Local Marketing Audit Just Got Smarter: Track, Customize & Refresh in Real-Time

GoHighLevel’s Local Marketing Audit just leveled up — and it’s no longer just a static report. This update brings five key upgrades that turn the audit into a living, breathing tool you can use month after month to track progress and improve visibility.

Here’s what’s new:

1. Pre-Audit Confirmation of Business Info + GBP
Before your first audit runs, GHL now pulls your Business Name, Address, Phone, and Website straight from your Sub-Account — and gives you full control to review or edit that data. You can also select an existing Google Business Profile (GBP), or search Google Maps right inside the app if one isn’t connected yet. No more starting with bad data or the wrong listing.

2. Instant Audit Refresh
Made changes to your website, listings, or GBP? No problem. You can now refresh the audit in real-time — no delays, no need to re-run a whole new report. This gives you the latest visibility at any time without rebuilding from scratch.

3. 12-Month Interactive Report History
Marketing audits aren’t just one-time snapshots anymore. You now get a timeline view with full access to up to 12 months of past audits. Hover for key metric previews, click to open full reports, and compare results to see progress over time. Great for client retention, showing improvements, and telling the story behind the metrics.

4. Export Audits in Multiple Languages
Need to share reports with international clients or teams? You can now export the audit as a PDF in multiple languages, right from the export menu. Your account language stays the same, but the report becomes instantly more accessible.

5. Centralized Audit Settings
Want to control how future reports behave? From the 3-dot menu in the Audit dashboard, you can update business info, set how often reports run (monthly, quarterly, or manual), turn email delivery on/off, and customize which sections are included — and in what order. These changes apply only to future reports, so historical data stays clean.

This isn’t just a fresh coat of paint — it’s a complete shift in how audits function inside GoHighLevel. The entire audit process has been redesigned to give agencies more control, more clarity, and way more flexibility.

Here’s what’s fundamentally changed:

Control Up Front
You now have the power to confirm your NAP (Name, Address, Phone), website, and GBP before anything runs. That means you avoid pulling data from outdated listings or incorrect business info — a common issue in past audits. It’s all about starting clean and getting it right from day one.

Audits Are Now Dynamic, Not Static
The new refresh option means you’re no longer locked into a one-time snapshot. Change something on your GBP? Adjust tracking settings? Just hit refresh and your audit updates immediately. That’s a massive win for SEO teams who constantly tweak local strategies.

Historical Visibility = Client Trust
With 12 months of reports stored and viewable in an interactive timeline, you can actually show progress — not just tell the client things are improving. That’s huge for building long-term trust, proving ROI, and keeping clients around longer.

Reports That Match Your Brand Strategy
Customize which audit sections appear and in what order. Prioritize what matters most to your clients — whether that’s directory listings, website SEO, reviews, or anything else. Every future report reflects the story you want to tell.

Localized PDF Exports for Real Communication
Got clients who don’t speak English? No problem. Now you can export your audit in their preferred language without jumping through hoops. It’s a simple drop-down change — and it makes you look sharp.

This isn’t just about nicer reports. It’s about better retention, smoother workflows, and more confident decision-making — the kind of stuff that actually grows your agency.

Here’s why this upgrade is a big deal:

1. You Can Prove Progress Visually
Clients don’t just want reports — they want proof. With the 12-month timeline and score comparisons, you can literally show how their online presence has improved month over month. That’s a trust builder. And a client retainer saver.

2. You Save Hours on Manual Work
Gone are the days of recreating reports every time you make an update. With the refresh button, you keep reports current in seconds — no exporting, no rebuilding, no busywork. More time to focus on strategy.

3. It Strengthens Your Reporting Stack
This brings the audit tool closer to being a full-blown local SEO dashboard. When you can customize frequency, reorder sections, and localize PDFs — you’re operating like a pro. It positions your agency as high-tech, high-touch, and proactive.

4. You Look More Professional to Clients
Multilingual reports and consistent branding in how data is presented? That’s polish. And polish helps justify your price tag — especially with international clients or teams.

5. It Future-Proofs Your Service Offerings
This isn’t just a new feature — it’s infrastructure for scalable, repeatable reporting. Whether you manage 5 clients or 500, this system keeps you organized and aligned with modern agency needs.

Let’s break down how to actually use all these new tools inside your GoHighLevel Sub-Account. This is where strategy meets execution — and where your audits stop being one-off snapshots and start becoming scalable assets.

