How to Create a Simple Lead Generation Funnel in GHL

A simple Lead Generation Funnel in GoHighLevel is built to keep things focused. It removes extra steps and gets straight to the point. The purpose is to guide a visitor to take one clear action and then respond the right way.

This type of Lead Generation Funnel relies on a small number of moving parts that work together inside GoHighLevel. Each piece has a job, and none of them are complicated on their own. When connected properly, the funnel runs quietly in the background and does exactly what it is supposed to do.

A basic Lead Generation Funnel includes:

• An opt-in page that explains the offer and collects contact details
• A form that captures the lead and sends the data into GoHighLevel
• A thank you page that confirms the submission and explains what happens next
• A workflow that starts as soon as the form is submitted

The workflow is where the real value shows up. It sends the opt-in email, applies the right tag, and delivers the lead magnet automatically. This keeps every lead organized and followed up without manual work. When these pieces are set up correctly, the Lead Generation Funnel feels smooth for the lead and reliable for the business running it.

A Lead Generation Funnel matters because first impressions happen fast. When someone fills out a form, they expect a response right away. If nothing happens, interest fades and trust drops. This is where many businesses lose good leads without realizing it.

A Lead Generation Funnel in GoHighLevel solves this problem by responding instantly. As soon as a lead opts in, the system takes over. The contact is saved, the follow-up starts, and the lead knows they are in the right place. No one has to log in, check notifications, or send messages manually.

This setup matters for a few simple reasons:

• It follows up with leads the moment they opt in
• It keeps every contact organized inside GoHighLevel
• It removes human error from the follow-up process
• It creates a system that works the same way every time

Over time, this Lead Generation Funnel becomes a dependable part of daily operations. Teams know that every lead is captured and handled correctly. That consistency builds confidence, saves time, and makes growth easier to manage without adding more work.

This Lead Generation Funnel works because it relies on a small set of tools that are already built into GoHighLevel. There is no need to connect outside software or manage extra logins. Keeping everything in one place makes the setup easier to understand and easier to maintain.

Each tool supports a specific step in the Lead Generation Funnel. On their own, these tools are simple. When combined, they create a system that captures leads and follows up automatically. This is what allows the funnel to run without daily manual work.

The main tools used in this Lead Generation Funnel include:

• Funnel Builder for creating the opt-in page and thank you page
• Forms for collecting lead information
• Workflows for automating follow-up actions
• Email Builder for sending the opt-in or delivery email
• Tags for organizing and tracking new contacts

When these tools are connected correctly, the Lead Generation Funnel becomes reliable and repeatable. Leads are captured, organized, and followed up with the same way every time. This consistency helps teams stay focused on conversations instead of setup tasks.

• The main menu on the left side of your screen includes all the main areas you work in when using GoHighLevel (GHL).

1.1 Click on the Sites menu item to access the Froms section.

• You’ll now be in the Sites section, where you can access the Forms tab from the top menu.

1.2 Click the Forms tab.

1.3 Click the + Add Form button.

• The Create New Form popup should appear.

2.1 Click the From Templates radio button.

• For this example, a template will be used, but creating a form from scratch is also an option.

2.2 Click the Continue button.

• The Forms Template Library popup should appear.

3.1 Browse the form categories and choose one that matches the marketing goal.

• For this example, the Creative category is selected.

3.2 Hover over the chosen form template and click the Choose Template button.

• The Preview button can also be used to review the template first.

• The form editor should load with the selected template ready for editing.

4.1 Rename the form.

• Make sure to remember the form name, as it will be attached to the opt-in page later.

4.2 Start editing each form element.

• For this example, the call-to-action button is selected. Click the gear icon in the upper-right corner of the element to open its configuration panel on the right side of the canvas.

4.3 Add additional elements from the form elements library to match the marketing goal.

• For a simple lead generation funnel, the first name field, email field, terms and conditions checkbox, and submit button are sufficient.

• Changes should be visible on the form canvas as edits are completed.

5.1 Fully edit the form.

• Add clear labels, link the terms and conditions page, and configure the submit button for this lead generation funnel.

