App Usage Limits: New GHL Controls for Marketplace

GoHighLevel has added a new settings page in the Marketplace. It’s only visible to agency owners and admins, and it puts all your Marketplace controls in one place.

The most important part of this update is the ability to set app usage limits. If you’re using any apps that charge based on usage, you can now set a daily limit. This helps avoid unexpected charges from apps that run in the background or get used more than planned.

To use it, go to the Marketplace and click the “Settings” button in the top-right corner. You’ll see three new options:

• App Usage Limits
• App Visibility
• App-Level Access

This update gives you a clear and simple way to manage your Marketplace tools without having to jump between different menus.

If your agency works with usage-based apps, costs can sneak up on you. Maybe it’s an automation that runs more than expected, or a client who uses a feature too often. Either way, the bill shows up, and it’s higher than planned.

Setting clear app usage limits solves that problem.

It gives agency owners and admins a way to control how much each app is used in a single day. When the limit is hit, usage stops until the next day. No surprises, no guessing.

This is especially useful when you’re managing several sub-accounts. You get peace of mind knowing that even if a client pushes the limits, your costs stay where you set them.

It’s a small change that brings a big improvement in how you manage app spending.

You can now control daily app usage limits right from your agency dashboard. Follow these steps to find and apply limits to usage-based apps in the Marketplace:

• The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1  Click on the Marketing Menu Item.

• Access the ‘App Marketplace’ section of GoHighLevel
  • You’ll now be in the ‘App Marketplace’ section of GHL, where you can access the Settings, section from the right corner:

1.2 Click on the Settings button to open the new centralized controls for agency apps.

• Inside the Settings page, locate the section labeled App Usage Limits.

2.1 Click on the App Usage Limits

• This is where you’ll see a list of all apps that support usage-based pricing.

2.2 Select the app you want to control then Click the Set Usage Limits button beside the app you want to control

3.1 Enter the maximum daily usage value based on what you’re comfortable spending.
Save your changes when done.

3.2 Click the save button

• You can return to this page any time to raise, lower, or remove a limit.
• Only agency owners and admins have access to this feature.
• Once a usage cap is hit, that app will stop working for the day and resume the next day. This gives you a simple way to stay on budget without micromanaging.

Setting app usage limits is a great way to stay in control, but a few small habits can make this feature work even better for your agency.

Set limits based on real usage

• Start with numbers that reflect what you’re already seeing. Don’t guess high. Keep it tight at first, then adjust as needed.

Check your usage monthly

• Review how each app is performing and how close you’re getting to the cap. If something jumps out, take a closer look.

Limit risk across sub-accounts

• If you’re working with multiple clients, these limits help you avoid one account eating up your app budget without warning.

Keep your team in the loop

• Let your team know when limits are in place. That way, if an app stops working, they’ll know why and won’t waste time troubleshooting.

Avoid running duplicate apps

• If two apps are doing the same job, pick one. It keeps costs lower and makes tracking easier.

Control who can make changes

• Only give access to people who need it. The fewer hands in settings, the less likely something will get changed without notice.

This update brings more control to the people who need it most agency owners and admins. When you rely on usage-based tools, small changes in activity can lead to big changes in cost. Now, you have a way to manage that risk.

By setting daily app usage limits, you decide how much an app can be used each day. This keeps costs steady and avoids surprises when the invoice comes.

It also shows clients that your agency is serious about managing resources. You’re not just adding tools; you’re setting clear boundaries on how they’re used.

For larger agencies or teams managing sub-accounts, this gives you a way to scale with more confidence. You can bring on new tools without worrying about one client or workflow pushing usage too far.

This is a simple change with real impact. It helps you stay in control, budget better, and avoid unexpected issues.

This update gives agency owners and admins better control over what’s running and how much it costs.

With app usage limits, you can set daily caps for apps that charge based on usage. If an app hits the limit, it stops for the day. No need to check reports or chase down overages later.

It’s a quiet fix to a common problem. And it works.

If you haven’t set your limits yet, now’s the time. Head into the Marketplace settings and take a look. It’s quick to set up and easy to manage going forward.