Here’s your step-by-step guide:

• The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1 Click on the Reporting Menu Item.

• Access the ‘Reporting’ section of GoHighLevel
• You’ll now be in the ‘Reporting’ section of GHL, where you can access the Local Marketing Audit section from the top menu:

1.2 Click on the ‘Local Marketing Audit’ menu link.

1.3 Generate Report

Before your first audit runs, you’ll be prompted to review:

• Business Name
• Address
• Phone Number
• Website

These are auto-filled from the Sub-Account, but editable.
Then, either:

• Select an already connected Google Business Profile (GBP), or
• Search Google Maps directly from within the tool and select the correct listing.

• Hit the audit button once the info is correct. You’ll get the usual audit sections (listings, SEO, reviews, etc.).

• Click the three dots in the top-right corner and choose Settings:

• Change Business Info (NAP, Website, GBP)
• Set Report Frequency: Monthly, Quarterly, or Manual
• Toggle email delivery on/off
• Pick which sections appear and reorder them

These settings apply to future reports — past reports stay untouched.

• If you make changes to your GBP, website, or other local presence data, you can refresh the audit instantly — no waiting, no re-running the whole thing.

Use the new interactive timeline to:

• View previous reports from the last 12 months
• Hover for quick summaries and score comparisons
• Click to open full historical reports

• Click Export > PDF, and choose the language from the dropdown. The content gets localized, but your account language stays the same.

Bonus Tip:
Use this full system monthly or quarterly with clients — it’s no longer just a “check-up” tool. It’s your proof of progress.

These upgrades are powerful — but when used strategically, they don’t just improve your reports… they improve your agency.

Here’s how to get the most out of the new Local Marketing Audit features:

1. Refresh Audits After Any Major Change
Did you update your Google Business Profile? Add schema to the website? Change directory listings or contact info? Hit that “Refresh” button to get a current view without delay. It’s perfect for showing clients immediate results after optimization work.

2. Bake Audits Into Your Client Success System
Set audits to run monthly or quarterly and deliver them like clockwork. This builds routine, sets clear expectations, and proves your value consistently — no more scrambling at the end of the month.

3. Customize Audit Layout to Match Your Offer
Don’t show everything — just what matters. Use the settings to prioritize sections that tie directly into your agency’s services (like listings, SEO, or review management). This helps you tell a cleaner, more focused story.

4. Use Timeline View for Side-by-Side Comparisons
During strategy calls, pull up the timeline and compare this month’s scores with past ones. Hover for quick wins. Show progress. This kind of visual proof hits harder than spreadsheets.

5. Export Reports in the Client’s Language
Got a Spanish-speaking or French-speaking client? Send them the audit in their language. It’s a simple touch that shows respect, increases clarity, and helps close communication gaps — especially with international clients.

6. Reuse Reports in Sales & Renewals
Your audit timeline doesn’t just serve current clients — it’s a sales weapon. Show prospects before/after results for similar businesses and let the numbers do the talking.

This update shifts the role of the Local Marketing Audit from a one-time diagnostic to a continuous performance tool — and that changes everything.

Here’s the real impact:

For Agencies:
You finally have a repeatable, scalable reporting process that matches the pace of your work. You’re no longer stuck rebuilding reports from scratch or struggling to prove the value of your services. You can now:

• Track and showcase improvements visually
• Automate routine audits for consistency
• Customize output for different client needs
• Elevate your brand with pro-level reports and multilingual support

For Clients:
They get a clearer picture of what’s happening and why. No more confusing spreadsheets or generic reports. With the interactive timeline, they can see the difference your agency makes. It builds trust, increases retention, and sets a high bar for transparency.

For Everyone:
It means better decisions, faster results, and stronger relationships. Whether you’re managing 10 clients or 200, this audit system gives you the clarity and confidence to grow smarter — not just harder.

This isn’t just a tool refresh — it’s a total upgrade in how you deliver value.

GoHighLevel’s new Local Marketing Audit turns what used to be a static report into a dynamic, customizable, and trackable system. Now you can run smarter audits, refresh them anytime, tailor them to your services, and prove ROI with historical data that tells a story — all without starting from scratch.

If you’re serious about local SEO, retention, and growth, this is a must-use tool. It’s not just about pulling data. It’s about delivering clarity, consistency, and results that speak for themselves.

Get in there, set up your audit preferences, and start tracking progress that keeps clients coming back.