Mailchimp template import into GHL’s Design Editor

GoHighLevel just made it dramatically easier to bring your Mailchimp template import into the platform. With the new “Import Email” option inside the Email Builder, you can now upload existing Mailchimp designs and open them directly in GHL’s visual Design Editor.

Here’s what’s new:

• New Import Option: Inside the Email Templates section, you’ll now see a “New → Import Email” button. This lets you upload a Mailchimp HTML file.
• Design Editor Compatible: GHL automatically parses the template and opens it in the drag-and-drop visual editor—no code required.
• Recognized Blocks: Common layout elements from Mailchimp (like headers, images, CTAs) are converted into editable content blocks inside GHL.
• One-Click Workflow: No need to reformat or rebuild—just upload, select Design Editor, and go.

If you’re an agency moving several clients over to GHL, or just trying to streamline your setup, this feature saves serious time. No need to start from scratch every time.

Let’s be honest, email migration usually sucks.

You spend hours copy-pasting content, tweaking formatting, fixing mobile view, and trying to recreate templates that already worked fine. But with GHL’s new Mailchimp template import feature, that entire process is now one simple upload.

Here’s what you gain:

• No more starting from scratch – Just import your Mailchimp template import and get to editing right away.
• No dev help needed – Forget HTML headaches. Use the visual Design Editor to drag, drop, and update everything on the fly.
• Faster onboarding for agencies – Move clients over from Mailchimp in minutes, not days.
• Keep your brand consistency – Templates retain layouts, images, and styling so your emails look just like they did before.
• Visual collaboration – Your team or clients can jump in and make changes without needing a developer.

If you’re sending a lot of emails or shifting away from another CRM, this feature will cut down your busywork. You can focus on the big-picture stuff, not rebuilding templates line by line.

Bringing your existing Mailchimp template import into GoHighLevel is now quick and painless. No HTML, no redesigning, and no guessing. Just upload, edit, and send. Follow these simple steps to get it done.

1.1 From your GHL dashboard, go to the left-hand menu
1.2 Click on Marketing → Email Builder

2.1 In the Email Builder, switch to the “Templates” tab
2.2 This is where all email templates are managed and stored

3.1 Click the “New” button
3.2 Select “Import Email” from the dropdown

4.1 Choose your saved Mailchimp HTML template file
4.2 Make sure it’s properly formatted with inline styles

5.1 When prompted, choose to open the file using “Design Editor”
5.2 This enables full drag-and-drop editing

6.1 Use the visual builder to edit text, images, CTAs, and layout
6.2 No coding required—everything is click-to-edit

7.1 Click “Save Template” when you’re done editing
7.2 Your template is now ready to use in campaigns or workflows

Looking for a smoother import? Here’s how to make sure your Mailchimp template import actually look good once they land in the GHL editor.

Clean the code before uploading
If your Mailchimp template includes outdated or messy HTML, consider cleaning it up before import. Use a basic HTML cleaner or export only the parts you actually use.

Stick to inline styling
Templates with inline CSS styles translate better into GHL’s design editor. Avoid relying on external stylesheets or embedded CSS for layout.

Match your branding fast
Once imported, head into the Design Editor and apply your agency’s saved color palette, font styles, and default button designs to stay on-brand.

Turn common sections into Snippets
Save time by turning reusable blocks (like headers, footers, or offers) into Snippets inside GHL. That way, you can drag them into future emails without re-importing.

Use version history when testing
Made a change and don’t like the result? Use the built-in version history in the Design Editor to go back a few steps and recover your clean layout.

Imagine a client who’s been with Mailchimp template import for a while. Their emails work, they’ve built a system they like, but now they want everything moved into GoHighLevel. You’re the one making it happen.

Before this update, your team would’ve spent hours copying over designs, rebuilding layout blocks, fixing formatting issues, and double-checking links. Now, with the new import feature, that process is cut down to minutes.

One agency reported saving over 12 hours during a client migration. They imported ten of the client’s most-used Mailchimp templates, applied the client’s branding inside GHL’s visual builder, and had them live in less than a day. No HTML. No developer bottlenecks. No frustrated clients waiting on email approvals.

Even better, they turned frequently used sections into GHL Snippets, so they could replicate layouts across campaigns without repeating work. That one move alone cut future build time in half.

The result was a happier client, a more productive team, and a faster launch timeline for the new GHL-powered campaigns.

Moving from Mailchimp template import to GoHighLevel just got way easier. No more rebuilding your emails from scratch or messing with copy-paste fixes. Now you can pull your templates straight into GHL.

For agencies, this means faster migrations, happier clients, and less reliance on developers. For solo marketers, it means more control over your email designs without getting stuck in the code.

This feature removes a major roadblock for Mailchimp users who were hesitant to switch. You can now import, edit, and launch your best email campaigns inside GHL without skipping a beat.

So if you’ve got winning email templates sitting in your old Mailchimp account, now is the time to bring them home to GoHighLevel.