Reputation Score Audit in GoHighLevel Just Got Smarter 

Before this update, the online reputation score audit in GoHighLevel was simple—too simple.

The system didn’t care if a business had 3 reviews or 300. If those few reviews had a high star rating, the report would often show a 100% reputation score audit. Great for bragging rights. Terrible for real insight.

That created two big issues:

Prospects with only a couple of glowing reviews looked like reputation rockstars. But most of those reviews were often from friends, employees, or (let’s be honest) a “favor” from someone’s cousin. There was no depth, no history, no volume—just fluff.

Agencies showing these inflated scores during discovery calls got stonewalled:

“Looks like we’re doing fine… why would we need help?”

The flawed score undermined your pitch before you even started.

Here’s an example:

A business with 5 perfect Google reviews and no Facebook profile would still show a 75% reputation score. To a business owner, that sounds like “pretty good.”

But in reality? That’s barely any presence at all.

And without an accurate read on reputation, agencies were flying blind—and missing out on easy wins.

GoHighLevel’s fix is simple in concept, powerful in impact: volume-aware scoring.

Instead of just looking at how many stars a business has, the system now considers how many reviews that score is based on—and where those reviews are coming from.

Here’s what’s new:

The more reviews a business has, the more confident the score becomes.

Fewer reviews = less trust in the rating = lower score.

Let’s revisit that earlier example.

Same 5-star average. But now?

Only 5 recent reviews and no Facebook presence = 37% reputation score.

That’s a huge drop—because now GHL sees the lack of volume and coverage as a warning sign, not a success metric.

Google reviews now carry 75% of the total score, while Facebook covers 25%.

Each platform is scored independently with its own volume logic—so if one platform is completely missing, it drags down the score accordingly.

You’ll see:

• Clear review volume badges like “Low Review Volume” or “High Review Volume”
• Sample size details: “Based on 5 reviews out of 300”
• Refreshed donut charts and layout for quicker understanding

All of this gives you and your prospects a much more honest and visually clear reputation score audit snapshot—so you can sell smarter, not harder.

This update isn’t just about cleaner data. It’s about giving agencies real leverage when it matters most—during prospecting and sales conversations.

Here’s how:

With the old logic, prospects would see inflated scores and think they were doing fine. Now, when the score is lower due to limited volume or missing platforms, it opens the door for you to say:

“Your reviews are great—but you need more of them, and you’re missing a whole channel.”

That’s not criticism—it’s a clear opportunity.

Now you can shift the narrative from “you’re fine” to “you’re not visible enough.”

The audit does the heavy lifting by showing gaps in platforms (like Facebook), missing reviews, and low sample sizes.

When a prospect sees they’re scoring 37% instead of 75%, it naturally leads to a question:

“How do I improve this?”

That’s your cue to pitch review generation, follow-up automations, and reputation management as part of your agency’s services.

By showing how the score is calculated and giving clear context (“based on 5 reviews”), the report earns more credibility. That helps you stand out from other agencies who still use vague, inflated data.

Bottom line?

This smarter scoring system helps you prove why your services are needed—and positions you as the expert who can fix the gaps.

The updated reputation score audit is part of the Marketing Audit Report inside GoHighLevel. If you’re ready to put this to work, here’s how to find it step by step.

To start, make sure you are in the Agency View.

The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL.

1.1 Click on the ‘Prospecting’ Menu Item.

• Access the ‘Prospecting’ section of GoHighLevel.
• The “Prospecting” feature helps you find new business opportunities.

1.2 Select an existing prospect or create a new one.

Once you’ve selected a prospect, you’ll be able to generate a report.

2.1 Click the “Show Report” button.

• This will display a detailed report for the selected prospect.

 Step 03 – Access the Online Reputation Tab 

Now that you have the report in front of you, you can dive into the specifics of the prospect’s online reputation.

3.1 Click the “Online Reputation” tab.

• The online reputation tab gives you a detailed overview of the prospect’s reviews and ratings.
• This is a key area for assessing a business’s standing with its customers.

Want to use the new reputation score audit to actually close deals—not just educate? Here’s how the top-performing agencies are doing it:

A 37% score isn’t bad. It’s honest. Use it to show the gap between where they are and where they should be.

Say this on your call:

“This isn’t a bad thing. It means you’re just getting started—and that gives us room to grow fast.”

Low volume? Offer a Google review campaign.

Missing Facebook? Add Facebook profile setup.

Inconsistent reviews? Propose a follow-up automation workflow.

The audit doesn’t just show the problem—it sets up your offer.

If you’ve helped similar clients improve their score and visibility, now’s the time to show a quick before/after screenshot or testimonial.

Better yet—pull up an audit from an existing client with a strong score and say:

“This is where we got them in 30 days. You could be next.”

Not everyone’s ready for a big package. Offer a one-time “Reputation Kickstart” service to get reviews rolling and their audit score up.

When they see the score rise in a week or two, they’ll come back asking, “What’s next?”

This shouldn’t be a one-off tool. Make it your standard lead gen funnel:

Prospect opts in

• Gets audit
• Gets call
• Gets pitched

It’s not just smarter reporting—it’s a built-in conversion asset.

The key is to treat the audit like a mirror—and position yourself as the one holding the blueprint to make that reflection look a lot better.

The current upgrade to the reputation score audit is already powerful—but GoHighLevel isn’t stopping here.

Here’s what’s on the roadmap, and why it matters for your agency:

Soon, GHL will compare your prospect’s review volume to nearby businesses in the same category. This adds a whole new level of context:

• “You have 7 reviews.”
• “Your competitors average 65.”

That’s a slam-dunk setup for a reputation-building offer—and one you can back up with real data.

No more digging through dozens of reviews. The audit will highlight common themes in the latest feedback:

• “Customers love your staff but complain about long wait times.”
• “Positive mentions: clean facility, friendly service. Negative mentions: delays, pricing.”

It’s like AI doing your pre-sales research for you—and giving you insight to pitch operational fixes, automation, or client experience improvements.

Previously, when reviews were delayed syncing, the report would just show 0 reviews—which confused everyone. That’s now been fixed.

The audit will show a clear message when data is still loading, and auto-update once it syncs. That means no more awkward moments on sales calls or sending false info to prospects.

Right now, the new scoring logic only appears in the web-based version of the audit. But very soon, PDFs will reflect the same volume-aware scoring, visuals, and clarity.

That means you’ll be able to:

• Email a more persuasive audit
• Print one for in-person presentations
• Use the audit as a killer leave-behind tool

So if you thought the new audit was powerful now… just wait until you can drop a 37% score on someone’s desk with competitor context and review themes built-in.

This update isn’t just better data—it’s a full-blown sales advantage.

With the new reputation score audit, GoHighLevel has officially turned a soft sales tool into a hard-hitting conversion engine.

No more sugar-coated scores. No more struggling to justify reputation score audit services to a business with three reviews and a 100% rating.

Now, the audit tells the truth:

• Few reviews? It shows.
• Missing platforms? It matters.
• Low volume? It’s obvious.

And that’s exactly what agencies need to confidently pitch, position, and close deals around reputation management.

Whether you’re offering a done-for-you review funnel, a DIY dashboard, or a full visibility boost package, this smarter audit helps you start the right conversation—and land it with data.

So here’s your move:

• Run a new reputation score audit report for your next prospect.
• Show them the score and explain what’s missing.
• Let them ask how to fix it.

Because when your marketing audit finally reflects the real reputation, you become the one holding the solution.