How to Build a Simple Sales Funnel in GoHighLevel Sites

A simple sales funnel isn’t just a nice-to-have, it’s the backbone of predictable growth in your business. Without a funnel, you’re basically hoping people stumble across your website, figure out what you do, and magically decide to buy. That’s not a strategy, that’s wishful thinking.

Funnels inside GoHighLevel’s Sites take the guesswork out of your customer journey. You’re not just building pages, you’re designing a straight path from attention to action. And when you use GHL, all of it lives under one roof. No plugins, no extra tools, no duct tape.

Here’s why this matters for different types of users:

• Agencies – Build fast, repeatable funnels for clients and prove ROI with tracked conversions. Clients don’t care about pretty pages, they care about leads, and funnels deliver.
• Small businesses – Stop wasting money on ads that go nowhere. A funnel helps you capture that interest and turn it into paying customers.
• Virtual Assistants & Freelancers – Add funnel-building as a service. It’s a high-value skill that businesses are willing to pay for because it ties directly to revenue.
• Coaches, Consultants, and Course Creators – A simple funnel is the fastest way to fill up calendars, webinar seats, and programs.

In short, the funnel is your 24/7 salesperson. It doesn’t sleep, it doesn’t take weekends off, and it never forgets to follow up when paired with GHL automation.

Let’s cut through the noise. If you’ve got something to sell whether it’s a freebie, a call, or a full-blown product, you don’t need a 37-step marketing machine to make it work.

You need a simple sales funnel.

Just a few pages. A form. Maybe a checkout. And boom! You’re collecting leads or getting paid.

Here’s how to do it fast inside GoHighLevel.

The main menu on the left side of your screen has all the main areas you’ll work in when using GoHighLevel.

1.1 Click on the ‘Sites’ menu item.

• Access the ‘Sites’ section of GoHighLevel.
  • You’ll now be in the ‘Sites’ section of GHL, where you can access the ‘Funnels’ tab from the top menu.

1.2 Select Funnels from the top tab.

1.3 Hit + New Funnel button to create a new funnel

1.4 Select either you want to start from scratch, choose a ready-made template, or use AI to build one.

This is the front door to your simple sales funnel. Make it count.

2.1 Add a form to ask for name, email, whatever you need.

2.2 Select the form you want to put in this page.

2.3 Set that form’s action to “Next step.” That way, folks land on the next page after filling the form.

2.4 Click Save & Publish when it’s looking good.

2.5 If you get a Select Domain pop-up, choose the one you want.

2.6 Fill out the SEO details when prompted (trust us – do it).

2.7 Bounce back to your funnel steps.

Now build out the rest. Keep it clean, keep it simple.

3.1 Need another page? Click Add New Step or Import button.

3.2 Add a Confimarion or a Checkout Page if you are selling.

3.3 Always include a Thank You Page. It’s your digital handshake “Thanks, here’s what’s next.”

3.4 Want to rename or clean up the URLs? Click the gear icon next to any step.

3.5 Hit Edit on any step to open the builder and tweak the layout, copy, or images.

That’s it. Your simple sales funnel is live inside Sites. The process is straightforward, and once you’ve done it once, you can reuse and adjust it for future offers or clients.

Want your funnel to convert? Don’t overcomplicate it.

The whole point of a simple sales funnel is to make it easy for people to take the next step. No fluff. No fancy tricks. Just smooth, no-brainer flow from A to B.

Here’s how to keep yours sharp and effective:

• Keep it clean. One clear headline. One call-to-action. That’s it. Don’t jam every idea you’ve ever had onto the page.
• Design for thumbs. Most folks are coming in from their phone. Big buttons. Short forms. Tap-and-go.
• Speed matters. If your funnel loads like it’s stuck in 2003, you’re losing leads. Compress your images. Ditch unnecessary plugins.
• Talk like a human. If you wouldn’t say it in person, don’t write it. Simple, clear words win every time.
• Walk the path yourself. Before you share it with the world, run through your own funnel. Submit the form. Hit the buttons. Spot the bumps.
• Don’t overbuild. A simple sales funnel should be just that simple. Usually, two or three steps is all you need to get the job done.

Stick to these, and your funnel won’t just look good. It’ll work like a charm.

Let’s be honest. Most websites are a mess. Too many buttons. Too many choices. And zero direction.

That’s where a simple sales funnel wins. It gives people one clear path to follow. And that path turns interest into action.

Instead of sending leads to your homepage and hoping they figure it out, you walk them through your process step-by-step. Land on the page. Fill out the form. See the thank you. Book the call. Done.

Whether you’re an agency, a coach, or a local business, this works. Why?

• Agencies love funnels because they’re fast to build and easy to clone across clients.
• Small biz owners finally have a way to grab leads without a 20-page website.
• Coaches and consultants? You get a system that fills your calendar on autopilot.

But here’s the real win: clarity.

Inside GHL Sites, you can see exactly how your funnel is performing, how many people visit, how many convert, and where they bail. That kind of visibility gives you the power to tweak and optimize until your funnel hits like it should.

Bottom line: if you’re not using a simple sales funnel, you’re leaving leads (and money) on the table.

This isn’t theory. A simple sales funnel in GoHighLevel is something you can put to work today and it connects with everything else inside your GHL setup like clockwork.

Picture this…

You build a landing page offering a free guide. Someone fills out the form. Boom! Their info drops straight into your CRM. Right then, an automated email or SMS sequence kicks off, doing the follow-up for you while you get on with your day.

No chasing. No guesswork. Just leads getting handled automatically.

• Local biz? Use a funnel to collect quote requests or book appointments.
• Agency? Funnel client applications into your pipeline and pre-qualify them before they hit your calendar.
• Coach? Promote your free consult or webinar, and let the funnel fill your schedule while you sleep.

The magic here? It runs 24/7. Your simple sales funnel is always live: pulling in leads, qualifying them, and teeing them up for action.

It’s like hiring a digital assistant who never takes a day off.

Set up a simple sales funnel inside GoHighLevel and you’ll see results fast. Like real results, not just feel-good metrics.

First thing you’ll notice? Clarity. You’ll finally see where leads are moving forward… and where they’re bouncing. No more guessing which part of your process is broken.

This clarity turns into progress.

• You’ll tweak smarter.
• You’ll follow up automatically.
• You’ll stop wasting time on leads that ghost you.

Leads flow through your landing page, drop into your CRM, and get nurtured without you lifting a finger. Your job? Just check the numbers and keep improving the weak spots.

The biggest win? Consistency. You stop depending on random traffic or word of mouth. Your funnel becomes a reliable machine bringing in leads every week. Some book. Some buy. Others stick around until they’re ready to take action.

And because your setup is simple, not overloaded with distractions, you’ll see better conversion rates too. People follow clear paths. Not confusing mazes.

A simple sales funnel gives them that path… and gives you back control.

A simple sales funnel in Sites is one of the easiest ways to turn visitors into real leads or customers. Instead of hoping people click around your website and figure things out, you give them a straight path to follow. That path could be joining your list, booking a call, or making a purchase.

Building a funnel in GoHighLevel doesn’t take much time. Once you put one together, you can copy it for future offers or client work. It becomes a tool you can rely on instead of starting from scratch every time.

If you have been holding back, start with just one funnel and keep it basic. Test it, see how people move through it, and adjust as needed. Most of the time, simple works best.Question for you: Have you built a simple sales funnel in Sites yet? What was your experience?