- GHL’s AI funnel builder helps agencies create optimized funnels and websites quickly using smart layouts, on-brand copy, and live editing.
- Quick Summary – AI Funnel Builder Essentials
- What’s New – 3 ways to build with AI
- What’s Changed – From templates to dynamic AI creation
- Why This Matters – Speed, simplicity, and smart results
- How to Use the AI Funnel Builder Feature
- Pro Tips – What power users need to know
- What This Means for Agencies – Scale your delivery
- Results You Can Expect – From concept to live in under 30 mins
- FAQs – What agencies want to know
- Start building with AI today
GHL’s AI funnel builder helps agencies create optimized funnels and websites quickly using smart layouts, on-brand copy, and live editing.
The fastest way to build funnels inside GoHighLevel is now with the AI funnel builder. Users describe what they need, and the builder generates a complete page layout, including copy, images, and SEO tags. Everything is editable and happens directly in the GHL builder. No tech skills required.
Before this update, building funnels meant starting from templates, adjusting sections, and writing all the content manually. It took time, and even small changes could slow things down. Now the AI handles the first draft, so users can focus on fine-tuning and launching faster.
GoHighLevel added this tool to help agencies and marketers skip the grunt work. It’s ideal for building sales funnels, lead gen pages, or full websites in a fraction of the time it used to take.This post breaks down what’s new, how each AI mode works, and how this update helps agencies move faster and deliver more.

GHL’s new AI funnel builder lets users go from idea to live funnel in minutes. Assist, Build, and Chat Mode make it easy to generate layouts, write copy, and optimize content without ever leaving the builder.
Quick Summary – AI Funnel Builder Essentials
Purpose: The AI funnel builder in GoHighLevel helps users create full funnels, landing pages, and websites faster using built-in tools for layout, copy, and SEO.
Why It Matters: It saves time and makes funnel building easier. Users don’t need design or writing skills to create pages that are clean and ready to launch.
What You Get: Three ways to build with AI: Assist Mode, Build Mode, and Chat Mode. Users can import designs, get live content suggestions, and edit everything inside the builder.
Time To Complete: Most funnels can be built and ready to publish in 30 minutes or less.
Difficulty Level: Easy to use, even for beginners. No background in design or copywriting needed.
Key Outcome: Faster launches, better testing, and more time for strategy or client work. The AI funnel builder keeps things simple and helps teams move quicker.
What’s New – 3 ways to build with AI
GoHighLevel now includes a built-in AI funnel builder that makes creating pages faster and easier. It works inside the GHL builder and offers three different ways to build, depending on how much help the user needs.
- Assist Mode: This option is for users who want a quick starting point. After choosing the business type, audience, layout style, and tone, the AI creates a full funnel with copy, images, and structure already in place.
- Build Mode: For users who already have a plan in mind, Build Mode lets them describe what they want in plain language. The AI funnel builder reads the prompt and builds a matching page with headers, sections, and calls to action.
- Chat Mode: With this mode, users can chat with the AI inside the builder. They can ask it to rewrite headlines, change layouts, or add new sections without leaving the page or digging through settings.
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Another useful feature is the import tool. Users can paste a link or upload an image of a layout they like. The AI will then create a similar funnel section, making it easy to match styles or reuse proven designs.These three modes work inside the GHL builder. Users can generate layouts, edit content, and apply SEO updates without switching between tools. It keeps the process simple and fast.
What’s Changed – From templates to dynamic AI creation
Building funnels used to start with picking a template and editing your way through it. Users had to swap out text, shift layouts, and spend time adjusting each section. It worked, but it wasn’t fast.
The AI funnel builder changes that process. Now, instead of picking a template and editing it, users can describe what they want, and the builder creates it right away. It feels more like directing the build than doing it all manually.
Here’s what makes it different:
- Chat and builder in one view. The AI chat sits next to the page layout. Users can type what they want changed and see it update in real time.
- Faster edits with live feedback. Whether it’s changing a section title or rewriting a paragraph, edits appear on the page right away.
- Import any layout for inspiration. Users can paste a website link or upload an image. The builder creates a section based on that look. It’s a quick way to match a style or rebuild something familiar.
With the AI funnel builder, the workflow feels smoother. There’s no jumping between screens or tools. Everything happens in one place, making funnel creation faster and more flexible.
Why This Matters – Speed, simplicity, and smart results
The AI funnel builder inside GoHighLevel is built to save time. Funnel building used to take hours, especially if someone had to design layouts and write copy from scratch. This new tool cuts that down to minutes.
Here is what it offers in real-world use:
- Agencies can deliver client funnels faster without needing a large team.
- Users no longer need design skills or copywriting experience to get started.
- The builder gives a strong first version that users can edit instead of building from nothing.
Since everything happens inside the same builder, there is no need to jump between tools or wait for assets. That alone makes projects easier to manage and deliver.
It also helps with testing. Users can build a funnel, make a few edits, and launch it quickly. When something needs to change, the AI can help adjust the copy or layout right inside the platform.
The result is a faster workflow that helps users ship pages without delay. It’s simple, flexible, and built for speed.
How to Use the AI Funnel Builder Feature
The AI funnel builder offers clear paths depending on what the user needs. Each one is built to reduce guesswork and save time during funnel creation.
Step 01 – Access the Main Menu
- The main menu is located on the left side of the screen and contains all the core areas of GoHighLevel (GHL).
1.1 Click the Sites menu item to open the Funnels section.
1.2 Click the Funnels tab.
1.3 Click the New Funnel button. A popup to create a new funnel should appear.

