GHL SMS Compliance Update with Opt-Out Automation

GHL has added a new feature that makes SMS compliance easier for agencies. Instead of only showing opt-out text in the first message, the system now adds it again during ongoing conversations. This keeps every contact clear on how to stop messages and who the sender is.

Here are the main updates:

• Recurring opt-out text: The system now repeats opt-out language like “Reply STOP to unsubscribe” at regular intervals.
• Sender details included: Business names are added automatically so contacts always know who is sending the message.
• Flexible settings: Each sub-account can choose how often the reminders appear, from every 1 day up to every 60 days.
• Default protection: By default, GHL sets the reminder to every 30 days, so agencies are covered from the start.
• Hands-free automation: The platform manages the process in the background without any manual effort.

With this change, agencies can stay compliant while keeping conversations professional and transparent. It reduces the chance of mistakes and helps protect deliverability over time.

In the past, SMS compliance inside GHL often stopped after the first message. Agencies would include the required opt-out text and business name in that initial send, but once the conversation continued, those details usually faded away. That left contacts without a clear reminder of how to opt out or who the sender was.

This update fixes that. GHL now repeats both the opt-out language and sender details automatically. Agencies no longer need to copy and paste text or build workarounds. The reminders show up in ongoing conversations at the schedule set for each sub-account.

The main difference is simple:

• Opt-out text is repeated at regular intervals, not just once.
• Business details are included so contacts always know who is sending the message.
• Agencies can set the frequency anywhere between 1 and 60 days, with a safe default at 30 days.

Instead of a one-time safeguard, SMS compliance is now a continuing part of every conversation. By making it automatic, GHL removes the risk of missed reminders and gives agencies more confidence in long-term communication.

SMS compliance matters because it protects agencies from fines, keeps messages from being filtered, and builds trust with contacts. When compliance language is missing, even by accident, it creates risk. A single complaint can hurt deliverability and damage the relationship between a business and its audience.

This update helps close that gap. By adding opt-out text and sender details on a set schedule, GHL gives contacts a clear choice. They know who is sending the message and how to stop it if they want to. That level of transparency shows respect and helps maintain long-term trust.

The practical benefits are easy to see:

• Agencies lower the chance of breaking TCPA, CTIA, GDPR, or CCPA rules.
• Carriers view compliant messages more favorably, which improves deliverability.
• Contacts feel safer and more confident engaging with messages.
• Teams save time because they no longer need to remember compliance steps.

With this update, GHL shifts compliance from a manual task into an automatic safeguard. Agencies can focus on growth while knowing their conversations stay aligned with regulations.

The new SMS compliance settings in GHL are designed to be straightforward. Agencies can choose how often opt-out text and sender details appear in conversations, and once the setup is done, the system runs it automatically.

Here is how to set it up:

• Go to the left-hand sidebar, look all the way to the bottom.

1.1 Click on the gear icon ⚙️ labeled Settings.

• You’ll now be in the main Settings dashboard, where you can access:
  • Business Profile
  • Billing
  • My Staff
  • and more.

2.1 Click Phone Numbers under the Business Services section.

2.2 Click the Advanced Settings tab.

2.3 Click the SMS Compliance sub-tab.

• You should now be in the SMS Compliance dashboard.

2.4 Click Customize next to Make SMS compliant by adding an opt out message to edit the text.

• A small pop-up will appear where you can update the message.
• A confirmation notification will appear once your changes are saved successfully.

2.5 Click Customize next to Make SMS compliant by adding a sender information to edit the message.

2.6 Edit how often you want the reminders to show. The system allows a range from every 1 day up to every 60 days.

2.7 Click Save.

This process only takes a few minutes. After that, GHL handles the details in the background, making sure every conversation stays aligned with SMS compliance rules.

The new SMS compliance update in GHL runs in the background, but there are still a few good habits that agencies should follow. These practices make communication smoother and help messages reach the right people.

• Choose a smart frequency. Shorter intervals, such as every 7 to 14 days, work well for campaigns that send a high volume of messages. Longer intervals may fit ongoing conversations with contacts who already know the brand.
• Stay consistent with your name. The business name should appear the same way every time. This avoids confusion and helps contacts recognize who the message is from.
• Watch opt-out patterns. Review how often people unsubscribe. A higher opt-out rate may signal that the timing or content of messages needs adjusting.
• Make sure staff understand compliance. Teams should know why SMS compliance is important, even if the process is automated. This reduces errors when creating custom replies.
• Support deliverability with good habits. Use verified numbers, keep messages clear, and avoid content that looks like spam. Compliance works best when paired with strong communication practices.

These steps help agencies get the most out of GHL’s automation while keeping conversations professional and reliable.

This update makes SMS compliance a built-in part of every conversation instead of something agencies have to manage on their own. The reminders now run automatically, which removes the need for workarounds or manual checks.

For agencies, this means campaigns can grow without adding compliance risk. A missed reminder in one conversation might seem small, but across a large contact list it can cause bigger problems. With GHL automating the process, every contact gets the information they need at the right time.

It also supports long-term trust. People know who is sending the message and how to opt out if they choose. That simple clarity helps prevent complaints and keeps deliverability strong.

In practice, this lets agencies focus more on strategy and less on compliance tasks. The system handles the details, giving teams more confidence that every message stays aligned with the rules.

Compliance is one of those tasks that often gets pushed aside until it becomes a problem. This update in GHL helps agencies avoid that situation by making SMS compliance automatic. Opt-out text and sender details are added at set intervals, so every conversation stays clear and professional.

The impact is straightforward. Agencies reduce the risk of fines, improve deliverability, and keep trust with their contacts. What used to be a manual step that could easily be forgotten is now handled in the background without extra work.

For agencies, that means more time to focus on strategy and client results instead of worrying about compliance rules. It also means more confidence when scaling campaigns, since every message follows the same standards.

By building SMS compliance into the system itself, GHL gives agencies a reliable safeguard that protects both businesses and their audiences.