Google Business Posts Now Sync to Social Planner

GoHighLevel can now pull Google Business Posts into Social Planner. Once you turn the feature on, your GBP content can appear beside the other social posts you already manage in GHL.

The sync supports standard posts, event posts, offer posts, and posts with call-to-action buttons. It can also bring over key details like text, images, event info, offer details, and CTA buttons, so you get a clearer view of what has already been published.

The sync runs every 24 hours, so it is not real time. Still, it can save you from rebuilding old posts by hand and gives you a more complete content history inside Social Planner.

Google Business Posts are useful, but managing them in a separate place can add more work than you need. With GBP Post Sync, you can bring that content into Social Planner and get a better view of what has already been published.

This is especially helpful for agencies, VAs, and businesses that manage more than one location. Instead of checking each Google Business Profile on its own, you can review more of your content history from one dashboard and spot gaps in your posting schedule faster.

You also save time because older posts do not need to be rebuilt by hand. The result is a cleaner content workflow, better visibility, and less switching between platforms during the day.

Google Business Posts can now be pulled into GoHighLevel Social Planner once post syncing is turned on for your connected GBP account. In this guide, you’ll learn how to open Social Planner Settings, connect your Google Business Profile if needed, and enable post syncing.

Here are the steps we will follow:

• Access Social Planner Settings in GHL.
• Open your Google Business Profile account account.
• Turn on Sync Posts.

To start, make sure you are logged in to the correct GoHighLevel sub-account.

• The main menu on the left side of your screen includes the main areas you use in GoHighLevel.

1.1 Click Marketing.

• This opens the main Marketing section.

1.2 Click Social Planner in the top menu.

• The Social Planner area will open.

1.3 Click Settings.

• This opens the Social Planner Settings page.

• The Social Planner Settings page shows your connected social accounts and the available account options.

2.1 Click Social accounts in the left menu.

• The Social Integration page will open.

2.2 Click the GBP tab.

• This filters the page to show your Google Business Profile accounts.

2.3 Click Connect GBP if no account is connected.

• Follow the connection steps to add the Google Business Profile you want to use with Social Planner.

• Once your Google Business Profile is connected, the account will appear in the GBP account list.

3.1 Find the Google Business Profile account you want to sync.

• Check the account name and connection status before changing the setting.

3.2 Find the Sync posts column.

• The sync toggle appears on the same row as your connected GBP account.

3.3 Turn on the Sync posts toggle.

• The toggle will turn blue when Google Business Posts syncing is active.

Once Sync Posts is active, GHL will begin bringing supported Google Business Posts into Social Planner. The sync runs every 24 hours, so new posts and supported engagement data will not appear in real time.

Google Business Posts Sync is useful, but there are a few limits worth knowing before you rely on it. The biggest one is timing. GHL refreshes supported posts and engagement data every 24 hours, so changes will not appear right away.

The sync also works one way from Google Business Profile into Social Planner. If you delete a post in GBP, it can still remain visible in Social Planner. Cloning is limited too. Text-only and single-image posts can be cloned, but multi-image and video posts cannot be cloned at this time.

For agencies, the smart move is to turn this on one location at a time and check the results before rolling it out everywhere. Also remember that this is a Labs feature, so it must be enabled for each location separately.

For agencies and local businesses, Google Business Posts Sync cuts down on busywork. Instead of checking GBP and Social Planner as separate tools, you can keep more of your content history in one place.

This is especially useful if you manage several locations. You can review past Google Business Posts, compare them with other social content, and spot gaps in your posting schedule without rebuilding old posts by hand.

The biggest benefit is simple. You get a clearer view of what has already been published, with less switching between platforms. That makes planning easier and helps your team stay organized as your client list grows.

Google Business Posts Sync gives you a simpler way to keep GBP content inside GoHighLevel Social Planner. You can bring in recent posts, keep more of your content history in one place, and cut down on the need to rebuild old posts by hand.

For agencies and businesses managing several locations, that can make content planning much easier. Just remember that the sync runs every 24 hours, works one way from GBP to Social Planner, and still has a few cloning limits.

If you already use Social Planner, this is worth testing on one location first. Have you tried syncing your Google Business Posts into GHL yet?