GHL’s AI Web Crawler Hidden Website Content

Here’s what’s rolling out behind the scenes: GHL’s AI web crawler now behaves like a smart human visitor, clicking, opening, and digging through every layer of your website.

With this enhanced crawler, your AI bot can now:

• Automatically expand accordions and toggle sections
• Click through tabbed interfaces and nested menus
• Open modals, reveal lazy-loaded content, and pull in dynamic data
• Trigger up to 50 smart interactions per page

This means no more missed product specs, buried FAQs, or hidden service details. Everything that matters, even if it’s behind a tab or hidden section, is now discoverable by your AI assistant.

Even better, link discovery got a major upgrade. Instead of just scanning the HTML, the crawler now runs JavaScript and mimics user behavior to find links behind click-based elements. If there’s a page to find, it’ll find it.

Before this update, GHL’s AI web crawler was solid, but limited.

It only captured content that was immediately visible when a page loaded. If your key info lived behind tabs, dropdowns, or modals, it never made it into your AI bot’s training set. That meant missed product specs, lost FAQs, and bots that couldn’t answer the full range of customer questions.

To make things more challenging, websites created with modern frameworks such as React, Vue, and Angular were essentially out of bounds. Their content loads dynamically through JavaScript, and the old crawler wasn’t able to deal with that.

Now that’s all changed.

The new crawler moves through your site like a real person. It clicks, reveals hidden sections, waits for content, and captures everything, even from dynamic SPAs. From WordPress to static HTML to headless CMS, it adapts effortlessly.

This isn’t just a small tweak. Your AI bot now engages deeply with your content, exploring and understanding it fully.

The better your AI bot performs, the fewer repetitive queries your team needs to answer. Thanks to this update, your bot has become significantly smarter.

By capturing 30–50% more content from every page, the new AI web crawler feeds your bot richer, more complete training data. That means:

• Fewer gaps in knowledge: No more “I’m not sure” responses when customers ask about something hidden in a tab.
• Better self-service: Your clients and prospects get accurate answers faster, without waiting on a live rep.
• Higher lead quality: Bots trained on full site content can qualify leads better and drive them toward conversion.
• Less manual input: You don’t need to paste every FAQ into the knowledge base anymore, just update your website.

Even better? This works on every website style: landing pages, service sites, product catalogs, client portals, if it’s on the site, the crawler can likely reach it now.

In short: Better data = a sharper, more effective AI bot that works 24/7.

The new AI web crawler is already live and running in the background, no coding, no toggles, no setup needed. But if you want faster results, you can manually trigger it and start seeing better AI responses today. Here’s how:

1.1 From your GHL dashboard, click on “AI Agents.”
1.2 Select “AI Knowledge Base” from the submenu.

2.1 Inside the Knowledge Base, click the “Websites” tab.
2.2 Choose the website you want to re-crawl or add a new one.

3.1 Click the “Crawl Now” button on the website you selected.
3.2 The crawler will begin analyzing and interacting with your page elements immediately.

4.1 Crawling may take 20–30 seconds per page depending on content.
4.2 The system now uses up to 50 smart interactions per page, including tabs, accordions, and modals.

5.1 After the crawl, click into the website to view metrics like:

• Content length
• Number of interactions performed
• Extraction sources
• Crawl duration

6.1 Your AI Bot will now have access to all the new hidden content.
6.2 No retraining or syncing required, it just works.

That’s it. Your GHL AI Bot is now trained with deeper, richer website content, and it took less than a minute to activate.

Want to make sure your AI Bot gets the absolute best data from your website? These quick wins and pro-level tips will help you take full advantage of GHL’s upgraded crawler:

1. Add More Interactive Elements
Use accordions, tabs, popups, and toggles to organize your content — don’t worry, the crawler can handle them now. It’ll click through up to 50 elements per page to pull it all in.

2. Optimize Your Metadata
The crawler now detects and extracts structured data like:

• JSON-LD
• Open Graph
• Twitter Cards

If you’ve added rich snippets for SEO, your AI bot can now learn from them too.

3. Skip Sensitive Pages (It Already Does)
No need to worry about exposing private content — the crawler is smart enough to skip:

• Checkout pages
• Payment links
• Invoice screens
• Forms and submission areas

It respects robots.txt and uses conservative logic on riskier pages.

4. Monitor the Metrics
After triggering a manual crawl, dive into the crawl summary. You’ll see:

• How many interactions were performed
• How long the crawl took
• How much content was extracted
• Which sources were used (HTML, JS, etc.)

This is your window into how well your site is optimized for AI training.

5. Re-Crawl After Major Site Updates
Anytime you update your pricing, FAQs, or services, trigger a fresh crawl. It takes 30 seconds, and your AI bot will instantly be up to speed.Simple tweaks = smarter bots = less support work.

This isn’t just a technical update, it’s a serious leap in AI capability that brings immediate results for your agency and your clients.

Here’s what you can expect after your next crawl:

1. 2.4x Faster Crawling
The new crawler isn’t just smarter, it’s faster too. Crawl time has dropped from 60 seconds to just 25 seconds per page on average. You’ll see full-site updates complete in minutes, not hours.

2. 30–50% More Content Captured
Previously hidden content, like tabbed service info, FAQs in accordions, or dynamic reviews, is now fully extracted and included in your bot’s training.

This means more accurate responses, fewer missed answers, and a bot that actually knows what your business does.

3. Higher Success Rate
The crawler’s efficiency improved from 60% to 85%, meaning it can now extract key data from even the most complicated and interactive websites.

4. Fewer Manual Inputs
Stop manually pasting every bit of info into the knowledge base. Just keep your website updated and let the crawler handle the heavy lifting.

5. More Trust in Your AI
With richer content powering its training, your bot becomes a real frontline assistant, capable of handling objections, explaining features, and converting more leads without human help.

Faster, sharper, and entirely automated, that’s the advantage this upgrade brings.

Websites have evolved, and now, so has your AI.

With this enhanced AI web crawler, GHL bridges the gap between what’s on your site and what your AI bot can actually learn from it. No more blind spots. No more “sorry, I don’t know” answers from your chatbot.

From WordPress to React, Vue, or fully custom sites, the AI Web Crawler can handle it. It explores, interacts, and collects essential data, giving you smarter bots, happier clients, and fewer recurring support tasks.

And the best part? You don’t need to do a thing.
All you need to do is maintain your website and start a AI Web Crawler whenever content changes, your AI will keep learning automatically.

This is the kind of background automation that gives your business leverage, the kind that scales.

Go ahead. Trigger that crawl. Your smarter AI assistant is just a few clicks away.