International SMS Pricing Is Changing

The International SMS Pricing update changes outbound text message rates for select countries starting October 13, 2026. GHL is not raising every international SMS rate, only the destinations listed in this update.

Monthly rental prices are also changing for certain local, mobile, and toll-free phone numbers. Some increases are small, while others may have a bigger impact if you manage several numbers across client accounts.

You do not need to change any settings in GoHighLevel. The new prices will apply automatically. If you have a fixed-price agreement that covers an affected service, your contracted rate will stay the same for the length of that agreement.

The International SMS Pricing update affects 12 outbound SMS destinations. The new rates start on October 13, 2026, and each country has its own price increase.

The affected destinations are Albania, Angola, Burkina Faso, Congo DRC, Guam and the Northern Mariana Islands, Maldives, Mali, Moldova, Mongolia, Montenegro, Nepal, and Nicaragua. Some increases are modest, while others are more noticeable. For example, Mongolia rises from $0.2957 to $0.3541 per message, and Maldives rises from $0.3581 to $0.4047.

If your agency sends a high volume of international SMS to any of these countries, review your current usage before the new rates begin. A small increase per message can become a larger monthly cost once your sending volume grows.

The International SMS Pricing update also includes higher monthly rental costs for select phone numbers. These changes apply to local, mobile, and toll-free numbers in several countries, including Austria, Belgium, Chile, Colombia, Finland, Hong Kong, Indonesia, Norway, the Philippines, Switzerland, and Thailand.

Some increases are small, but a few stand out. Hong Kong local numbers rise from $6.00 to $14.70 per month. Philippines mobile numbers increase from $120.00 to $142.00 per month, while Norway mobile numbers move from $12.00 to $16.40.

If you manage several client accounts, these monthly charges can add up fast. It is worth checking which numbers are still active and removing any that are no longer needed before the new rates take effect.

The International SMS Pricing changes matter because they can affect your monthly costs, even if you do not change how you use GHL. For agencies with clients in several countries, the impact can be bigger because both messaging and phone number costs may rise at the same time.

This is especially important if you pass communication costs on to clients. If your pricing is too tight, even a small increase can cut into your margin. A quick review now can help you decide if any client billing, usage limits, or internal budgets need to be adjusted.

The goal is not to overreact. Just know where your costs are coming from. If you understand which accounts are affected, you can plan ahead instead of finding a higher bill later.

The International SMS Pricing update does not require any setup changes, but it is still worth checking your account before October 13. Start by looking at which client accounts send SMS to the affected countries and which sub-accounts use phone numbers with higher monthly rental costs.

Next, review how you handle those costs. If you rebill clients for messaging or phone usage, make sure your pricing still makes sense. If you absorb those costs yourself, check whether the new rates could reduce your margin.

Also check for any phone numbers that are no longer needed. Removing unused numbers is one of the easiest ways to avoid paying more than you have to once the new pricing begins.

The International SMS Pricing update will take effect on October 13, 2026, and no changes are required in HighLevel. However, agencies may want to review their affected SMS destinations and phone numbers to understand how the new rates may affect their costs.

If you manage clients using the affected international SMS routes or phone number types, review their current usage and services before the new prices take effect.

If you have an active fixed-price agreement covering an affected messaging route or phone number, your contracted pricing will remain unchanged for the duration of that agreement.

For questions about how the updated pricing applies to your account, contact the HighLevel Support team.

The International SMS Pricing changes may be small on a per-message basis, but they can still add up over time. If you manage several client accounts, start by watching the accounts that send the most messages to the affected countries.

It is also worth reviewing phone numbers that are no longer needed. Unused local, mobile, or toll-free numbers can create extra monthly costs, especially in countries where rental prices are increasing.

Finally, keep an eye on client billing after October 13, 2026. If your agency absorbs messaging or phone costs, compare the new charges with your current margins so you can spot any changes early.

The International SMS Pricing changes will not affect every GHL account in the same way. If your clients mainly send messages within countries that are not listed in the update, the impact may be very small.

Agencies with international clients may notice more of a change. Higher SMS rates and phone number rental costs can raise monthly expenses, especially when several client accounts use the affected destinations or number types.

The main takeaway is simple. Review the accounts that are most likely to be affected, keep an eye on your costs after October 13, 2026, and make sure your pricing still makes sense for your business.

The International SMS Pricing update takes effect on October 13, 2026. It changes select outbound SMS rates and monthly rental prices for certain local, mobile, and toll-free phone numbers.

There is no setup change required in HighLevel. The main thing to do is review any affected SMS routes or phone numbers you use, especially if you manage several client accounts or pass those costs on to clients.

A quick check now can help you avoid surprises later. Keep an eye on your billing after the new rates begin, and contact HighLevel Support if you need help understanding how the changes apply to your account.