Step 02 – Create a New Funnel
- The popup shows options to create a funnel from blank, AI, or templates.
2.1 Toggle on the From Blank option and name the funnel.
2.2 Click the Create button.

Step 03 – Set Up the First Funnel Step
- The user will be directed to the funnel dashboard.
3.1 Name the first funnel step and set its URL.
3.2 Click the Create Funnel button.

Step 04 – Open the Funnel Step for Editing
- The user will now be in the funnel step dashboard.
4.1 Click the Edit button to start customizing the funnel step.

Step 05 – Use AI to Assist in Building the Funnel
- The user should be directed to the funnel builder.
5.1 Click the AI Assist button located at the upper left of the menu.
5.2 Click the Assist tab.
5.3 Set the foundation details of the funnel.
5.4 Click the Customize button.

Step 06 – Define the Funnel’s Sound
- The AI Assist will ask about the tone or style of the funnel.
6.1 Set the funnel’s sound or tone.
6.2 Click the Customize button.

Step 07 – Define the Funnel’s Look
- The AI Assist will ask about the visual style of the funnel.
7.1 Set the funnel’s look.
7.2 Click the Generate button. The AI will create the funnel step based on the input.

Step 08 – Build Using the AI Build Tab
- This step applies if the user prefers using the Build tab of the AI Funnel Builder.
8.1 Click the Build tab of the AI Assist.
8.2 Enter a clear and complete prompt for the funnel step and click the Generate icon.

Pro Tips – What power users need to know
The AI funnel builder inside GoHighLevel is simple enough for new users, but there are a few ways to get even more out of it. These tips help users work smarter, especially when building funnels at scale.
- Choose the right tone and layout. In Assist Mode, setting the tone and layout style helps the AI create something that fits the brand. Clear options like “bold and simple” or “professional and clean” give better results than vague choices.
- Write prompts like outlines. In Build Mode, users get more accurate funnels when they treat their prompt like a rough draft. Include headings, calls to action, and any must-have sections. The AI funnel builder works better when it knows what to focus on.
- Ask for what you want. Chat Mode works best when users give it direct instructions. Saying “make the button text shorter” or “rewrite this section to sound more casual” will get clearer results than general requests.
- Check the SEO suggestions. The builder can suggest titles and meta descriptions, but it’s still smart to review them. Add location keywords or service terms to help with rankings.
- Save strong prompts. If a prompt delivers a good funnel, save it. This makes it easier to create future pages for similar offers or clients.
These small habits can make the AI funnel builder even more useful. It builds fast, but it also gives users the tools to build smart.
What This Means for Agencies – Scale your delivery
The AI funnel builder gives agencies a faster way to deliver pages without cutting corners. Instead of spending hours on design or writing, teams can let the builder handle the first version and focus on what matters most.
Here is how it helps agency teams work smarter:
- Funnels can be built faster without needing a full creative team.
- VAs and junior staff can handle more tasks using the AI.
- Clients can see changes in real time and give feedback sooner.
- New offers or pages can be tested quickly without a full rebuild.
The import tool also makes it easier to match the look and feel of a brand. If a client sends over a website they like, the builder can create a layout that follows the same style.
This kind of speed gives agencies an edge. It helps them say yes to more projects without increasing the workload. Whether starting from scratch or reworking an old funnel, the process becomes smoother and more predictable.
Results You Can Expect – From concept to live in under 30 mins
The AI funnel builder in GoHighLevel makes it possible to launch a working funnel in less than 30 minutes. It takes care of the layout, copy, and even SEO content. What used to take hours now fits into a short work session.
Here are the results users can expect:
- Funnels are ready to go faster, without needing outside help.
- Pages are built around clear goals and matched to the audience.
- Testing offers or layouts is easier, since changes can happen right in the builder.
- Client feedback can be applied quickly using Chat Mode, with no delay.
For agencies building multiple funnels a week, this kind of speed makes a real difference. It keeps projects moving and reduces wait time between drafts and approvals.
The AI funnel builder takes the heavy work off the table so users can focus on results, not just the process.
FAQs – What agencies want to know
Agencies using the AI funnel builder for the first time usually ask a few important questions. Here are clear answers to help get started with confidence.
These answers should make it easier to get started and use the AI funnel builder more effectively.
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The AI funnel builder inside GoHighLevel makes it easier to create funnels that look good and work well. It handles layout, content, and SEO so users can move faster without skipping the details.
With three clear modes to choose from, users can build in the way that fits their workflow. Assist Mode offers a starting point. Build Mode brings full control. Chat Mode makes editing quick and simple. It all happens in one place, without switching tools.
For agencies, this means less time spent on the setup and more time delivering results. Teams can turn ideas into working funnels without waiting on designers or long revisions.
The AI funnel builder is already live in Labs. Users can activate it and start building right away. It’s a smart way to speed up launches, test new offers, or build out pages without extra steps.
Start small. Try a lead gen page or refresh an old funnel. The AI tools are built to help, and they are ready to go.
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