Learn to use Brand Boards GHL for your business
Reading this blog post will take about five minutes and it will give a clear guide on how to use Brand Boards GHL. Brand Boards GHL are the place in GoHighLevel where all your brand assets like colors, fonts, graphics, and voice guidelines are stored. Using them helps businesses keep their messaging and visuals consistent across funnels, websites, and campaigns.
Brand Boards include the Design Kit, which covers colors, fonts, and graphics, and the Brand Voice, which sets the tone and style for all communications. These features are designed to make brand management easier and more efficient. GHL users can quickly access the tools and apply them to their projects without searching through multiple files or guessing brand elements.
This guide explains how to access Brand Boards GHL, use the Design Kit and Brand Voice, and apply these assets to funnels, websites, and Voice AI campaigns. It provides practical steps and tips for agencies, marketers, and small business owners who want to maintain a professional look and consistent messaging across all their marketing channels.

Using Brand Boards GHL ensures that colors, fonts, graphics, and messaging are consistent across all marketing assets. It saves time, reduces errors, and supports a professional brand image. Following this guide helps GHL users implement their branding efficiently and confidently.
Quick Summary – Brand Boards GHL Essentials
Purpose: Brand Boards GHL provide a single place to store colors, fonts, graphics, and Brand Voice. This helps teams keep branding consistent across funnels, websites, and Voice AI campaigns.
Why It Matters: Consistent branding reduces mistakes, saves time, and ensures every campaign looks professional and aligned with the brand.
What You Get: Access to the Design Kit for visual elements and Brand Voice for messaging, with the ability to apply both across all GHL campaigns.
Time To Complete: Setting up a Brand Board takes about 10–20 minutes, depending on how many assets are included.
Difficulty Level: Easy to moderate. The dashboard is user-friendly for agencies, marketers, and small business teams.
Key Outcome: Teams can implement branding efficiently, maintain a consistent look and tone, and reduce errors in all marketing campaigns.
Benefits of Brand Boards GHL
Brand Boards GHL make it easy for businesses to keep their branding consistent across all marketing materials. With colors, fonts, graphics, and messaging all stored in one place, teams can avoid mistakes and ensure every funnel, website, and campaign reflects the brand correctly.
Using Brand Boards GHL also saves time and effort. Instead of adjusting design elements for each project, users can quickly pick from pre-set brand assets. Some of the main advantages include:
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- Apply colors, fonts, and graphics consistently across all marketing channels
- Reduce errors and keep branding uniform
- Create new funnels and websites faster without guessing the design
The Brand Voice feature adds another layer of consistency. It sets guidelines for tone, style, and key phrases so that messaging is aligned across emails, website content, and Voice AI campaigns. Key benefits include:
- Clear guidance on writing style and tone
- Consistent messaging across all marketing channels
- Makes team collaboration easier when multiple people are creating content
Overall, Brand Boards GHL give businesses control, clarity, and efficiency. Teams can work faster, avoid errors, and maintain a professional brand image. Using Brand Boards GHL ensures branding is applied correctly across funnels, websites, and Voice AI campaigns, helping businesses present a strong and consistent presence.
How to Access Brand Boards GHL
Brand Boards GHL are easy to access and put all your brand assets in one place. To start, log into your GoHighLevel account and look at the main menu on the left. From here, users can reach the tools they need to manage both the Design Kit and Brand Voice.
Click on Sites in the menu, then select the Brand Boards section. This opens the dashboard where you can see all your existing Brand Boards and create new ones. The dashboard gives a clear view of your colors, fonts, graphics, and brand voice settings.
From the Brand Boards dashboard, users can edit existing assets, add new ones, and assign them to funnels, websites, or Voice AI campaigns. The layout is simple and intuitive, making it easy for both new and experienced GHL users to navigate.
Quick access to Brand Boards GHL helps teams apply brand elements consistently across all projects. It saves time, reduces errors, and ensures every funnel, website, and campaign maintains a professional and unified brand presence.
Using the Design Kit
The Design Kit in Brand Boards GHL is where users manage all visual elements for their brand. It includes colors, fonts, and graphics that can be applied across funnels, websites, and campaigns. Using the Design Kit ensures every asset matches the brand consistently.
Step 01 – Access the Main Menu in GoHighLevel
- The main menu on the left side of your screen includes all the main areas you work in when using GoHighLevel (GHL).
1.1 Click on the Marketing menu item to access the Brand Boards section.
- You’ll now be in the Marketing section, where you can access the Brand Boards tab from the top menu.
1.2 Click the Brand Boards tab.
1.3 Click the Design Kit tab.
1.4 Click + Add Design Kit.

Step 02 – Choose a Brand Board Style
- A popup titled “Choose a desired brand board style” should appear.
2.1 Click the Start from Scratch option.
- The user may also choose any available template if preferred.
2.2 Click the Continue option.

Step 03 – Open the Brand Board Editor
- The user should now be directed to the Brand Board editor.
3.1 Click the Logos tab.
3.2 Upload the logos.
- Click the Upload button, which is represented by a pen icon.

