How to Build a High-Converting Video Sales Funnel in GoHighLevel

GoHighLevel has made it easier than ever to build a video sales funnel that actually converts. Inside your dashboard, head over to Sites and then select Funnels. From there, you can create a brand-new funnel in just a few clicks.

You’ll have two options: start from scratch or pick a ready-to-go template. Templates are great if you want a quick launch, while scratch gives you full creative control. Either way, the structure is simple — you add a sales page step, drop in your video, and then connect your form and payment options.

The Media Library makes video integration seamless. You can upload MP4, MOV, or AVI files directly, or pull from existing media you’ve already saved. No clunky workarounds, no third-party hacks. Just clean, direct video placement.

And here’s where it gets exciting — you’re not just embedding a video. You’re building a complete sales journey. With lead capture forms and checkout pages baked into the same funnel, you can turn casual viewers into buyers without making them jump around your website.

In short, GoHighLevel’s video sales funnels give you the power to build, launch, and test a high-converting sales machine — all under one roof.

Let’s be real: attention spans are short, and competition is fierce. A video sales funnel cuts through the noise by combining visuals, storytelling, and automation into one tight package. Instead of prospects skimming through long pages of text, they watch your video, connect with your message, and are guided directly to your call-to-action.

For agencies, this means faster results for clients. You can roll out polished, high-converting funnels without relying on outside tools. That saves you time, reduces costs, and boosts your client retention.

For coaches, course creators, and small businesses, the impact is just as powerful. A video sales funnel lets you showcase your personality, explain your offer, and build trust before asking for the sale. And when you tie in forms and payment options, the entire process feels seamless for your customers.

The bottom line? Video funnels are not just about making things look flashy. They’re about creating a sales journey that feels natural, engaging, and trustworthy. That’s what leads to higher conversions — and more money in your pocket.

Building a video sales funnel in GoHighLevel isn’t complicated. In fact, once you understand the flow, you can have one live in less than an hour. Here’s the process broken down:

• The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1 Click on the Sites Menu Item.

• Access the ‘Sites’ section of GoHighLevel
• You’ll now be in the ‘Sites’ section of GHL, where you can access the Funnels section from the top menu:

1.2 Click on the ‘Funnel’ menu link.

1.3 Choose Funnel

• Choose whether to start from a template or build from scratch. For this guide we will Use Template

2.1 Choose Funnel Template

2.2 Add a video Element section to your page.

2.3 Choose Video Format

• Upload your video (MP4, MOV, AVI, Youtube, Custom Embed, HTML ETC.) or pull from your Media Library.
• Add Essential Elements, Insert a form, Button, or Payment Form to manage the Leads.

3.1 Save your work regularly.

• Publish your funnel when you’re ready to launch.
• Test the entire process — from video play to form submission to payment — to make sure everything works smoothly.

Once you’ve tested and confirmed the flow, your video sales funnel is ready to start converting visitors into paying customers.

A good video sales funnel doesn’t just look polished — it’s built to convert. Here are some practical tips to squeeze the most out of every funnel you launch:

Keep it short and focused. Your video should grab attention in the first 10 seconds and get to the offer quickly. Most people won’t stick around for a 20-minute pitch. Aim for 2–5 minutes.

Double up on call-to-actions. Place a CTA button right under the video and another further down the page. This catches buyers who are ready right away and those who need more convincing.

Use split testing. GoHighLevel makes it easy to run A/B tests on headlines, button colors, and page layouts. Small tweaks can make a big difference in conversions.

Don’t forget mobile. More than half of traffic is mobile, so make sure your video scales correctly, buttons are thumb-friendly, and forms are easy to complete.

Add urgency. A countdown timer, limited spots, or time-sensitive bonus can push prospects from “maybe later” to “yes, today.”

With these tweaks, your video sales funnel won’t just run — it’ll run like a sales machine on autopilot.

When you put a video sales funnel to work, the results can be game-changing. First, you’ll notice higher lead capture rates. Video builds trust faster than text, which means more visitors will feel confident enough to drop their info into your form.

Next, expect more completed checkouts. A video that explains the value of your offer makes it harder for prospects to back out at the payment step. They’ve already seen the benefits, heard your story, and connected with you before they even click “buy.”

On top of that, automation keeps the whole process moving without you lifting a finger. Once your funnel is published, it runs day and night — nurturing, selling, and converting while you focus on the big picture.

For agencies, this translates into happier clients and recurring revenue. For small businesses, it means predictable sales and freedom from chasing every lead manually. Either way, the payoff is clear: a video sales funnel turns attention into action and browsers into buyers.

A video sales funnel isn’t just another marketing trick — it’s a proven way to turn attention into action. By combining the trust-building power of video with GoHighLevel’s funnel builder, you create a smooth path from first impression to final purchase.

Agencies can use this to deliver fast, high-converting funnels to clients. Small businesses can finally stop juggling tools and instead run their sales process in one place. Either way, the advantage is clear: video sales funnels save time, boost trust, and increase sales.

Now it’s your turn. Log into your GoHighLevel account, head over to Sites > Funnels, and build your first video sales funnel today. The sooner you launch, the sooner you’ll see the difference.

And if you want more guides like this, check back at the GHL Growth Garage blog. We’ve got more step-by-step playbooks to help you get the most out of GoHighLevel.