Guide to GHL Missed Call Text Back & Instant Replies

Think about it — 80% of new leads who don’t get a response in 5 minutes move on. That’s brutal. But with Missed Call Text Back, you can respond instantly without being tied to your phone or hiring extra staff. That’s a 24/7 safety net for your funnel.

This feature closes the gap between “We’ll call you back” and “Let’s book your appointment now.” Agencies using this tactic have reported a 25–30% bump in contact rate, just by sending a text after a missed call. It’s a low-effort, high-payoff move that works across industries — from real estate to roofers to wellness clinics.

Best part? You can fully customize the message — link to a booking calendar, push them into a nurture flow, or even start a two-way convo. It’s not just about automation. It’s about connection.

You’ll find this feature right inside your sub-account settings — no workflows or fancy logic needed (though you can get advanced if you want to).

To start, make sure you are logged in to your GoHighLevel sub-account.

Go to the left-hand sidebar, and look all the way to the bottom.

1.1 Click on the gear icon ⚙️ labeled “Settings.”

• You’ll now be in the main Settings dashboard, where you can access:
  • Business Info
  • Billing
  • My Staff
  • and more.

This section allows you to manage all the phone numbers associated with your GoHighLevel account.

2.1 Click on “Phone Numbers” from the left-hand menu within the Settings area.

• This will display a list of your configured phone numbers.

To configure the Missed Call Text Back feature, you’ll need to open the advanced settings for your phone numbers.

3.1 In the top right corner of the Phone Numbers section, click on the “Advanced Settings” tab.

• This tab contains options for voicemail, call forwarding, and the Missed Call Text Back feature.

You need to activate the overarching feature that includes the Missed Call Text Back functionality.

4.1 Select the “Voicemail & Missed Call Text Back” tab.

Now that the main feature is enabled, you can specifically turn on the auto-response for missed calls.

5.1 Look for the checkbox labeled “Missed Call Text Back” and tick it.

• This action directly activates the system to send an automatic text message when a call is not answered.

5.2 Below the “Missed Call Text Back” checkbox, you will see a text box for the auto-response message. Click the Customize text to start editing your message.

5.3 Edit the text inside the text box.

• You can include information such as:
  • An apology for missing their call.
  • Instructions on how they can reach you (e.g., “We’re sorry we missed your call. Please text us back or call us during business hours.”).
  • A link to a booking page or another relevant resource.
  • Ensure your message is clear and provides a good next step for the contact.

5.4 You can send a test message to you own number to see how the message looks like.  

5.5 Remember to save any changes you make to the message.

Pro Tip: Want to go further? Use a Workflow Trigger like “Customer Replied” to route follow-ups, assign to team members, or tag for nurturing. That’s where the magic happens.

Let’s say you run a dental clinic. A new patient calls at 7:15 PM. You’re closed. Instead of losing that lead, your missed call text fires off: “Hey! We missed your call — text us here to schedule an appointment.” That patient replies. Boom — you just booked your next filling overnight.

Or take a home services agency managing leads for a dozen contractors. Each one has missed call text back enabled. Now, instead of scrambling to follow up, the system is working for them. Leads get a response instantly — no missed chances, no delays, no ghosting.

Even better? Pair it with a booking link or live agent workflow and you’re not just replying — you’re converting.

Missed call text back is one of those set-it-and-forget-it features that pays off every single day. You only need to turn it on once — and it’ll keep working for you 24/7, turning “maybe later” into “text me now.”

Whether you’re running client campaigns or managing your own funnel, this small automation makes a big difference. So go flip that switch, customize your message, and watch your response rate climb.

Have you tried the missed call text mini-guide yet? Let me know how it’s working for you!