Email Conditional Logic Now in GHL Email Builder

Until now, email conditional logic blocks in GHL emails could silently fail if a custom field was empty or undefined. That meant your personalized greeting, promo message, or dynamic segment might just vanish—without any warning. Frustrating, right?

With this update, GHL’s Email Builder now treats null, undefined, and empty string values correctly when evaluating conditional logic. That means:

• Conditional content still appears if it’s meant to—even when fields are blank.
• Emails no longer break silently just because a custom field is missing.
• Your fallback logic and message formatting stay intact no matter what data is missing.

This upgrade applies across all conditional logic blocks that use custom fields, making dynamic content more robust and much more reliable. Whether you’re running a cold lead sequence or a multi-step nurture campaign, your messages will now render like you planned.

This isn’t something you’ll click on—it’s a backend improvement that fixes how email conditional logic are processed.

Here’s what actually changed:

• The comparator function that powers conditional logic blocks was rebuilt to better recognize three tricky field states: undefined, null, and “” (empty string).
• Now, instead of glitching out or skipping over missing info, GHL actually handles it properly.
• If your condition is something like {{ custom_field.first_name != “” }}, it now checks properly even if the field was never set.

In plain English: even if your contact doesn’t have a value in a custom field, your email won’t crash, break, or silently leave out the logic block.

This is especially valuable when:

• You’re using a lot of personalization tokens in email sequences.
• Your contact data is incomplete or imported from mixed sources.
• You want fallback text or logic to show when a field isn’t filled.

It’s a foundational fix—and one that makes every future email conditional logic more dependable.

In email marketing, broken email conditional logic doesn’t just look bad—it loses trust. When a lead sees “Hi ,” instead of their name, or worse, misses the entire section you meant to personalize, it screams automation failure.

This update fixes that for good.

Here’s why it matters:

• Eliminates silent failures: No more guessing why half your emails looked off. You’ll know your conditions are now being handled correctly—even if the data is incomplete.
• Reduces support headaches: Agencies don’t have time to debug every email template. This fix takes a major point of failure off your plate.
• Delivers cleaner fallback messaging: Now, when a custom field is missing, your fallback text actually shows instead of just disappearing into the void.
• Improves campaign performance: Personalized emails get more opens and clicks. If your logic fails, you lose that edge. This change helps you keep it.

For agencies relying on automation at scale, this isn’t just about looking good—it’s about protecting conversions and your brand reputation.

You know when your email skips a section because someone didn’t fill out a form? That’s no longer a problem. Thanks to this update, GHL handles empty fields better—and your content shows up exactly how you planned.

1.1 From your GHL dashboard, go to Marketing > Emails.
1.2 Click to create a new email or edit an existing one.

2.1 From the sidebar, grab a text, image, or section block and drop it into your email layout.
2.2 Then, hit the little gear icon to open up the settings for that block.

3.1 Toggle on “Enable Conditional sending.”

3.2 Use a condition like: {{ contact.custom_field.first_name != “” }}

4.1 Use the “Preview as Contact” feature in the top-right corner.
4.2 Select a contact with missing fields and confirm the email still looks good.

That’s it. Your emails are now protected from blank fields and broken logic. Personalization just became way more reliable—no hacks, no guesswork.

Now that email conditional logic in GHL emails is safer and smarter, here are a few tips to help you get the most from it:

Use default filters everywhere
Don’t assume your data is complete. Always apply a | default: filter to any dynamic field. It saves your message from falling apart when data’s missing.

Test with edge-case contacts
Create or find contacts that have partial or no data in your key custom fields. Use them to preview your emails. If it looks right for them, it’ll work for everyone else too.

Avoid over-nesting conditions
Keep your conditional logic readable and simple. If you nest too many conditions or get overly fancy, you’re just inviting future confusion.

Segment instead of over-logic-ing
Sometimes it’s better to send slightly different emails to Smart Lists based on data presence, instead of stuffing one template with too many conditionals.

Always preview before sending
Just because the email conditional logic won’t break anymore doesn’t mean it looks perfect. Use the “Preview as Contact” tool every time—especially before a big campaign.

This update isn’t just about making your emails look better—it’s about giving your automations the consistency they need to perform at scale.

Here’s what it really means for your business:

• Fewer campaign errors: No more wondering why parts of your emails vanished or looked wrong. You’ll get cleaner, more predictable output—every time.
• Less QA before launch: Previously, you had to manually triple-check every edge case. Now, your fallback logic is safer by default.
• Clean, complete emails get noticed—and they get opened. When everything looks right, your audience is more likely to trust what you’re sending.
• Stronger client results: For agencies, this means fewer issues to troubleshoot and better-performing campaigns for every client.

You get peace of mind knowing your email conditional logic isn’t going to silently tank your personalization. This is automation that actually works the way it should.

Now that email conditional logic in GHL handles missing data properly, here’s what you can realistically expect to see:

• More consistent email rendering: Every recipient gets a complete, polished email—even if their data is spotty. No more empty lines or missing greetings.
• Relevant emails grab attention. When everything looks right and feels tailored, your open and click rates naturally go up.
• Reduced time troubleshooting emails: You won’t need to debug weird formatting issues or redo broken templates. That means faster campaign launches.
• When emails look right the first time, clients are happier—and your team skips the fire drills trying to fix broken logic last minute.
• Greater confidence in automation: You can rely on your workflows and sequences to behave correctly, even as your contact data changes or grows.

This is one of those small improvements that delivers a big payoff—especially for agencies who depend on scalable personalization to drive results.

You don’t need to cross your fingers and hope your emails render correctly anymore. With GoHighLevel’s new email conditional logic improvements, your email content is now bulletproof—even when data is incomplete.

This update fixes one of the sneakiest pain points in email marketing: silent logic failures. Now, your dynamic content actually shows up the way you intended, whether or not your contact records are perfectly filled out.

Here’s your next move:

• Revisit any emails with conditional logic and test them with “Preview as Contact.”
• Add fallback text to dynamic fields using | default: for better personalization.
• Segment when necessary—but rest easy knowing your logic won’t quietly break.

Small fix. Big impact. Better performance, fewer headaches, and cleaner results for every email you send.