GHL’s Marketing Audit Report Improvements That Boost Sales Credibility 

If you rely on marketing audit reports to get your foot in the door, you’ll want to pay attention. GoHighLevel just rolled out six behind-the-scenes upgrades that make these reports more powerful, accurate, and client-ready than ever.

No more false negatives. The system now does a deeper check across a wider set of widget types. If a site has live chat, it’ll be spotted.

Tools like Google Tag Manager, Google Ads Pixel, and Analytics are now picked up more reliably. This helps you spot real tech gaps — and suggest the right services.

Heatmaps now pull the correct category directly from the prospect’s Google Business Profile. That means results actually align with how they show up in search.

A business with 3 five-star reviews won’t score a perfect 100 anymore. The system now accounts for review volume, making scores more realistic.

If you’re on a Premium Prospecting plan, your reports now clearly show it — no more missing badges or confusion.

No more timeouts or stuck exports, even for long, Premium-level reports. Backend optimization now ensures smooth downloads.

Each of these updates might seem small — but together, they create a much more accurate, polished, and client-trust-building experience.

These aren’t just technical tweaks. Each upgrade solves a frustrating issue that agencies have battled during sales calls and client pitches.

Before: You’d tell a client they’re missing a live chat tool, only for them to say, “It’s right there.”

Now: Detection checks have expanded across code bases and widget formats. If it’s live, it shows up — saving you from looking uninformed.

Before: You’d assume a prospect didn’t have tracking set up and pitch a fix — only to find they had GTM and GA4 installed.

Now: The marketing audit report accurately detects key ad tools, so you’re not flying blind.

Before: Prospects were confused when your report showed keywords unrelated to their business category.

Now: Category alignment is pulled straight from Google Business Profile, keeping SEO results tightly focused.

Before: A few perfect reviews could push the score to 100%, giving a false sense of credibility.

Now: Review quantity counts. It paints a truer picture of online reputation, giving you space to guide clients on how to grow it.

Before: Premium users didn’t always see “Premium” on their reports, even though they were paying for it.

Now: Premium tags are consistent across the board — and there’s even an internal badge to clarify.

Before: Larger reports would freeze or fail to download, especially during live demos.

Now: Faster, more stable exports with proper error handling reduce the risk of embarrassment or lost momentum especially when presenting a comprehensive marketing audit report to a client.

In short, these fixes patch the credibility holes — so you don’t have to spend time explaining what went wrong.

If you sell marketing services, you know this: trust is everything. And nothing builds (or breaks) trust faster than data.

That’s why this update matters. These marketing audit report improvements aren’t just backend tech upgrades — they’re frontline credibility tools.

Imagine showing a prospect they’re missing a chat widget… and being 100% confident it’s true. Or using their actual GBP category to explain their SEO performance. Or calling out their weak review volume — not just star rating — and tying that to lost leads.

These changes give you sharper proof, tighter narratives, and better angles to upsell.

Even better? When the audit exports cleanly and clearly shows your Premium plan, it reinforces your agency’s professionalism. No tech hiccups. No vague results. Just sharp, credible data that shows where they’re falling short — and how you can help.

That’s the difference between a “maybe” and a signed deal.

Ready to put these upgrades to work? Here’s exactly how to find, run, and use the Prospecting Audit Report inside GoHighLevel.

To begin, make sure you are in the Agency View of GoHighLevel.

The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1  Click on the Prospecting Menu Item.

• Access the Prospecting section of GoHighLevel
  • You’ll now be in the Prospecting section of GHL, where you can see a list of prospect accounts.

1.2 To add a new prospect, click on the ‘Add Prospect’ button.

• A new window will appear, asking you to enter the business details of your new prospect.
• Fill in the required information, such as the business name, address, and website.

1.3 If you want to view a marketing audit report for an existing prospect, find them in the list and click on their name.

Once you’ve selected a prospect, you can view their detailed marketing audit report.

2.1 Click on the ‘Show Report’ button.

• This will generate and display a comprehensive marketing audit report for the business you selected.

A raw marketing audit report is just data. But positioned the right way, it becomes a persuasive sales conversation.

Here’s how to make your next audit call hit harder:

Don’t start by explaining their score. Start by showing what’s missing — like a chat widget, Google Ads pixel, or enough reviews. These are pain points, not stats.

“If your top 3 competitors all have live chat and you don’t… guess where those leads are going?” Use simple comparisons to create fear of missing out.

Missing Google Tag Manager? Offer tracking setup. Weak SEO heatmap? Pitch a content revamp. Low review volume? Propose a reputation campaign. The marketing audit report becomes a menu of services.

If you’re a Premium subscriber, explain the extra insight and detail they’re seeing. “This isn’t a generic scan — we use an advanced audit tool built for agencies.”

End every audit review by asking: “Do you want help fixing these issues — or would you rather try to patch them yourself?” The data makes your value obvious.

Remember: the goal of the audit isn’t just to show what’s wrong — it’s to prove you’re the one to fix it.

These marketing audit report upgrades aren’t just one-off fixes — they’re part of a bigger play.

GoHighLevel is clearly investing in the Prospecting Audit Report as a core sales tool for agencies. And based on what’s already been teased, there’s more coming:

Soon, the report will flag what platform a site is built on — including builders like Wix, Squarespace, or Shopify. That means new ways to position hosting migrations or custom builds.

Reports will soon be shareable in 13+ languages. If you serve international clients or multilingual communities, this is massive.

You’ll soon be able to adjust default heatmap keywords, search radius, and more. Finally — localized, tailored SEO audits that reflect the client’s real market.

These aren’t just cosmetic changes. They’re signals.

Signals that GHL is backing agencies with real sales firepower. Signals that if you build your prospecting process around these tools, the platform will keep getting stronger under your feet.

If you haven’t made marketing audit report a key part of your client acquisition… now’s the time.

The Prospecting Audit Report just got a serious upgrade. And if you’re an agency that leads with value — or wants to — this is your cue to double down.

You’re no longer walking into sales calls with half-baked data or glitchy exports. Now, you’ve got:

• Clear detection of chat tools and ad tech
• Accurate SEO targeting tied to real GBP categories
• Realistic review scoring that earns trust
• Clean PDF exports that don’t fail mid-pitch
• A visible “Premium” label that reinforces your agency’s value

This isn’t fluff — it’s fuel. Data that sells for you. Gaps that drive service offers. Reports that speak louder than any cold pitch ever could.

So don’t sit on it.

Run a new marketing audit report today. Show a prospect where they’re falling short — and how your agency is the one to fix it.