Unlock Marketing Magic: Automate Coupons with New GHL Triggers  

GoHighLevel’s new coupon triggers are designed to give you unprecedented control over your promotional strategies. By seamlessly integrating into your existing workflows, these triggers allow you to react in real-time to customer behavior, turning every coupon interaction into an opportunity. Let’s break down each of these powerful new tools and how they can supercharge your marketing automation.

A. Coupon Code Applied

This trigger is a game-changer for capturing leads before they even complete a purchase. It fires the moment a customer inputs a coupon code at checkout, even if they decide not to finalize the transaction.

• What it Does: Initiates a workflow when a coupon code is entered at checkout, regardless of purchase completion.
• Why it Matters: Allows for immediate, targeted follow-ups to nudge hesitant buyers or offer additional incentives.
• Example Use Case: Imagine a customer applies a “15% Off” coupon but abandons their cart. You can automatically send a follow-up email within minutes, offering a limited-time bonus if they complete their order within the next 24 hours. This proactive approach can significantly reduce cart abandonment rates.

B. Coupon Code Redeemed

This trigger is your go-to for celebrating successful conversions and segmenting your most valuable customers. It activates specifically when a coupon is successfully used in a completed transaction.

• What it Does: Triggers a workflow when a coupon is successfully applied and the transaction is finalized.
• Why it Matters: Enables post-purchase automation, allowing you to reward loyal customers, notify sales teams, or initiate VIP sequences.
• Example Use Case: When a “VIP Exclusive” coupon is redeemed, you can automatically notify your sales team to follow up with a personalized thank-you call or add a specific tag to that customer’s profile for future high-value marketing campaigns. This builds stronger customer relationships and identifies your most engaged buyers.

C. Coupon Redemption Limit Reached

No more guessing games or accidental overselling! This trigger provides crucial real-time notifications, so you know exactly when a popular coupon has reached its maximum allowed number of uses.

• What it Does: Activates when a coupon has been used the maximum number of times it was configured for.
• Why it Matters: Prevents unintended over-redemption, helps manage inventory, and ensures you can proactively manage your promotions.
• Example Use Case: If you’re running a flash sale with a “Limited to 50 Redemptions” coupon, this trigger can automatically deactivate that coupon the moment the 50th use occurs. Simultaneously, it can notify your marketing team to either launch a replacement offer or remove the promotion from your website, avoiding customer disappointment.

D. Coupon Code Expired

Don’t let valuable coupon opportunities vanish into thin air! This trigger helps you create urgency and re-engage customers before their chance to save runs out. It fires when a coupon code reaches its set expiration date and becomes inactive.

• What it Does: Triggers a workflow when a coupon’s expiration date passes.
• Why it Matters: Ideal for last-minute reminders, re-engagement campaigns, and ensuring your team is aware of inactive offers.
• Example Use Case: You can set up an automation to send a friendly reminder email to customers 24 hours before their coupon is set to expire, creating a sense of urgency and encouraging them to complete their purchase. Alternatively, you can inform your internal team so they can prepare to launch a new, fresh offer.

This section will walk you through the precise steps to locate and implement the powerful new Coupon Triggers within your GoHighLevel Workflows. By following this guide, you’ll learn how to set up automated actions based on coupon applications, redemptions, limits reached, and expirations, allowing you to fine-tune your marketing strategies with unprecedented control. Get ready to transform your coupon management from a manual chore into a seamless, automated powerhouse!

First things first, you’ll need to head over to the Workflows area within your GoHighLevel account.

• From your GoHighLevel dashboard, look for the “Automation” option in the left-hand navigation menu.

Once you’re in the Automation section, you’ll find the gateway to all your automated sequences.

• Click on “Workflows” to open your list of existing workflows.

Now, you have the choice to either build a new automation from scratch or integrate coupon triggers into an existing workflow. For this guide, we’ll assume you’re creating a new one.

• Click the “Create New Workflow” button.

• You’ll then be presented with options to start from scratch or use a relevant template. For maximum customization and to learn the ropes, select “Start from Scratch.”

With your new workflow canvas open, it’s time to introduce the magic of coupon automation.

• On the workflow canvas, click the “Add New Trigger” button (represented by a large plus icon).

A pop-up will appear, allowing you to choose the specific trigger that initiates your workflow.

• In the search bar provided, type “Coupon” to quickly filter the available triggers.

You will see the four new coupon options:

• Coupon Code Applied
• Coupon Code Redeemed
• Coupon Redemption Limit Reached
• Coupon Code Expired

• Select the specific coupon trigger that best fits the automation you want to create (e.g., “Coupon Code Applied”).

This is where you gain granular control over your automation. Once you select a coupon trigger, a configuration panel will appear, allowing you to define the exact conditions under which it fires.

• Understanding the Filters: GoHighLevel provides a robust set of filters to fine-tune your trigger. These include:
• Coupon Code: Specify a particular coupon code to trigger the action.