5.2 Click the Save button once finished.

• The main menu on the left side of your screen includes all the main areas you work in when using GoHighLevel (GHL).

6.1 Click on the Sites menu item to access the Funnels section.

• You’ll now be in the Sites section, where you can access the Funnels tab from the top menu.

6.2 Click the Funnels tab.

6.3 Click the + New Funnel button.

• The Create New Funnel popup should appear.

7.1 Click the From Template radio button.

• For this example, a template will be used, but creating from scratch or using Funnel AI is also an option.

7.2 Click the Create button.

• The Funnel Template Library popup should appear.

8.1 Select the Lead Capture checkbox to display relevant templates.

8.2 Enter specific keywords in the search box to narrow down template options.

8.3 Click Choose Template on the selected template.

• The Preview button can also be used to review the template first.

• The funnel builder should load, allowing edits to the opt-in page.

9.1 Click and edit each page element to align with the opt-in goal.

• Update element names, sizes, fonts, colors, and other settings to match branding and marketing goals.
• Tip: For a simple and effective opt-in page, create only four sections: Hero, Benefits, Form, and Testimonial. Avoid adding extra buttons besides the form submit button to reduce bounce rates.

• After editing the opt-in page, the form should be added.

10.1 Click the Elements Library in the funnel builder.

• This is located in the upper-left portion of the canvas and is represented by a plus icon.

10.2 Click the Elements section.

10.3 Drag and drop the Form element onto the canvas.

• The blank form element should now appear on the canvas.

11.1 Click the form element.

• The form picker popup should appear with a dropdown list of all created forms.

12.1 Select the previously created form.

• The selected form should now appear on the opt-in page.

13.1 Click the form element that was added.

• The form configuration panel should appear.

13.2 Under Button Actions, choose Go to Next Step from the Redirect Action dropdown.

• This ensures leads are redirected to the thank you page after submission.

• Return to the Hero section of the page.

14.1 Click the call-to-action button in this section.

14.2 In the Link To dropdown, select Scroll to Element.

• This allows users to scroll directly to a specific section when clicking the button.

• A dropdown should appear to select the scroll destination.

15.1 Choose the Form Section option.

• Rename each section clearly to avoid confusion during setup.

• The funnel builder canvas should still be open.

16.1 Click the Mobile View button.

• This is located at the top of the canvas and is represented by a mobile icon.

16.2 Adjust each element to ensure proper mobile display.

16.3 Click the Publish button once editing is complete.

• The On-Page SEO popup should appear. Fill in all required fields for better indexing.

16.4 Click the Back button.

• The Lead Generation Funnel library should be visible.

17.1 Delete the Order page.

17.2 Click the Settings button for the Home page.

• This is represented by a gear icon beside the Preview button.

• The Edit Page Details popup for the opt-in page should appear.

18.1 Rename the opt-in page.

18.2 Edit the page URL or path.

18.3 Click the Update Page button.

• Only two pages should exist in the funnel library.

19.1 Click the Edit button on the Thank You page.

• The Thank You page builder should load.

20.1 Edit each element using the page builder elements library.

• Tip: Keep the thank you page simple. Add a short thank you message and instructions on which email subject line to look for.

• Changes should appear on the canvas as edits are made.

21.1 Adjust the page for mobile responsiveness.

21.2 Click the Publish button.

21.3 Click the Back button to return to the funnel library.

• The Lead Generation Funnel library should be visible.

22.1 Click the Settings tab.

• The funnel settings page should appear.

23.1 Rename the funnel.

23.2 Assign a domain to the funnel.

• Click Purchase Domain or Connect Domain if no domain appears in the dropdown.

23.3 Edit the funnel URL or path.

• This will serve as the main funnel slug.

23.4 Add the favicon link.

• Ensure the favicon is uploaded to GoHighLevel Media Storage.

• Scroll down in the funnel settings.

24.1 Click the Save button.

• The funnel library should be visible.

25.1 Click the Preview button.

• This is located at the top of the library between the Share and Info icons.

• The main menu on the left side of your screen includes all the main areas you work in when using GoHighLevel (GHL).

26.1 Click on the Automation menu item to access the Workflows section.

• You’ll now be in the Automation section, where you can access the Workflows tab from the top menu.

