Unleash Your Personality Quiz Builder: GHL’s Quiz Editor Just Leveled Up

This GHL upgrade isn’t just one feature—it’s a full suite of enhancements that turns your quiz builder into a conversion machine. Here’s what’s brand new:

🎭 Personality Logic by Category Scoring
You can now create quizzes that assign a “type” to users based on their highest or lowest scoring category. That means your quiz can now tell someone whether they’re a “Marketing Maverick” or “Tech Tinkerer”—automatically.

📝 Rich Text Editor Across Questions and Results
You’re no longer stuck with plain text. Format your quiz content like a blog post—bold key points, drop in hyperlinks, and create visually appealing layouts with ease. Storytelling in quizzes just got an upgrade.

🏷️ Custom Fields, Values, Tags & Timestamps
Use new tagging tools to track responses, trigger workflows, or personalize follow-ups. Apply custom values or timestamp tags to track when someone took the quiz, segment by response type, or pass dynamic info to your CRM.

🖼️ Images, Videos & CTA Buttons Inside Questions
Add visuals to bring each question to life. Drop in explainer videos, showcase brand personality with images, or include call-to-action buttons that push leads toward booking, buying, or learning more.

With these tools, you’re not just making quizzes—you’re building branded, dynamic funnels that educate, segment, and convert.

Let’s be real—GHL quizzes used to feel like a minimum viable feature. Functional, yes. But fun? Not really. That changes now.

Here’s how the new personality quiz builder takes things from bland to brilliant:

Old Quiz Experience:

• Basic text-only interface
• No support for media or CTAs
• Limited scoring logic
• No tagging or dynamic personalization

New Quiz Experience:

• Rich text formatting for every question and result
• Image and video support directly in the quiz editor
• Personality logic based on scoring per category
• Integrated custom values, fields, and quiz-specific tags
• CTA button support to drive real post-quiz actions

This isn’t just a visual upgrade—it’s a functional leap forward. The new personality quiz builder gives you deeper control over every touchpoint: what users see, how you interpret their responses, and how your automations carry the conversation forward.

Now, your quiz can instantly assign a persona, tag the contact, send tailored follow-up messages, and drop them into a personalized workflow—all from a single, seamless experience.

Whether you’re building funnels for clients or running your own lead gen campaigns, this update unlocks an entirely new playbook for high-converting, insight-driven marketing.

The new personality quiz builder isn’t just cool—it’s a conversion weapon. If you’re running quizzes for fun, fine. But if you’re using them for lead gen, segmentation, and sales (like every smart agency should), this update is a game-changer.

Better Data, Better Segmentation
When you assign users a type based on quiz logic, you’re not just collecting leads—you’re learning about them. Their answers now map directly to buyer personas, enabling precise messaging, smarter workflows, and next-level personalization.

Quizzes That Actually Convert
Multimedia, CTAs, and storytelling boost quiz completion rates. Instead of flat forms that people abandon halfway through, you’re giving them an experience—something they want to finish. That leads to Smarter Data, Smarter Segmentation
Using the upgraded personality quiz builder, you’re not just gathering leads—you’re uncovering who they are. By assigning each user a result based on category scoring, their responses become mapped to real buyer personas. That means sharper messaging, better workflows, and segmentation that actually works.

Quizzes Built to Convert, Not Just Entertain
Adding media, CTAs, and rich formatting creates a real experience—not a form. When you craft quizzes that engage from start to finish, you boost completion rates and collect deeper insights. The result? More opt-ins, more booked calls, and way better funnel performance.

Tag-Driven Automation Without the Headache
With every quiz result triggering a custom tag or value, the personality quiz builder becomes a launchpad for personalized automation. One lead gets “Team Leader,” another “Solo Hustler”—each drops into their own email path, calendar, or offer. No manual work needed.

Turn Quizzes Into Revenue-Producing Assets
Agencies can now build fully branded, dynamic quiz experiences that assign personas, capture data, and drive conversions—all in one flow. This isn’t just a lead form—it’s a white-labeled marketing asset your clients will pay top dollar for.

In 2025, interactive lead funnels need to work harder—and GoHighLevel’s new personality quiz builder finally makes that happen.
Imagine tagging someone as “Team Builder” or “Solo Starter” based on their quiz results. Now imagine sending them different email sequences, calendar booking options, or offers. That’s what this update enables—personalized automation without the dev headache.

Agencies Can Charge More
With quizzes now able to assign types, trigger automations, and embed media, you’re not just offering “lead forms.” You’re building branded, personality-driven experiences that clients will happily pay premium pricing for.

This is how quizzes should work in 2025—and with GoHighLevel, they finally do.

Ready to build your first upgraded quiz? Here’s exactly how to launch a dynamic personality quiz builder in GoHighLevel—from setup to scoring and tagging.

Step 1: Open the Quiz Builder
From your site or funnel section, click “+ New” and select Quiz. This opens the full-feature editor where the magic happens.

Step 2: Enable Personality-Type Logic
Inside the builder, scroll to the Individual Category Section. Here, you can choose whether to calculate results by highest or lowest scoring category—this is what makes personality quizzes possible.

Step 3: Add Questions and Assign Scores
Add multiple choice or single-answer questions. Assign score weights to each answer that map to different categories (e.g., “Visionary,” “Strategist,” “Creator”). These scores power your final result.

Step 4: Style with the Rich Text Editor
Use bold, italics, bullets, and links to make your questions and results more engaging. It’s the same editor you’d expect in a full blog or landing page.

