Introducing Prospect by AI: Your Automated Prospecting Solution
Let’s face it, for most agencies and businesses, finding high-quality prospects feels like searching for a needle in a haystack. You’re spending countless hours on manual searches, sifting through endless lists, and often ending up with leads that go nowhere. It’s a time-drain, a resource hog, and frankly, it’s frustrating. You’re not alone if you’re tired of chasing down cold leads that suck your time and energy.
But what if you could flip the script? Enter Prospect by AI, the game-changing GoHighLevel feature that automates your prospect identification. Imagine having a smart AI assistant that does the heavy lifting for you, delivering a steady stream of qualified prospects directly to your dashboard. No more endless searching, no more wasted time on dead-end leads. Prospect by AI analyzes your ideal customer profile, leveraging intelligent scoring and data signals to pinpoint businesses that are the perfect fit for your services. And the best part? It’s available right now in Labs for both Agencies and Sub-Accounts, with both Premium and Basic reporting options.

What is Prospect by AI?
Prospect by AI is GoHighLevel’s innovative solution to the age-old problem of inefficient prospecting. It’s a smart, automated system that takes the guesswork out of finding potential clients. Here’s how it works:
- AI analyzes your configured niche and location preferences.
- Intelligent scoring and data signals are used to surface top-matching businesses.
- 2-3 high-quality prospect recommendations are delivered weekly.
This means you get a consistent flow of potential clients who are more likely to be interested in your services.
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Let’s recap the key benefits:
- Automated Prospecting: No more manual search. Let AI do the work.
- Tailored to You: AI matches prospects based on your specific criteria.
- Weekly Refreshes: Keep your pipeline active with regular recommendations.
- Conversion-Ready Leads: Focus on leads with a higher closing potential.
Why This Matters
The impact of Prospect by AI goes beyond simply saving time. It fundamentally changes how agencies and locations approach lead generation. Here’s why this update is so important:
- Saves Time and Resources: Imagine the hours you’ll reclaim by eliminating manual lead research. This time can be reinvested in client management, sales strategies, or business growth.
- Improves Lead Quality: By focusing on AI-driven recommendations, you’ll be targeting businesses that are a strong fit for your services, increasing your conversion rates.
- Scales Outreach Efforts: Prospect by AI allows you to efficiently expand your reach and connect with more potential clients without proportionally increasing your workload.
- Facilitates Upselling: With a better understanding of your prospects’ needs, you’ll be better equipped to upsell additional services and maximize revenue.
How to Enable Prospect by AI
Ready to unlock the power of AI for your prospecting efforts? This section will guide you through the simple steps to enable Prospect by AI in both your Agency and Sub-Account dashboards. Get ready to streamline your lead generation and start closing more deals!
Step 1: Go to Labs inside your agency dashboard.
- “First, log in to your GoHighLevel Agency account. On the left-hand navigation menu, scroll down and find ‘Labs’. Click on it to access the experimental features.”
- (Screenshot of the Agency dashboard with a red number 1 pointing to the ‘Labs’ section)

Step 2: Toggle ON “Prospect by AI.”
- “Inside the Labs section, you’ll see a list of features. Locate ‘Prospect by AI’ and click the toggle switch to turn it ON. This activates the feature for your agency.”
- (Screenshot of the Labs page with a red number 2 highlighting the ‘Prospect by AI’ toggle switch)

Step 3: Navigate to Prospecting → Settings → AI Report Configuration.
- “Now, on the left-hand navigation menu, go to ‘Prospecting’. Within the Prospecting section, find and click on ‘Settings’. Then, select ‘AI Report Configuration’.”
- (Screenshot of the Prospecting section with a red number 3 showing the navigation path to ‘AI Report Configuration’)

Step 4: Turn ON the AI Recommendations toggle and Save.
- “In the AI Report Configuration, find the ‘AI Recommendations’ toggle and switch it ON. Finally, click the ‘Save’ button to apply your changes. You’ve successfully enabled Prospect by AI for your agency!”
- (Screenshot of the AI Report Configuration page with a red number 4 pointing to the ‘AI Recommendations’ toggle and the ‘Save’ button)

Where to See the Prospects:
Once you’ve enabled Prospect by AI Prospecting GoHighLevel, your new prospects will appear directly on your Prospecting Dashboard.
- “To access it, go to the ‘Prospecting’ section in your GoHighLevel account.”
- (Screenshot of the Prospecting Dashboard with the ‘AI Recommended’ card highlighted with a red number 1)
- “Keep an eye out for the ‘AI Recommended’ card. This card is refreshed every 2–3 days, so you’ll get a steady stream of new potential clients.”
- (Close-up screenshot of the ‘AI Recommended’ card)
- “You’ll also receive a notification badge on the Prospect Dashboard whenever new recommendations are ready. This ensures you never miss a hot lead!”
- (Screenshot of the Prospecting Dashboard with a red number 2 highlighting the notification badge)
Results You Can Expect:
Let’s illustrate the power of Prospect by AI with a practical example:
Imagine a marketing agency specializing in local restaurants. Before Prospect by AI, they would spend hours manually searching online directories, social media, and review sites to find potential clients. This process was time-consuming and often yielded inconsistent results.
Now, with Prospect by AI, the agency simply configures its niche (restaurants) and target area (their city). The AI then automatically identifies and delivers a list of restaurants that could benefit from their services, such as:
- Restaurants with outdated websites
- Restaurants with a weak social media presence
- Restaurants that lack online ordering systems
This targeted approach allows the agency to focus its efforts on high-potential clients, leading to increased efficiency and a higher conversion rate.
Conclusion
Prospect by AI is more than just a new feature; it’s a paradigm shift in how agencies and locations approach prospecting. By automating the lead generation process and delivering high-quality, tailored leads, GoHighLevel empowers its users to:
- Save significant time and resources
- Improve lead quality and conversion rates
- Scale outreach efforts effectively
- Upsell services with greater confidence
It’s time to say goodbye to the frustrations of manual prospecting and embrace the future of lead generation.
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