GoHighLevel Latest Update-Instagram Ads Integration

Expand Your Reach with Instagram Ads – Now Directly from GoHighLevel!

The new GHL New Feature allows users to publish ad campaigns on Instagram directly through GoHighLevel, enhancing their Social Media marketing strategy. By integrating Instagram Ads, users can now reach a broader audience, leveraging Instagram’s visually-driven platform while managing everything from one place.

With this update, you can connect your Instagram account or use your Facebook Page to run ads on Instagram, ensuring a seamless advertising experience. This feature is perfect for businesses looking to maximize visibility, boost engagement, and drive conversions.

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Ready to amplify your brand’s presence on Instagram? Here’s everything you need to know about this powerful update.

What’s New?

A Detailed Look at the Update

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GoHighLevel’s latest feature enables users to publish Instagram Ads directly from the platform by connecting either:

An Instagram Professional Account – Ideal for users who want to manage their Instagram presence separately.
A Facebook Page – Users can use their Facebook Page details to publish Instagram ads, ensuring a consistent brand identity across both platforms.

Why This Integration Matters

Reach a Broader Audience – Instagram is known for its younger, visually-driven audience, while Facebook targets a broader age range. Combining both enhances brand visibility and engagement.
Cross-Platform Targeting – Retargeting is more effective with a unified ad strategy, increasing conversion opportunities.
Efficient Campaign Management – Use a single Ad Manager for Facebook and Instagram, making campaign management and analytics more streamlined.
Diverse Ad Formats – Leverage Instagram’s unique ad placements, such as Stories and Carousel Ads, for more dynamic and engaging content.

By integrating Instagram Ads within GoHighLevel, users can centralize their Social Media marketing efforts and optimize their ad performance.

Why This Update Is Important

Instagram is one of the most popular social media platforms, especially among younger audiences. However, managing ads on separate platforms can be time-consuming and inefficient. This GHL New Feature solves these issues by:

✅ Unifying Campaign Management – Manage Facebook and Instagram ads from one platform, saving time and reducing complexity.
✅ Maximizing Audience Reach – Target users on both Facebook and Instagram, ensuring maximum brand exposure.
✅ Increasing Engagement – Utilize Instagram’s visually appealing ad formats to capture attention and boost engagement.
✅ Optimizing Ad Performance – Combined metrics in GoHighLevel’s Ad Manager provide a comprehensive view of campaign performance.
✅ Simplifying Social Media Marketing – No need to switch between platforms, making ad creation and tracking easier and more efficient.

This update is perfect for businesses, digital marketers, and agencies aiming to enhance their Social Media strategy with Instagram Ads.

How to Implement Instagram Ads in Your Business

Step-by-Step Guide

1️⃣ Connect Your Instagram Account to Facebook Page

Before running Instagram ads, you need to connect your Instagram Business Account to your Facebook Page. Here’s how:

Step 1: Switch to an Instagram Business or Creator Account

Open the Instagram App and go to your profile.
Tap the ☰ Menu (top right) and select Settings and Activity.
Navigate to Account Type and Tools → Switch to Professional Account.
Choose Business (recommended for ads) or Creator.
Select your Business Category (e.g., E-commerce, Health & Wellness) and follow the prompts to complete the setup.

Step 2: Connect Instagram to Your Facebook Page

Via Facebook Page Settings:
- Go to Facebook and open your Business Page.
- Click on Settings (left sidebar) → Linked Accounts → Instagram.
- Click Connect Account and log in to your Instagram.
- Ensure Allow Access to Messages & Connected Experiences is enabled.
- Click Confirm to complete the connection.
Via Instagram App (if you have a Professional Account):
- Go to your Instagram Profile and tap Edit Profile.
- Scroll to Public Business Information → Page.
- Select Connect or Create a Facebook Page.
- Tap Done to save changes.

Step 3: Verify the Connection in Meta Business Suite

Open Meta Business Suite (business.facebook.com).
Go to Settings → Instagram Accounts.
Ensure your Instagram account is listed.
If not, click Add Instagram Account and follow the login steps.

2️⃣ Publish Ads on Instagram

After connecting your Instagram account, you’re ready to publish ads directly on Instagram. Here’s how:

Go to Ad Manager and click Create Campaign.
Select the desired Facebook Page (Instagram will automatically link if connected).
Choose the Instagram Account you want to use for publishing.
- If no Instagram account is connected, select Use Facebook Page from the Instagram account dropdown.
Select Instagram Placements under Manual Placements or choose Auto Placements to run ads on all placements.
Proceed to add Ad Text, Media, Budget, Audience, and other campaign details.
Preview your ad by selecting the Instagram tab in the preview window.
Click Publish to start your Instagram Ad campaign.

Customization Tips for Maximum Efficiency

🔹 Utilize Diverse Ad Formats – Experiment with Instagram Stories, Carousel Ads, and Feed Ads to engage your audience.
🔹 Leverage Cross-Platform Targeting – Retarget users who engaged on Facebook with ads on Instagram to maximize conversion opportunities.
🔹 Optimize Ad Placements – Use Manual Placements to select the best-performing Instagram ad formats.
🔹 Analyze Performance Metrics – Use GoHighLevel’s Ad Manager to track and optimize your Instagram ad campaigns.
🔹 A/B Test Ad Creatives – Test different visuals and ad copy to find the most effective combinations.

These strategies help you maximize ad performance while maintaining a consistent brand message across Social Media platforms.

Benefits of this Feature

Increased Audience Reach and Visibility

Reach a broader, more diverse audience by targeting both Facebook and Instagram users.
Boost brand visibility and engagement with visually appealing Instagram ads.

Higher Engagement and Conversions

Use dynamic ad formats like Stories and Carousels to capture attention.
Cross-platform retargeting increases conversion rates and reduces customer acquisition costs.

Improved Campaign Management

Manage all Social Media ad campaigns from one platform, simplifying workflow.
Unified reporting tools provide a comprehensive view of ad performance.

Better Return on Ad Spend (ROAS)

Optimize ad placements and audience targeting for higher ROI.
Use combined metrics to refine ad strategies and increase profitability.

Final Thoughts

The Instagram Ads Integration is a powerful GHL New Feature that helps businesses enhance their Social Media marketing. By publishing Instagram ads directly through GoHighLevel, users can reach a broader audience, improve engagement, and boost conversions.

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