GHL Membership Renewal Automation for Expired Members

Don’t lose touch with past course members. With membership renewal automation in GHL, you can send emails that help them renew their plans. This video shows you how to set it up, one step at a time.

Inside this video, you’ll learn how to:

• Create a new workflow in your GHL account.
• Set a trigger when a member loses course access.
• Send an email with a link to renew.
• Add a wait step that sends the next email after a click.

When a member loses access to your course, you don’t want to lose touch with them. They may still want to learn from you. With membership renewal automation in GHL, you can send them an email with a link to renew. You won’t need to track each member or send each email by hand.

Here’s how the process works.

• Access Removed Trigger. GHL starts the workflow when a member loses access to the course offer you choose.
• Renewal Email. The member gets an email with a link to renew their plan.
• Wait Step. GHL waits for the member to click a link in the first email.
• Follow-Up Email. Once they click, GHL sends a second email to help them renew.

There’s one thing you need to know about the wait step. It won’t send the next email after a set time. The member must click the first email link to move on. If they don’t click, they stay at that step.

Before you build this workflow, make sure you have these items ready.

• An Online Course. You need a course with a paid plan that can expire.
• A Renewal Page. You need a page where past members can sign up again.
• The Right Course Offer. Pick the offer you want GHL to track.
• A Valid Reason for Access Loss. Check that the member’s plan has expired, since access can end for other reasons.

Once these are in place, you can use GHL to reach past members and give them a clear way to join again.

When a member’s plan ends, it doesn’t mean they want to leave for good. Some may forget to renew. Others may need a quick reminder. With membership renewal automation in GHL, you can reach out when their course access ends. This helps you stay in touch without the need to send each email by hand.

Here’s how this can help your business.

• Save Time. You don’t have to track past members or send each email on your own.
• Stay in Touch. You can remind past members that they can still join your course.
• Make It Easy to Renew. A direct checkout link helps members sign up with less effort.
• Send Timely Emails. GHL sends the first email when the set trigger runs.
• Help Your Clients. If you run an agency, you can set this up for clients who sell courses or paid plans.

One thing to keep in mind is how your emails work. The first email goes out when GHL removes access to the chosen offer. The next email only sends when the member clicks a link in the first one. If they don’t click, they won’t get that second email through this setup.

You don’t need to chase every past member. You just need to make it easy for them to come back. With membership renewal automation, you can cut down on manual work, keep your follow-ups on track, and give past members a clear way to renew.

You can set up membership renewal automation in the Automations area of your GoHighLevel account. First, you’ll create a workflow that starts when a member loses course access. Then, you’ll add an email with a link to renew. You’ll also set up a wait step that checks for a click before GHL sends the next email.

Before you start, make sure your course offer and renewal page are ready. You should also check that the member’s plan has expired, as course access can end for other reasons. Here are the steps to set up your renewal workflow in GHL.

• Access the Workflow Builder from the Automation Section.
• Rename Your Workflow and Add the Offer Access Removed Trigger.
• Rename the Offer Access Removed Trigger and Add a Filter.
• Select the Offer Filter and Save the Trigger.
• Add the Send Email Action Element.
• Set the Sender Name and Email Address.
• Add the Re-subscribe Email Subject Line and Body.
• Add the Wait Action Element.
• Rename the Wait Action Element and Set the Wait Type.
• Add the Second Send Email Action Element.
• Set the Sender Name and Email Address.
• Add the Reminder Email Subject Line and Body.
• Set the Contact Timezone in Workflow Settings.
• Publish and Save Your Workflow.

To start, make sure you are logged in to your GoHighLevel sub-account. Make sure you’ve created an offer for your online course and a renewal checkout page from a funnel.

• Create your Membership Renewal Automation workflow using the Workflow Builder in the Automation section.

1.1 Click Automation.

• You will be taken to the Workflows tab by default.

1.2 Click Workflows.

• You will see a list of workflows, along with options such as Create Folder, Build Using AI, and + Create Workflow.

1.3 Click + Create Workflow.

• A dropdown menu will appear with several options, including + Start from Scratch.

1.4 Click + Start from Scratch.

• You will be taken to the Workflow Builder.

• Rename your workflow, then set the Offer Access Removed trigger.

2.1 Rename your Membership Renewal Automation workflow.

• Click the Pencil icon at the top of the Workflow Builder and enter a new name for your Membership Renewal Automation workflow.

2.2 Click Add New Trigger.

• The trigger library will appear, where you can search for and select a trigger.

2.3 Search for and select Offer Access Removed.

• You will be taken to the Offer Access Removed trigger settings.

• Give the Offer Access Granted trigger a clear name, then add a filter.

3.1 Rename the Offer Access Removed trigger.

• This makes it easier to identify on the workflow canvas.

3.2 Click Add Filters.

• A drop-down filter will appear below the Add Filters button.

• Choose Offer as the filter, then select your created online course offer before saving the trigger.

4.1 Select Offer from the first drop-down filter set.

• Another drop-down filter will appear below the first filter.

4.2 Choose your created online course offer.

• The chosen offer should appear in the second drop-down filter.

4.3 Click Save Trigger.

• The trigger will now appear on the Membership Renewal Automation workflow canvas.

• Click Add New Element, then search for and select the Send Email action element.

5.1 Click Add New Element.

• The action library will appear on the right side of the canvas.

5.2 Search for and select Send Email.

• You will be taken to the Send Email settings.

• Set the sender details and subject line for this Membership Renewal Automation workflow email.

6.1 Rename the Send Email action element.

• Use a clear and simple name.

