GHL Form Design Customization: Primary Color

GoHighLevel quietly refreshed the look of your forms, surveys, and quizzes by applying your brand’s main color to buttons, hovers, and highlights. It’s like getting a form design customization upgrade, without doing a thing.

Here’s exactly what’s included:

• Mouseover Highlights
  When a user hovers over an input field, it now reacts with a subtle color shift using your selected primary color. This instantly makes your forms feel more interactive and alive.
• Active Field Glow
  As soon as someone clicks into a field to type, a glowing border activates, again using the primary color. It helps guide the user’s eye and improves focus.
• Styled Dropdowns
  Dropdown menus now inherit the primary color when opened or selected. No more dull gray default styling, your branding takes center stage.
• Date Picker Enhancements
  Pick a date, and now that choice gets highlighted with your primary color, great for booking forms and scheduling quizzes.
• Checkboxes & Radios
  When checked, these now fill with your primary color, creating a more modern, app-like experience.
• Optional Button Mapping
  Want your buttons to match too? There’s now a toggle to map the primary color to all form buttons, bringing everything into perfect visual harmony.

No rebuilding needed. This update works with the forms you’ve already created, applying the new styling automatically.

This update shows how even small styling improvements can move the needle. When forms look more responsive, people don’t hesitate to fill them out.

Why does form design customization matter so much?

• Improves User Clarity
  A glowing border or colored dropdown helps guide the user’s attention. No more guessing where to click or wondering if something’s working.
• Boosts Brand Consistency
  When every element, from checkboxes to buttons, follows your primary color, your entire funnel feels aligned and polished. It screams: “We know what we’re doing.”
• Increases Trust
   People tend to complete forms that look reliable and behave the way they expect. Consistent form design customization makes them feel more at ease, which boosts submissions.
• Enhances UX with No Extra Tools
  You don’t need a designer or third-party styling plugin to make this happen. It’s native. It’s instant. It’s built right into GHL.

In short? This upgrade might not be flashy, but it directly improves how users feel when they interact with your brand.

If your forms, surveys, or quizzes still feel a bit “default,” this update is your instant upgrade. Primary color styling gives you a consistent, branded experience, without needing a designer or custom CSS. You can apply these visual effects to all interactive form elements in just a few clicks. Here’s how to set it up:

1.1 Head to the Sites section in your GHL dashboard and select Forms, Surveys, or Quizzes
1.2 Pick an existing form to edit or hit + New Form to start from scratch

2.1 In the form builder, head up to the top and select the Styles tab.
2.2 Scroll to find the section labeled Colors & Background

3.1 Click on the Primary Color field
3.2 Enter your HEX code or use the color picker to match your brand color

4.1 If you want your form buttons to use the same color, enable this toggle
4.2 This makes buttons match your fields, dropdowns, and other elements for a unified look

5.1 Hover over fields, click into inputs, open dropdowns, and check the new styling
5.2 Confirm that the changes reflect your brand and enhance usability

6.1 Click Save Form in the top-right corner
6.2 Your changes will auto-apply across live forms, surveys, and quizzes instantly

That’s it. Your form design customization is now active, and your lead capture just got a serious visual upgrade.

Now that your forms look sharper, let’s make sure they also convert better. Great form design customization isn’t just about color, it’s about using color right.

Here’s how to make the most of your new form design customization features:

Stick to a Strong Primary Color

• Make sure your color choice pops against lighter backgrounds
• Avoid colors that are too bright or flashy, they can be hard to look at for long

Preview Across Devices

• Your forms might look perfect on desktop, but always check them on mobile
• Hover and focus effects should still feel clean and usable on touchscreens

Don’t Overdo the Button Color

• Mapping your primary color to buttons is powerful, but only if it contrasts well with your background
• If it blends in too much, your calls to action might get lost

Stay Consistent Across All Forms

• Using the same core color across all your forms helps everything feel more connected and on-brand.
• Consistency builds trust, and trust leads to completions

Keep Accessibility in Mind

• This isn’t just about form design customization, it’s about making your forms usable for everyone

In a sea of online content, how things look still matters. Your visual presentation sets the tone, and now it’s simpler to keep it looking sharp.

Let’s be real, people judge your business in seconds. If your forms look outdated or off-brand, they’ll hesitate. If your inputs glow, highlight, and respond with confidence? They’ll type without thinking twice.

GoHighLevel’s form design customization update isn’t just a cosmetic tweak. It’s a functional improvement that makes your forms easier to use and trust, especially for mobile users.

You don’t need custom code. You don’t need a designer. You just need to set one color, and GHL handles the rest.

It’s not just about good-looking forms, it’s about creating a clean, modern experience that reflects your brand.

So go update your primary color. Your forms (and leads) will thank you.