A2P Campaign Resubmission Is Now Free in GHL

Before this update, a rejected campaign often felt like adding insult to injury. An agency would fix the issue, resubmit the campaign, and then see another $15 charge. Even small mistakes triggered the same fee. Over time, those charges became a real frustration for teams managing several SMS campaigns inside GHL.

That is no longer the case. A2P campaign resubmission is now free in GHL when resubmitting an existing campaign. Agencies can review the rejection notes, correct the problem, and send the campaign back for approval without worrying about an extra charge. This makes the process feel more reasonable and less punishing when a campaign needs cleanup.

Here is what actually changed with this update:

• The $15 fee for resubmitting an existing A2P campaign has been removed
• Agencies can resubmit rejected campaigns without paying again
• A2P campaign resubmission applies only to existing campaigns

What has not changed is the approval standard. Carriers still expect accurate use cases, clear opt-in language, and compliant messaging. GHL still enforces those rules. The difference is simple. Fixing a campaign no longer comes with a penalty. A2P campaign resubmission is now treated as part of the normal approval process, not a billing issue.

Even though the fee is gone, the approval rules did not change. GHL still follows carrier requirements, and those rules remain strict. A2P campaign resubmission is free, but campaigns still need to meet the same compliance standards to get approved. Agencies should approach resubmissions with the same care as the first submission.

Some campaign details are still locked during resubmission. This is not a platform limitation. It comes from carrier rules. If those details need to change, the campaign cannot be resubmitted and must be created again as a new campaign.

The following fields cannot be edited during A2P campaign resubmission:

• Campaign use case
• Opt-in message

There are also cases where resubmission alone is not enough. Campaigns rejected for disallowed content can still lead to charges or delays. Repeated submissions without fixing the real issue often make things worse. A2P campaign resubmission works best when agencies read the rejection notes carefully and only make changes that are allowed.

For agencies, rejected SMS campaigns are more than a setup issue. They slow down delivery and create extra costs. When resubmissions carried a fee, teams often hesitated to make quick fixes. That hesitation delayed SMS launches and added stress to client communication. A2P campaign resubmission being free in GHL removes that friction.

With the fee gone, agencies can focus on fixing the problem instead of worrying about cost. If a campaign is rejected, the team can review the feedback, make the correction, and resubmit right away. A2P campaign resubmission no longer feels like a decision that needs approval or budget review.

This update matters even more for agencies managing several clients or locations. One rejected campaign is manageable. Multiple rejections across accounts can quietly raise SMS costs. Free A2P campaign resubmission helps agencies keep those costs stable and easier to explain to clients who expect clarity around billing and compliance.

At a practical level, this change supports better workflows. Agencies can treat resubmissions as part of normal setup, not a penalty. A2P campaign resubmission becomes a routine correction step, which helps teams move faster and keep SMS programs on track inside GHL.

Free resubmissions do not mean every rejection is easy to fix. A2P campaign resubmission is free in GHL, but some campaigns still face limits based on carrier rules. Agencies need to know when a resubmission makes sense and when it does not.

Campaigns rejected for disallowed content are the most common issue. If the message content breaks carrier guidelines, resubmitting without fixing the root problem can lead to more delays. In some cases, these campaigns may still result in charges. A2P campaign resubmission works best when the rejection is tied to missing details or clarity, not restricted content.

There are also cases where resubmission is not an option. If the campaign use case or opt-in message needs to change, the campaign must be created again. These fields are locked during resubmission and cannot be edited. A new campaign follows the normal setup process and standard fees.

The key is reading the rejection notes carefully. Those notes explain whether A2P campaign resubmission is the right step or if starting fresh will save time. Agencies that treat rejection feedback seriously avoid repeat issues and move SMS approvals forward faster inside GHL.

With A2P campaign resubmission now free in GHL, agencies can respond to rejections without hesitation. The goal is still accuracy, not speed. A clean fix on the first resubmission saves more time than rushing and getting rejected again.

The right move starts with reading the rejection notes carefully. Even short feedback usually points to the problem. Agencies should first confirm whether the issue can be corrected through A2P campaign resubmission or if it involves locked fields like the use case or opt-in message.

A simple and repeatable process helps keep things clean:

• Review the rejection message in full
• Confirm the issue can be fixed during resubmission
• Update only the fields that are allowed
• Resubmit the existing campaign after corrections

Agencies that track rejection patterns improve faster. When the same issues show up across accounts, the problem is often upstream in how campaigns are created. A2P campaign resubmission should be a correction step, not trial and error. Handling rejections with a clear process keeps SMS approvals moving and reduces friction across client accounts inside GHL.

• Go to the left-hand sidebar, look all the way to the bottom.

1.1 Click on the gear icon ⚙️ labeled Settings.

• You’ll now be in the main Settings dashboard, where you can access:

• My Profile
• Company
• Team
• Billing
• and more.

• You should now be inside the sub-account settings.

2.1 Click the Phone System section.

2.2 Click the Trust Center tab.

2.3 Click the Re-submit button.

• The Re-submit button only appears if the A2P campaign application was rejected.

• You should now be in the A2P Messaging configuration area, where incorrect inputs from the failed application can be fixed.

3.1 Click the Review Application button once all corrections are complete.

• You will not be charged for the A2P re-submission.

Free resubmissions help, but they do not fix poor setup. Many A2P campaigns still get rejected for the same avoidable reasons. Most of the time, the issue is not technical. It comes down to clarity and attention to detail during setup. A2P campaign resubmission works best when mistakes are small and easy to correct.

One of the most common problems is a vague campaign description. Carriers want to know who is sending messages, why the messages are being sent, and what the recipient should expect. When that story is unclear, campaigns get rejected. A2P campaign resubmission can help fix this, but repeated vague submissions slow approvals.

Opt-in language is another frequent issue. If it is unclear how someone agreed to receive messages, carriers flag it. Since opt-in language cannot be edited during A2P campaign resubmission, this mistake often forces agencies to start over with a new campaign.

The most common mistakes agencies should watch for include:

• Campaign use cases that lack clear purpose or detail
• Opt-in language that does not explain consent clearly
• Message content that does not match the stated use case
• Submitting campaigns without reviewing carrier rules

A2P campaign resubmission is a helpful safety net, not a shortcut. Agencies that take time during initial setup see fewer rejections and faster approvals inside GHL.

Agencies managing SMS in GHL often run into the same questions after a campaign is rejected. This section clears up how A2P campaign resubmission works today, without the confusion.

These answers help agencies decide quickly whether to resubmit or start fresh. Clear decisions reduce delays and keep SMS approvals moving inside GHL.

This update shows a more practical way of handling SMS compliance inside GHL. By removing the fee for A2P campaign resubmission, GHL keeps the same approval rules but removes unnecessary friction. Agencies still need to follow carrier requirements, but fixing mistakes no longer feels like a penalty.

Over time, free A2P campaign resubmission supports better habits. Agencies can take the time to review feedback and correct issues instead of rushing or avoiding resubmissions. When cost is no longer part of the decision, teams tend to submit cleaner campaigns and see fewer repeat rejections.

This change also brings more predictability. Agencies can plan SMS programs knowing that a rejected campaign does not automatically increase costs. A2P campaign resubmission becomes part of a normal review process, not a risk that needs extra approval.

In the long run, this leads to more stable SMS operations. Agencies that treat compliance as an ongoing process see better results. Free A2P campaign resubmission makes it easier to stay aligned with carrier rules while keeping SMS programs moving forward inside GHL.