6.2 Enter the sender name.

• You can also use a custom value for the sender name.

6.3 Enter the sender email address.

• You can also use a custom value for the sender email address.

• Enter the subject line and content for your re-subscribe email.

7.1 Enter the re-subscribe email subject line.

• Keep the subject short and clear.

7.2 Enter the re-subscribe email body.

• Keep the message clear, polite, and helpful.
• Make sure to link the re-subscribe checkout page/funnel in the email body.

7.3 Click Save Action.

• The Send Email action element will now appear on the Membership Renewal Automation workflow canvas.

• Click the Add New Element button, then search for and select the Wait action element.

8.1 Click Add New Element.

• The action library will appear on the right side of the canvas.

8.2 Search for and select the Wait action element.

• You will be taken to the Wait settings.

• Rename the action element and choose Until the contact takes a specific action.

9.1 Rename the Wait action element.

• This makes the Membership Renewal Automation workflow easier to read on the workflow canvas.

9.2 Select the Until the contact takes a specific action option.

• You will see two input radio button options where you can set what action to wait for.

9.3 Choose the Email event.

9.4 Pick the email step to wait for

9.5 Choose the Clicked email event

• You can choose more than one email event depending on your goal.

9.6 Click Save Action.

• The Send Email action element will now appear on the Membership Renewal Automation workflow canvas.

• Click Add New Element, then search for and select the Send Email action element.

10.1 Click Add New Element.

• The action library will appear on the right side of the canvas.

10.2 Search for and select Send Email.

• You will be taken to the Send Email settings.

• Set the sender details and subject line for this Membership Renewal Automation workflow email.

11.1 Rename the Send Email action element.

• Use a clear and simple name.

11.2 Enter the sender name.

• You can also use a custom value for the sender name.

11.3 Enter the sender email address.

• You can also use a custom value for the sender email address.

• Enter the subject line and content for the reminder email.

12.1 Enter the reminder email subject line.

• Keep the subject short and clear.

12.2 Enter the reminder email body.

• Keep the message clear, polite, and helpful.
• Make sure to link your re-subscribe checkout page/funnel in the email body.

12.3 Click Save Action.

• The Send Email action element will now appear on the Membership Renewal Automation workflow canvas.

• Click the Settings tab at the top of the Membership Renewal Automation workflow canvas, then set the Contact Timezone in the Communication section before returning to the workflow builder.

13.1 Click the Settings tab.

• You will be taken to the workflow settings section.

13.2 Toggle on Allow re-entry and Allow multiple opportunities.

13.3 Set the Contact Timezone.

• This helps the workflow send messages based on the contact’s local timezone.

13.4 Click the Builder tab.

• You will return to the Membership Renewal Automation workflow canvas.

• Turn on Publish and save your Membership Renewal Automation workflow.

14.1 Turn on the Publish toggle.

• The toggle will turn blue to show that it is active.

14.2 Click Save.

• The red dot on the Save button will disappear, confirming that your workflow has been saved.

Your renewal emails don’t need to be long or complex. Most past members just need a quick note and a clear way to join again. With membership renewal automation in GHL, you can send these emails with less work and keep your message clear.

Here are a few tips to help you get the most from your workflow.

• Keep It Short. Let members know their course access has ended. Then, tell them how to renew.
• Use a Direct Link. Add a link to the right checkout page so members can renew with ease.
• Check Your Trigger. Course access can end for more than one reason. Make sure you only send renewal emails to members whose plans have expired.
• Check the Wait Step. GHL sends the next email only when a member clicks the first one. If they don’t click, the next email won’t send through this path.
• Test Your Workflow. Check each email, link, and step before you turn it on. This helps you spot issues early.

Keep your tone warm and clear. Some members may have left due to cost, lack of time, or a change in plans. You don’t need to push them to come back. A short note with a link to renew is a good place to start.

The goal is to help past members return when they’re ready. With a clear message and a well-tested workflow, you can save time and make it easy for them to join again.

When a member’s plan ends, you don’t want to spend time chasing them with emails. With membership renewal automation in GHL, you can send a message as soon as they lose course access. This helps you stay in touch and gives past members a simple way to join again.

Here’s how this can help your business.

• Save Time. You won’t need to send each renewal email by hand. GHL sends the first email for you.
• Make It Easy to Return. Past members get a direct link to renew their plan.
• Focus on Your Work. You can spend more time on your course, your clients, and your current members.
• Help Your Clients. If you run an agency, you can set up this workflow for clients who sell courses or paid plans.
• Reach Past Members. A quick reminder may help those who still want to join but forgot to renew.

Keep in mind that this workflow won’t renew a plan on its own. It sends an email with a link so members can choose to sign up again. The next email will only send if they click a link in the first one.

You don’t need a long list of steps to keep in touch with past members. A short email and a clear link can help them find their way back. With membership renewal automation, you can cut down on manual work and give past members a simple way to return.

Before you turn on your workflow, it’s good to know what to expect. Membership renewal automation in GHL is easy to set up, but a few small details can affect how it works. Here are some common questions to help you get it right.

Just because a member’s plan ends doesn’t mean they’re gone for good. They may still want to join your course. With membership renewal automation in GHL, you can reach out with a short email and a clear link to renew. You won’t have to send each message by hand.

The key is to keep your workflow simple. Check that your emails go to the right members and that your renewal link works. Don’t forget to test the wait step. The second email will only send when a member clicks a link in the first one.

If you run a course or manage client accounts, start with one offer and test the full process. Make sure each step works before you turn it on. Once it’s set up, you’ll spend less time on follow-ups and give past members an easy way to come back.