Step 5: Embed Media for Each Question or Result
Drop in images (logos, infographics, avatars) or videos (explainers, testimonials) to boost engagement and storytelling.

Step 6: Configure Results Based on Score Outcome
Create different result blocks for each persona. HighLevel will automatically show the one that matches the user’s top category.

Step 7: Add Tags, Fields & Custom Values
Use the new Custom Values Panel to assign:

• Contact tags (e.g., “Quiz – Visionary”)
• Custom fields (like “Quiz Category”)
• Timestamp tags (to track when someone took it)
  These are game-changers for workflows and follow-ups.

Step 8: Add CTAs to Results
Include a button that lets users:

• Book a call
• Claim a free download
• Start a trial
  Add your own messaging and URL links to keep things flowing post-quiz.

Step 9: Publish and Test
Embed the quiz on your site or funnel. Then preview it to ensure scoring, visuals, and tagging work as expected. Run a few test completions before going live.

Once you’ve got it dialed in, sit back and let the quiz do the work—capturing leads, segmenting them, and pushing them into automated journeys.

You’ve got the upgraded personality quiz builder in your hands—now here’s how to squeeze every ounce of ROI out of it.

🔥 Use Tags to Trigger Automation Immediately
Each result should apply a unique contact tag. Example: “Quiz Result – Innovator.” From there, fire off a workflow that sends a tailored email series, schedules a call, or even changes pipeline stages.

💡 Combine with Smart Lists
Segment your leads by quiz result, source, or timestamp using Smart Lists. Create dynamic follow-up campaigns based on real personality types, not guesswork.

🎯 Embed UTM or Lead Source Tracking
Drop UTM variables into the quiz page or funnel. This lets you measure which traffic sources generate the best quiz-takers (and buyers).

📅 Book Appointments Right from the Quiz
Use the CTA text on the result page to drive leads directly to a calendar booking link. “You’re a Visionary—book your strategy session now.” This bridges quiz engagement with real pipeline activity.

⏱️ Timestamp Tagging = Evergreen Funnels
Assign dynamic timestamp fields to leads as they finish the quiz. This lets you trigger time-based automations (e.g., follow-up 2 days later, retarget in 10).

💰 Package It as a Premium Offer
Want to increase your monthly retainers? Offer branded personality-style quiz builds as part of your premium funnel packages. Clients LOVE these—and they’re sticky.

These aren’t just tricks—they’re shortcuts to better conversions, deeper insights, and higher-value services.

This isn’t just a glow-up for quizzes. This is GoHighLevel staking its claim in the interactive content game—and giving agencies tools that convert curiosity into action.

The upgraded personality quiz builder transforms what used to be a simple engagement tool into a full-fledged funnel component. It’s now part lead magnet, part segmentation engine, part sales assistant.

Here’s what it unlocks:

Smarter Funnels with Built-In Segmentation
Instead of guessing who your leads are, you can now ask them—subtly, cleverly, and at scale. Every quiz completion feeds data straight into your CRM, complete with persona tags, scores, and custom fields.

Branded Interactive Experiences That Hook People
Your quizzes can now match your brand voice, style, and offer flow. You’re not limited to static text and basic logic—you’re building real experiences, with storytelling and conversion baked in.

Automation That Feels Personal
With all the new tagging and values, your follow-up sequences don’t feel canned. They feel custom. Relevant. Like you actually know your lead (because now you do).

Agencies Get an Edge
For white-label agencies, this means you can offer something others can’t: fully customized personality funnels that do something with the data. It’s not just pretty—it’s profitable.

Bottom line: quizzes aren’t just for fun anymore. They’re lead gen tools. And with GoHighLevel’s new setup, they’re finally done right.

When you start using the upgraded personality quiz builder, the benefits stack up fast—especially if you’re running lead gen, funnels, or campaigns at scale.

Here’s what real-world results can look like:

📈 Higher Completion Rates
Adding images, video, and clean formatting keeps users engaged. Quizzes that used to fizzle halfway through now carry people all the way to the CTA.

🎯 Better Lead Quality
Scoring and segmentation mean your leads self-select into categories that matter to your business. That means smarter workflows, less spam, and more qualified buyers.

🔁 More Personalized Automation
With tags and custom fields attached to quiz results, your automations feel human. “You’re a Builder—here’s a 3-step plan just for you.” That’s relevance people respond to.

💬 Increased CTA Engagement
Whether you’re linking to a booking calendar or funnel offer, using CTA buttons directly in results makes it easy for users to take action while they’re still warm.

💼 More Value for Clients
If you’re an agency, this is now a deliverable worth charging for. “We build branded quiz funnels that score, segment, and trigger automations.” That’s a service businesses will pay a premium for.

This update isn’t just about adding flair—it’s about getting measurable results that help you scale smarter.

GoHighLevel didn’t just improve the quiz builder—it rebuilt it for serious marketers and growth-minded agencies.

With new scoring logic, rich text editing, media support, and custom tagging, the personality quiz builder is no longer a novelty. It’s a powerful tool for qualifying leads, segmenting contacts, and triggering automations that close more deals.

Whether you’re building client funnels or optimizing your own, this upgrade lets you turn curiosity into clicks, clicks into data, and data into revenue.

So, don’t just collect answers—craft journeys.

Build your next quiz like it’s your best-performing funnel. Because with the new GHL quiz features… it probably will be.