Real-Time Trends with Social Listening Tools in GHL

There’s a new tab in Social Planner called Social Listening. It gives you a real-time look at what’s trending across major platforms.

You can now track:

• Google Trends to see what people are searching for
• Pinterest Keywords for fresh ideas and seasonal interest
• Wikipedia Pageviews to follow what topics the world is curious about
• TikTok Songs and Hashtags to catch what’s going viral
• YouTube Trends including top channels, keywords, and videos

These new social listening tools make it easier to plan content that connects with what people are actually talking about.

Social media moves fast. What’s trending today could be old news by next week. If your content doesn’t line up with what people care about, it usually gets skipped.

That’s why social listening tools matter. They give you real-time insight into what people are searching, watching, or talking about across the web. No more guessing what works. You can build content around actual data instead.

For agencies, using social listening tools means you can spot trends early, stay relevant, and create posts that actually get noticed. It’s a smarter way to keep your clients ahead of the curve.

GoHighLevel now includes built-in social listening tools inside the Social Planner. These tools help you track trending content, keywords, and search activity across platforms like Google, YouTube, TikTok, Pinterest, and Wikipedia. Here’s how to start using them.

• The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1  Click on the Marketing Menu Item.

• Access the ‘Marketing’ section of GoHighLevel
  • You’ll now be in the ‘Marketing’ section of GHL, where you can access Social Planner

1.2  Click on the Social Planner menu link

• You’ll land on the main content calendar and post scheduler view.

1.3 Click the Social Listening tab at the menu tab

• This opens the new dashboard for trend discovery across multiple channels.

• The Social Listening tab shows you data from different platforms.

2.1 Pick a platform to explore

• Options include Google Trends, TikTok, YouTube, Pinterest, and Wikipedia.

2.2 Select a trend category

• Depending on the platform, you’ll see different types like Hashtags, Keywords, Songs, Pageviews, or Popular Channels.

2.3 Click on any trend to view more details

• You’ll see the topic’s popularity, engagement, or ranking over time.

• You can narrow the results to find trends that match your brand or campaign.

3.1 Use the calendar filter to choose a date range

• This helps you focus on current or past trends.

3.2 Apply platform-specific filters

• Each data source has different filtering options to refine your results.

3.3 Save or screenshot what stands out

• Use this to inform your next round of content ideas or send to your team.

• Now that you know what’s trending, it’s time to act on it.

4.1 Return to the main calendar view in Social Planner

• This is where you can schedule content as usual.

4.2 Create posts based on trends you found

• Use a trending keyword, tie into a viral topic, or respond to what’s popular.

4.3 Schedule your post or campaign

• Now your content strategy is backed by real data, not just instinct.

That’s it. You’ve just used social listening tools in GoHighLevel. This gives your agency a clearer way to stay current, plan faster, and post smarter across every platform.

There’s more to social listening tools than just seeing what’s trending. With a few smart habits, you can turn those insights into stronger content, faster campaigns, and better results for your clients.

Try these ideas to get more out of your social listening tools:

• Dig into the “why” behind the trend
  • Trends come and go, but the reason they take off is what matters. Use that insight to create your own angle.
• Use trends across your entire strategy
  • Don’t limit trends to just social posts. Turn a popular search into a blog title, email hook, or short video script.
• Watch how each platform behaves
  • TikTok is fast and reactive. Pinterest leans seasonal. YouTube is more search-driven. Your social listening tools help you spot these differences early.
• Check in weekly
  • Make it a habit to scan your Social Listening tab once a week. Save what stands out, and use it to shape next week’s posts.
• Take action, even if it’s small
  • Not every trend needs a big response. Sometimes a quick post, reel, or comment is enough to ride the wave.

With the right moves, social listening tools become more than a trend tracker. They become a content compass.

Using social listening tools in GoHighLevel isn’t just about tracking what’s hot. It’s about turning that information into action. When you post content that lines up with what people are already searching for, watching, or sharing, you get better results.

Here’s what to expect once you start using social listening tools:

• More reach and engagement from content that feels timely
• Faster planning because you’re not guessing what to post
• Stronger campaign performance across social platforms
• Better conversations with clients who see you as ahead of the curve
• Easier wins when your message matches the moment

This update gives you an edge. When you know what people care about, it’s easier to create content they’ll actually notice.

It’s easy to waste time posting content that doesn’t land. The problem isn’t always the message. Sometimes, it’s just bad timing.

With GoHighLevel’s new social listening tools, you don’t have to guess anymore. You can see what people care about right now and use that to guide what you post next.

These social listening tools help you stay current, create smarter content, and stay a step ahead. Open Social Planner, check the trends, and plan with purpose.