Introduction to Featured Products Element in Ecommerce Stores

Want to make your GoHighLevel account work even harder for you? The latest update to the Featured Products Element in Ecommerce Stores is here, and it’s a game-changer! This powerful new feature allows you to showcase selected products anywhere on your store pages, giving you greater flexibility and control over how your products are displayed.
Let’s dive into what’s new, how this update benefits you, and how to start using it today!
What’s New in Ecommerce?
Flexible Placement
Add Anywhere: Place the Featured Products element wherever you want on your store page. Whether it’s the homepage, product category pages, or even landing pages, the choice is yours!
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Customization Flexibility
- Tailor the Look and Feel: Control the layout, colors, fonts, margins, padding, and borders to match your store’s branding.
- Set Display Preferences: Choose how many products to display per row—up to 5 on desktop and 2 on mobile.
Easy Product Selection
- Quickly Select Products: Replace default placeholder images with real products in just a few clicks using the intuitive builder.
- Dynamic Updates: Any changes you make to product details, like prices or images, are automatically updated in the Featured Products element.
How It Benefits You in Ecommerce?
- Boosts Visual Appeal: Highlight your bestsellers, seasonal items, or featured promotions in a visually stunning way.
- Enhances User Experience: By strategically placing featured products, you guide visitors toward items you want them to see.
- Saves Time: The seamless integration with the builder means less hassle and more focus on growing your business.
- Streamlines Management: Automatic updates to product details ensure that your store always displays accurate information.
How to Use the Featured Products Element?
Here’s a simple step-by-step guide to get started:
- Add the Element
- Open your Page Builder.
- Navigate to Add Element → Store → Featured Products.
- Customize the Appearance
- Configure settings like:
- Heading, Margins, and Padding
- Colors, Fonts, and Borders
- Adjust the layout:
- Go to the Layout Tab and set the number of products per row. By default, it’s 3, but you can increase it to 5 for desktop and 2 for mobile.
- Select Products
- Click any placeholder product in the builder.
- Use the search box to look for and choose the products you want to show.
- Note: The dropdown shows 10 products by default—use the search bar for additional products.
- Save and Publish
- Click Save/Publish to make your changes live.
- Preview Your Work
- Check your live page to ensure the element looks great. Clicking on a featured product will redirect visitors to the product’s detail page.
Quick Tips for Maximizing the Feature
- Use High-Quality Images: Great visuals attract more attention and increase click-through rates.
- Update Regularly: Keep the featured products fresh by rotating them based on seasons, sales, or new arrivals.
- Leverage Analytics: Use your store’s data to feature top-performing products and boost sales.
- Create Themes: Group products by themes (e.g., “Summer Favorites” or “Best Gifts”) for a more engaging presentation.
What This Means for Your Ecommerce Business?
Real-World Applications
- Lead Generation: Use the Featured Products element to showcase free trials or lead magnets on landing pages.
- Client Management: Display exclusive client-only products or packages to specific audiences.
- Automation Improvements: Pair the element with automated campaigns to feature products dynamically based on customer interests.
Conclusion

The new Featured Products tool for Ecommerce stores help you make your store look better and easier to use, all while saving you time. Want to try it out? Add it to your pages today and see how it can make a big difference!
Have you tried the Featured Products tool yet for Ecommerce? We’d love to hear how it’s working for you! Be sure to check out our other blog posts for more simple tips and updates to help you get the best out of your GoHighLevel account!
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