26.2 Click the Workflows tab.

26.3 Click the + Create Workflow button.

• Multiple options should appear.

26.4 Click + Create from Scratch.

• The workflow editor should open.

27.1 Rename the workflow.

27.2 Click Add New Trigger.

• The Add New Trigger panel should appear.

28.1 Search for Form Submitted and add the trigger.

• The Form Submitted trigger configuration should appear.

29.1 Rename the trigger.

29.2 Click + Add Filters.

• The filter dropdowns should appear.

30.1 Select the previously created form.

30.2 Click the Save Trigger button.

• The trigger should now appear on the workflow canvas.

31.1 Click the plus icon to add an action.

• The actions library should appear.

31.2 Search for and add Add Contact Tag.

• The Add Contact Tag configuration panel should appear.

32.1 Add a tag for this lead generation funnel.

• Tags can be created under GoHighLevel Settings in the sub-account menu.

31.2 Click the Save Action button.

• The Add Contact Tag action should now appear on the canvas.

33.1 Click the plus icon to add another action.

33.2 Search for and add Send Email.

• The Send Email configuration panel should appear.

34.1 Set the action name and sender name and email.

• Scroll down in the Send Email configuration.

35.1 Add the email subject, pre-header, body content, and attach the lead magnet.

35.2 Click the Save Action button.

• All required triggers and actions should now be visible.

36.1 Toggle the Publish switch.

36.2 Click the Save button.

• Test the complete lead generation funnel to ensure all steps work correctly.

A Lead Generation Funnel works best when it stays simple and consistent. Small improvements over time often make a bigger difference than major changes made all at once. The goal is to keep the funnel easy to manage and easy for leads to move through.

One common issue is adding too much too soon. When pages ask for too much information or workflows try to do too many things, results usually suffer. A clear message and a short follow-up path help the Lead Generation Funnel perform better and stay reliable.

A few practical tips can improve any Lead Generation Funnel:

• Keep opt-in forms short and focused
• Use one clear call to action on each page
• Test the funnel regularly to confirm emails and tags are firing
• Use simple, clear tag names that are easy to recognize
• Store lead magnets in one central location for easy updates

It also helps to think long term. A well-structured Lead Generation Funnel can be duplicated and adjusted for new offers or clients without starting from scratch. This approach saves time and keeps systems consistent, which makes knowing what is working much easier over time.

A Lead Generation Funnel works well in real business situations because it keeps the process simple and repeatable. The structure stays the same, while the message and offer change based on the business goal. This makes it easier to launch, test, and manage without constant adjustments.

Many businesses rely on a Lead Generation Funnel to capture interest and respond quickly. Once a lead opts in, the funnel handles the follow-up and keeps everything organized inside GoHighLevel. This removes guesswork and helps teams stay consistent.

Common ways businesses use a Lead Generation Funnel include:

• Agencies collecting discovery call requests or offering free audits
• Local businesses capturing service inquiries, quote requests, or promotions
• Coaches and consultants delivering guides or starter resources
• Service providers collecting early interest or onboarding details

Because the setup is flexible, the same Lead Generation Funnel can support different offers without rebuilding from scratch. This allows teams to grow lead capture efforts while keeping systems clean, familiar, and easy to manage.

A Lead Generation Funnel in GoHighLevel does not need to be complicated to work well. When the opt-in page, thank you page, form, and workflow are set up correctly, the system handles lead capture and follow-up automatically without daily attention.

This guide covered a simple and reliable way to build a Lead Generation Funnel that captures contact details, sends an opt-in email, applies tags, and delivers a lead magnet on its own. Each step connects clearly to the next, which makes the setup easier to understand and easier to maintain over time.

For businesses and teams using GoHighLevel, this type of Lead Generation Funnel creates consistency. Every lead is handled the same way, follow-up happens quickly, and important steps are not skipped. This helps improve organization and response time without adding more work.

The next step is to build the Lead Generation Funnel inside GoHighLevel and test it from start to finish. Once everything works as expected, the funnel can be reused and adjusted for new offers or clients. That flexibility is what makes this setup useful long term.