Website Detection Report Just Got Smarter: See What’s Really Going On

The problem with old website detection reports was simple: they didn’t tell the whole story.

GoHighLevel’s Prospecting Tool used to give you a binary result — either a website was “found” or it wasn’t. No explanation. No details. And for agencies trying to pitch services or prove value in a cold outreach, that lack of context often created more confusion than clarity.

You’d show a client a “not found” report, and they’d come back with, “But we do have a website…” Suddenly, you’re explaining the limitations of detection tools instead of offering solutions. Awkward. Worse — it made the agency look like they didn’t know what they were doing.

But now that’s changed.

This update completely revamps the website detection report logic in GHL. Instead of vague results, you’ll get categorized statuses that break down exactly what’s going on — so you can speak confidently, sell smarter, and turn cold audits into warm conversations.

Instead of the old “found or not found” message, the Prospecting Tool now returns detailed categories that tell you exactly what’s going on behind the scenes. This gives your reports — and your client conversations — a serious upgrade.

Here are the new detection categories now showing in the website detection report:

• No Website Found
  This means the business doesn’t have a site listed anywhere that matters — not on their Google Business Profile, local directories, or major data sources. It’s a strong signal they either never had one or it’s completely missing from their online presence.
• Website Found but Not Reachable
  A site was detected, but it’s down or broken. Think expired domains, DNS issues, dead links, or server timeouts. This was often the hidden culprit behind the “not found” confusion — now it’s called out directly.
• Still Fetching Data
  Detection is still running. This happens when fallback sources like GBP or Local Listings are being checked. GHL now uses multiple fallback sources to improve accuracy, even if the main method fails.

These categories now show up in customer-facing Web Reports and PDF exports, with clear language your clients can understand. And that transparency builds trust — fast.

Instead of wondering why something’s missing, you can tell clients exactly what the issue is — and better yet, how you can help fix it.

What’s changed from binary to granular insight in the website detection report is more than just a minor tweak — it’s a full mindset shift for prospecting.

Before this update, the Prospecting Tool gave you two options: a website was either found or it wasn’t. End of story. That binary approach left out all the gray areas — and those gray areas were often where the real sales opportunities lived.

Now, GoHighLevel introduces a new layer of intelligence with categorized detection. Instead of lumping everything under “not found,” the system identifies whether a site is missing, unreachable, or still in progress. That means fewer false negatives, fewer awkward explanations, and more precise reports.

The real win? Fallback detection.

When the primary scan doesn’t return results, GHL now pulls from alternate sources like Google Business Profile and Local Listings to see if a site exists elsewhere. It’s a built-in safety net that drastically improves accuracy — and it works automatically.

These changes turn vague audit results into real, actionable data. You’re no longer guessing or apologizing. You’re educating, advising, and leading the conversation.

When your audit reports are vague, clients question the tool. When your audit reports are clear, clients trust you.

This update gives agencies that clarity. Instead of scrambling to explain why a site wasn’t found, you now have a structured, credible explanation baked right into the report. Whether it’s “No Website Found” or “Website Found but Not Reachable,” the messaging makes sense — and it sets the stage for a natural upsell.

Let’s say a prospect sees “No Website Found.” You’re not just pointing out a gap — you’re creating an opening to pitch a website build. If the result is “Website Found but Not Reachable,” it’s the perfect lead-in to offer technical help, hosting services, or a redesign package.

More importantly, this builds trust.

Your agency no longer looks like it’s fumbling tech. Instead, you’re showing up with insight, clarity, and solutions. You’re diagnosing problems with precision and offering the right remedy — without guessing.

This update doesn’t just improve your reports. It improves your positioning. It turns every audit into a smart, consultative sales conversation — and that’s where deals get closed.

• How to use it — applying the update in real audits — is all about knowing where to look, what to say, and how to use the new categories to move a conversation forward.

• Go to the Upper left-hand sidebar, Click the Sub-Account name to Find the Option to “Switch to Agency Settings”

1.1 Switch to Agency Settings

Head into your GoHighLevel account, open the Prospecting Tool, and run an audit on a local business or lead. Nothing changes in how you trigger the scan.

2.1 Click Prospecting tools

2.2 View Report

• Click any prospect and View the Report

• When the report finishes, scroll to the website section. You’ll now see one of the following:

3.1 Click Website Performance

No Website Found
“Looks like your business isn’t showing any website presence across Google or major listings. That means your customers probably can’t find you — and your competitors love that.”

Website Found but Not Reachable
“There is a site on record, but it’s currently offline or inaccessible. This could be a technical issue, an expired domain, or something else worth fixing ASAP.”

Still Fetching Data
“Our scan is still processing through multiple data sources — this sometimes takes a few extra minutes depending on the listing platforms.”

With these steps, you’re not just sending reports — you’re creating sales conversations that convert.

Quick Tips – Make Your Reports Work Harder

Quick tips to make your reports work harder can help you squeeze more results out of every single prospecting audit.

This update isn’t just a reporting improvement — it’s a selling tool. Here’s how to use the new categorized website detection results to make your outreach more effective and your sales process smoother:

1. Customize the Language in Your Audit PDFs
Add your own copy to the exported PDF reports. Reinforce the detection results with client-facing language like:
“No site found? No problem. Our team builds high-converting websites from scratch.”

2. Use Smart Call-to-Actions
Don’t just tell them what’s wrong — show them what to do next. Drop a “Book a Free Website Review” link directly in your reports when a domain is unreachable or missing.

3. Tag Leads Based on Detection Status
Use workflows to automatically apply tags like No Website or Unreachable Site. Then create follow-up email or SMS sequences tailored to each.

4. Create a Fast-Track Pipeline
Add hot leads with no website into a dedicated sales pipeline. These are prime prospects for web design, branding, or starter marketing packages.

5. Re-Audit Old Leads
Run the new report logic on older leads. You might surface website issues that were previously hidden — turning cold leads warm again with a better reason to follow up.

These tips take the updated detection logic and turn it into real-world conversion tools — making your GHL setup more proactive and profit-driven.

The new categorized website detection report takes the guesswork out of prospecting. Instead of vague “found or not found” outputs, you now get insight that’s accurate, actionable, and customer-ready. You can finally explain what’s really going on — whether a business has no site, a broken one, or if data is still loading.

That alone upgrades your position from “just another agency” to a trusted advisor who brings clarity and next steps.

And let’s not forget the bottom line: this helps you close more deals.

• “No Website Found” = perfect web design opportunity.
• “Website Not Reachable” = time for a technical audit or rebuild.
• “Still Fetching” = reason to follow up and stay top-of-mind.

In a world where first impressions matter, this level of transparency turns a simple scan into a high-converting conversation starter.

So if you haven’t already — start using this. Re-run past reports. Tailor your follow-ups. Build faster trust. And turn smarter detection into real revenue.