Build a Funnel Ecommerce Store in GoHighLevel

The Funnel Ecommerce Store update lets you build a full shopping experience inside a GoHighLevel funnel. You can now bring product browsing, cart, checkout, and order confirmation into one flow instead of sending people to a separate store.

When you add a Store, GHL automatically creates five steps: Product List, Product Details, Cart, Checkout, and Thank You. You can also add store elements like Featured Product, Upsell, Collection List, and Search Bar directly to your funnel pages.

You’ll also see a new Store Products tab where you can control which products appear and change their priority. This gives you a simple way to manage what customers see first inside your Funnel Ecommerce Store.

A Funnel Ecommerce Store can make the buying process feel much smoother. Instead of moving visitors between separate pages or tools, you can keep the main sales journey inside one GoHighLevel funnel.

This is useful for agencies, marketers, and ecommerce businesses that want a simpler setup. You can build product launches, seasonal offers, small online stores, and upsell flows without creating a separate path for every part of the sale.

For agencies, this also makes client builds easier to manage. You can keep the funnel, store pages, and product flow in one place, which can save time and make future updates simpler.

The Funnel Ecommerce Store in GoHighLevel lets you add a full online store directly inside an existing funnel. You can start from a funnel page, add the Store, import the design settings you want to use, and let GHL create the required store pages for you.

Here are the steps we will follow:

• Open the Funnel You Want to Use.
• Open the funnel editor.
• Add the Store to the funnel.
• Choose the Store theme settings.
• Review the new Store steps.

To start, make sure you are logged in to the correct GoHighLevel sub-account.

• The main menu on the left side of your screen includes the main areas you use in GoHighLevel.

1.1 Click Sites.

• This opens the Sites area in your GHL sub-account.

1.2 Click Funnels in the top menu.

• The Funnels section will open.
• You will see the funnels already saved inside the sub-account.

1.3 Click the funnel you want to use.

• In this example, we are opening the AI Generated Funnel.
• This will take you to the funnel step area.

• Once the funnel opens, you will see the current funnel steps and page controls.

2.1 Find the funnel page you want to edit.

• You will see a preview of the page inside the Steps section.

2.2 Click Edit.

• This opens the page inside the GoHighLevel funnel builder.
• You can now add the Store to the funnel.

• The funnel builder includes a Store option inside the element menu.

3.1 Click the plus icon in the top-left corner.

• This opens the Add menu on the left side of the builder.

3.2 Click Store.

• The Add an online store panel will open.
• GHL will show the option to activate the Store inside the funnel.

3.3 Click Add to funnel button.

• This starts the process of converting the funnel into a Store-embedded Funnel.
• GoHighLevel will then ask which design settings you want to use for the Store pages.

• GoHighLevel lets you carry selected design settings from the funnel into the new Store pages.

4.1 Review the Sections list.

• Choose the sections you want GHL to replicate across the Store pages.
• You can select or clear individual sections before importing.

4.2 Choose whether to import popup settings.

• Use the Import popup and settings toggle if you want those settings included.

4.3 Review the Popups section.

• Select the popup you want to include, if needed.

4.4 Review the Typography settings.

• Check the Headline font and Content font.
• Make sure they match the design you want to use across the Store.

4.5 Click the Import button.

• GHL will create the Store and apply the selected design settings.

• Once the Store is added, GoHighLevel creates the required Store pages automatically.

5.1 Review the five new Store steps in the funnel:

• Products List
• Product details
• Cart
• Checkout
• Thank you!
• These pages now form the main shopping flow inside your Funnel Ecommerce Store.

5.2 Review the Store products tab at the top.

• This is where you can manage the products connected to the funnel.
• You can control which products appear and change their priority.

5.3 Open each Store step and review the layout.

• Check that the design matches the rest of the funnel.
• Make any changes needed before you publish.

Your Store is now connected to the funnel. From here, you can customize the Store pages, manage the products you want to show, and review the full buying flow before sending traffic to it.

A Funnel Ecommerce Store works best when the buying path stays simple. Keep the Store pages focused on the products you actually want to sell. Use the Store Products tab to hide items that do not fit the offer and move important products higher in the list.

Be careful when editing the Store steps. Only one Store can be added to each funnel, and the five Store steps work as one group. Clone Step and A/B split testing are not supported on these Store steps. Deleting one Store step will also remove the other four and disable the Store for that funnel.

If you plan to reuse the funnel, cloning can save time. GHL will copy the Store setup and Store steps with the funnel, but it will not duplicate the products. Always check the product list, Store pages, cart, and checkout flow before publishing the cloned version.

A Funnel Ecommerce Store gives you a cleaner way to sell inside GoHighLevel. You can keep the funnel, product pages, cart, checkout, and order confirmation in one place instead of sending buyers through separate systems.

For agencies, this can make client builds easier to manage. You can create product launches, seasonal offers, or simple online stores inside the same GHL setup, then control which products appear from the Store Products tab.

The biggest advantage is a simpler customer path. When fewer steps feel disconnected, the buying process is easier to follow and easier for you to update later.

The Funnel Ecommerce Store gives GoHighLevel users a simpler way to connect selling and funnel building. You can now keep product browsing, cart, checkout, and order confirmation inside one flow, while still managing which products appear and how they are prioritized.

For agencies and ecommerce businesses, that means fewer disconnected pages and a cleaner setup to manage. Start with a simple Funnel Ecommerce Store, test the full buying path, and make sure the products, cart, checkout, and Thank You page all work as expected before sending traffic.

If you use this update, the next question is simple: what kind of offer or product funnel will you build first?