compare views, conversion rate, and leads between the control and variation
Wait until each version gets at least 100 visits before calling a winner
Let real-world behavior guide your final decision

FAQs About Split Testing Funnels in GoHighLevel

Why is all the traffic going to just the control page?

You probably linked the wrong domain. Make sure your ad sends people to the split test’s funnel step.

The traffic ratio looks off. What gives?

Using direct URLs to the control or variation bypasses the split logic. Always link to the main step URL.

What if my ads don’t allow redirects?

Start the split test on the second step. Keep the first step ad-compliant and informative.

Can I test multiple variations at once?

Nope, just one vs. one—but rerun the test with new ideas.

What elements should I test?

Big stuff: headlines, button color, layout. Not spacing or tiny tweaks.

The traffic’s the same, but conversions aren’t. Why?

That’s what you’re testing! The higher converting one wins.

Can I update the control page mid-test?

Bad idea. Keep it unchanged for accurate data.

How long should I run a test?

Let each version get 100+ unique visitors.

Do visitors always see the same version?

Yes, cookies keep them locked to one. Use incognito to check the other.

Can I change the page URLs?

Absolutely. Hit the gear icon under each version.

Conclusion: Test, Learn, Win

Split testing funnels in GoHighLevel is one of the fastest, easiest ways to optimize your conversions. With just a few clicks, you’re making smart, data-backed changes that lead to better results. And with ongoing tests, you’ll continue to improve every step of your funnel.

Have you tried out split testing funnels yet?
Let us know what variations gave you the best results—and check back at GHL Growth Garage for more GoHighLevel Mini-Guides!

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