Facebook Review Replies in GHL: AI Suggest + Auto-Respond

Facebook review replies are now built into Reviews AI inside GoHighLevel. That means you can reply to Facebook reviews from the same Reviews page where you already handle Google reviews, instead of treating Facebook like a separate chore.

You’ve got two ways to do it. Suggestive Mode gives you an AI draft that you can review, edit, and send manually. Auto Response Mode uses a Reviews AI Agent to reply automatically when a review matches your rules.

The best part for agencies is control. You can choose which Facebook pages are included, so you can roll this out client by client, or location by location, without turning on automation everywhere at once.

Facebook review replies now work in Suggestive Mode, which is the safest way to move fast without giving up control. You click AI Reply on a Facebook review, and GoHighLevel drafts a response right on the Reviews page.

Then you do the quick human check. Read it, edit a line if it needs a softer tone or a personal detail, and send it. This keeps replies consistent across staff, even when three different people are “helping” with reviews.

This is ideal for agencies and multi-location teams who want faster responses, but still want the final say on what gets posted under the brand’s name.

Facebook review replies can now run on autopilot using Reviews AI Agents. If you’ve already used auto responses for Google reviews, this will feel familiar. The difference is that Facebook is now part of the same automation system.

Here’s how it works. You create an AI Agent in Reputation settings, choose your rules like rating, tone, language, and review source, then save it. After that, GoHighLevel will automatically reply to Facebook reviews that match what you set.

This is the big win for agencies and multi-location brands. You can improve response coverage without adding more manual work, while still keeping replies consistent with the tone and language you choose.

Facebook review replies are not an all-or-nothing switch anymore. When you create or edit a Reviews AI Agent, you can choose which Facebook pages the agent should reply to, so automation only runs where you want it.

You can set the review source to All sources, All Google pages, All Facebook pages, or pick specific Facebook pages. This is huge if you manage multiple client pages, or a brand with many locations since each page can have a different rollout plan.

In plain terms, you get control and safety. Start with one location, confirm the replies match the brand voice, then expand to more pages when you are confident.

Facebook review replies support the same Reviews AI Agent rule setup you already know, which means you do not have to learn a new system just because the reviews are coming from Facebook.

You can control when the agent replies using review type or rating conditions, then lock in the style using tone selection and language preference. This is how you keep replies consistent across a team, even when different people manage different locations.

You can also control the source practically. Pick All sources, only Google, only Facebook, or choose specific Facebook pages. That page-level control is what makes this usable for agencies since you can automate the right pages and keep others on manual review until you are ready.

Facebook review replies are not just “nice to have.” They directly affect trust. When a review sits there with no response, it looks like nobody is paying attention, even if the business is doing great work.

This update helps you respond faster and more consistently. Suggestive Mode speeds up writing without taking away control. Auto Response Mode improves coverage, so more reviews get answered, even when your team is busy or spread thin.

For agencies and multi-location brands, the page-level control is the real win. You can start automation on the pages that are safe and predictable, then expand once you see the replies are solid. That means less risk, better results, and fewer missed reviews.

Facebook review replies let you respond to Facebook reviews inside GoHighLevel Reputation. You can use Suggestive mode to draft replies and send them manually, or use Auto Responses to let a Reviews AI Agent reply for you based on your rules and selected Facebook pages.

Here are the steps to use Facebook review replies in GoHighLevel.

• Access the Reputation Settings area.
• Choose the Reviews AI mode you want to use.
• Start creating a Reviews AI Agent.
• Select a template (or start from scratch).
• Configure the AI Agent details and save.

To start make sure you are logged in to your GoHighLevel sub-account.

• The Main Menu on the left side of your screen has all the core areas you work in when using GoHighLevel.

1.1 Click Reputation in the left menu.

• This opens the Reputation section.

1.2 Click Settings in the top Reputation menu.

• This opens the Reputation settings area where Reviews AI lives.

1.3 Click Reviews AI in the left Settings menu.

• This opens the Reviews AI page where you can manage modes and agents.

• This is where you decide if Facebook review replies are manual, automated, or turned off.

2.1 In the Reviews AI section, select Auto Responses if you want the system to send replies automatically.

• This enables automated replies using AI Agents.

2.2 Select Suggestive if you want AI drafts that your team reviews and sends.

• This keeps you in control of every reply.

2.3 Confirm the mode you selected is highlighted.

• This prevents replies from running in the wrong mode.

• This is where you create the agent that handles Facebook review replies when Auto Responses is enabled.

3.1 Scroll to the Reviews AI Agents section.

• This is where you see your existing agents.

3.2 Click Create Agent button.

• This opens the template selection screen.

• This is where you choose how the agent will be built.

4.1 Review the template options.

• Templates help you start faster with a preset reply style.

4.2 Select Start from scratch if you want to write your own prompt.

• This gives you full control over the agent’s instructions.

4.3 Click Proceed button.

• This opens the AI Agent setup window.

• This is where you set the agent name, instructions, tone, and language.

5.1 Enter the Agent Name.

• Use a name that includes the client or location so it is easy to manage later.

5.2 Enter the Agent Instructions.

• Keep it simple and clear so replies stay consistent.

5.3 Select the tone of the Agent.

• You can select a maximum of 2 tones, so pick what fits the brand.

5.4 Select the language of the Agent.

• This helps replies match the audience language.

5.5 Click Save button.

• Your agent is now created and ready to use for Facebook review replies.

Facebook review replies work best when you start simple, then expand. For most clients, begin with Suggestive mode for a few days so you can see the tone and wording your team likes. Once you are happy with the quality, switch to Auto Responses for the easy wins.

If you are turning on Auto Responses, do not start with all reviews. Start with 4 and 5 star reviews first. Those replies are usually predictable, and it lowers the chance of the agent responding to a messy complaint that should be handled by a real person.

For agencies, keep your agents organized. Use clear agent names per client or location, pick one or two tones that match the brand, and do a quick weekly check on live replies. It takes a few minutes and keeps quality high.

Facebook review replies change the day-to-day for agencies because Facebook is no longer the forgotten review channel. When replies live in the same GoHighLevel Reputation flow, your team can stay consistent across Google and Facebook without extra tools or extra logins.

It also tightens up quality control. Suggestive mode helps junior staff move fast, but still keeps a human in the loop. Auto Responses help you cover more reviews, but you can limit risk by starting with only high ratings and expanding once the replies look right.

For multi-location clients, this is where it gets practical. You can standardize tone and language, then apply it across pages as you roll out. That means fewer missed reviews, fewer brand voice mistakes, and a cleaner reputation report you can show clients each month.

Facebook review replies in GoHighLevel make it easier to stay on top of Facebook reviews without adding extra tools or extra steps. You can handle replies in the same Reputation flow you already use, which makes your response process faster and more consistent.

If you want to stay in control, start with Suggestive mode and have your team review every reply before it goes out. If you want better coverage, set up Auto Responses with an AI Agent and begin with simple rules like only 4 and 5 star reviews. Once the replies look solid, you can expand from there.

Have you tried Facebook review replies yet? If you have, tell me which mode you are using and what you changed in the agent instructions to match the brand voice.