• Coupon Type: Choose between “Percentage” or “Fixed Amount” coupons.

• Order Value: Set minimum or maximum order values for the coupon to be relevant.

• Coupon Value: Define the specific value of the coupon (e.g., “$10 off,” “20% off”).

• Source: Filter by the source of the coupon (e.g., specific funnel, website).

• Product in Order: Trigger the workflow only if specific products are included in the order.

• Product Type: Differentiate between “One-Time” and “Subscription” products.

• Once you’ve set your filters, click “Save Trigger” to confirm your settings.

With your coupon trigger now set, you can proceed to add the subsequent actions that will fire automatically. This is where you define what happens when the coupon trigger is met.

• Click the “plus” icon (+) directly below your newly added trigger to add an action.

• Choose from a wide array of GoHighLevel actions such as “Send SMS,” “Send Email,” “Add Tag,” “Assign User,” “Create Opportunity,” and many more, to build your desired automation sequence.

By meticulously following these steps, you can successfully integrate GoHighLevel’s new coupon triggers into your workflows, creating dynamic and highly effective automation sequences that boost your marketing efforts and drive real results for your business.

Now that you know how to set up these powerful coupon triggers, let’s explore some real-world scenarios where they can revolutionize your marketing. These examples go beyond the obvious, helping you envision the true potential of automating coupons for your business.

A. Enhancing Customer Onboarding and Retention

• Automated Welcome Sequences for New Coupon Users: When a new lead uses a first-time discount, immediately add them to a “New Customer Onboarding” workflow. Send them a personalized welcome email, an SMS with useful tips, or even a link to an exclusive community. This makes new customers feel valued from day one.
• Triggering Re-engagement Campaigns for Inactive Coupon Holders: If a “Coupon Code Applied” trigger fires but the “Coupon Code Redeemed” trigger doesn’t follow within a set period, you know you have an interested but un-converted lead. Automatically enroll them in a re-engagement workflow with a slightly different offer or a personalized message to overcome their objections.

B. Optimizing Sales and Upsell Opportunities

• Creating Urgency with Expiring Coupon Reminders: As mentioned, the “Coupon Code Expired” trigger is perfect for last-minute reminders. But you can also set up a pre-expiration trigger (e.g., 48 hours before expiration) to send a “Don’t Miss Out!” email, linking directly back to their cart. This little nudge can significantly boost conversions.
• Segmenting Customers Who Use High-Value Coupons for Exclusive Offers: When a “high-discount” or “VIP” coupon is redeemed, automatically tag that customer. This tag can then trigger another workflow that adds them to a “VIP Offers” list, ensuring they receive exclusive deals and early access to new products, fostering loyalty and encouraging repeat purchases.
• Automating Upsell/Cross-sell Pitches: If a coupon is redeemed for a specific product, you can immediately send an email offering complementary products or an upsell to a higher-tier version of what they just bought. The timing is perfect because they’re already in a buying mindset.

C. Streamlining Operations and Inventory Management

• Automating Stock Alerts for High-Demand Coupons: For physical products, if a “Coupon Redemption Limit Reached” trigger fires for a coupon tied to a specific product, you can instantly notify your inventory team or an e-commerce platform integration. This helps prevent overselling and allows for timely restocking.
• Managing Coupon Availability Based on Redemption Limits: This trigger is crucial for limited-time offers. Beyond deactivating the coupon, you can use it to update your website banner or social media posts to reflect that the offer is no longer available, preventing customer frustration and support inquiries.

GoHighLevel is constantly innovating, and the current coupon triggers are just the beginning of a more robust coupon management system. We’re excited to see what’s on the horizon, with the promise of even more dynamic capabilities.

The next major step, as hinted in the changelog, is the Workflow Action > Generate Single Use Coupons. Imagine being able to automatically create unique, single-use coupon codes directly within a workflow! This will open up a whole new world of personalized, secure, and highly effective promotional strategies, from unique welcome offers to exclusive win-back campaigns. This commitment to continuous improvement ensures that GoHighLevel remains at the forefront of marketing automation.

The introduction of Coupon Triggers in GoHighLevel Workflows is more than just a new feature; it’s a strategic enhancement that empowers businesses to operate with greater efficiency, deliver hyper-personalized experiences, and ultimately, drive more sales. From recapturing abandoned carts to nurturing VIP clients and managing your promotions flawlessly, these triggers are the key to a more intelligent, automated marketing machine.

Don’t let these powerful tools sit idle. Dive into your GoHighLevel account today and start experimenting with these new triggers. Build automations that work harder for you, allowing you to focus on what you do best: growing your business.

Ready to revolutionize your coupon strategies? Dive into GoHighLevel’s Workflows today and start building smarter, more effective automations!

How do you plan to use these new coupon triggers to elevate your marketing campaigns? Share your ideas in the comments below!