Step 04 – Add Brand Colors
- The uploaded logos should now appear in the Design Kit board.
4.1 Click the Colors tab.
4.2 Add the hex color codes and label each one.
- For example, #FFFFFF is the hex code for white.

Step 05 – Add Brand Typography
- The selected colors should now appear in the Design Kit board.
5.1 Click the Typography tab.
5.2 Add the primary and secondary fonts.
5.3 Click the Save Board button.

Using the Design Kit in Brand Boards GHL helps teams maintain a consistent look without spending extra time manually matching colors or fonts. It makes branding easier and ensures a professional appearance across all marketing materials.
Setting Up Brand Voice
Brand Voice in Brand Boards GHL ensures all messaging is consistent across emails, websites, funnels, and Voice AI campaigns. It defines tone, style, and key phrases for your brand, making it easier for teams to communicate clearly and professionally.
Step 01 – Access the Main Menu in GoHighLevel
- The main menu on the left side of your screen includes all the main areas you work in when using GoHighLevel (GHL).
1.1 Click on the Marketing menu item to access the Brand Boards section.
- You’ll now be in the Marketing section, where you can access the Brand Boards tab from the top menu.
1.2 Click the Brand Boards tab.
1.3 Click the Brand Voice tab.
1.4 Click + Add Brand Voice.

Step 02 – Create a New Brand Voice
- The Create New Brand Voice pop-up will appear on the screen.
2.1 Click the Select button under the Start from Scratch option.
- The user may also choose the Text to URL option if preferred.

Step 03 – Configure the Brand Voice Settings
- The user will be directed to the Brand Voice configuration page.
3.1 Enter the brand name.
3.2 Add the company website URL.
3.3 Enter the business email address.
3.4 Add the company phone number.
3.5 Choose the brand tone of voice.
3.6 Select the type of business.
3.7 Enter the company address.
- This should be the official business location.
3.8 Add the business hours.

Step 04 – Complete the Brand Voice Details
- Scroll down to complete the remaining Brand Voice fields.
4.1 Describe the target audience.
4.2 Enter the brand promise for the audience.
4.3 Explain what the business does.
- List the services provided.
4.4 Enter the unique selling proposition.
4.5 Describe the common customer pain points.
4.6 Add the brand values.
4.7 Explain what sets the business apart from competitors.
4.8 Describe the risks of taking no action.
4.9 Click the Save Brand Voice button.

Setting up Brand Voice in Brand Boards GHL helps teams maintain clear and consistent communication. It reduces the need for constant content reviews and ensures all marketing materials reflect the brand’s personality accurately.
Pro Tips for Brand Boards GHL
Brand Boards GHL are powerful, but there are ways to use them smarter. Small adjustments can make managing branding across funnels, websites, and Voice AI campaigns much easier.
- Use the same Design Kit across campaigns. This keeps colors, fonts, and graphics consistent.
- Keep fonts and colors simple. Too many choices can make branding look messy.
- Update Brand Voice regularly. Your messaging should reflect your brand’s current tone and style.
- Clone Brand Boards for new campaigns. This saves time and keeps all assets aligned.
- Apply Brand Boards to Voice AI campaigns. This ensures automated messages match your brand tone.
Following these tips helps teams work faster, reduce errors, and maintain a professional, consistent look. Brand Boards GHL become a central tool for keeping branding clear, simple, and on point across all marketing projects.
Business Impact of Brand Boards GHL
Brand Boards GHL give businesses a reliable way to manage branding across all marketing channels. By keeping colors, fonts, graphics, and messaging in one place, teams can maintain a consistent look and tone across funnels, websites, and Voice AI campaigns.
Using Brand Boards reduces errors and saves time. Teams no longer need to manually match colors or review messaging for every project. This makes campaign launches faster and ensures that every piece of marketing material looks professional.
For agencies and marketing teams, Brand Boards GHL improve collaboration. Everyone has access to the same assets, so designers, writers, and campaign managers can work together without worrying about inconsistencies in branding.
Overall, Brand Boards GHL help businesses strengthen brand recognition, increase efficiency, and maintain a professional image. Teams can apply consistent branding across multiple campaigns while reducing mistakes and saving resources.
FAQs About Brand Boards GHL
Conclusion on Brand Boards GHL
Brand Boards GHL give teams a clear and organized way to manage branding across all marketing channels. By keeping colors, fonts, graphics, and Brand Voice in one place, users can make sure every funnel, website, and Voice AI campaign reflects the brand correctly.
Using Brand Boards GHL helps save time and reduce mistakes. Teams do not need to manually check each campaign for consistent design or messaging. This makes launching new campaigns faster and ensures a professional appearance in every project.
For agencies and marketers, Brand Boards GHL improve teamwork. Everyone can work from the same assets, keeping branding aligned and making content creation smoother and more reliable.
Overall, Brand Boards GHL help businesses maintain a strong and consistent brand presence. Following this guide allows GHL users to implement branding efficiently, reduce errors, and present a professional image across all marketing campaigns.
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