Local Listings Management Just Got Smarter with Uberall in GHL

The Uberall local listings management integration isn’t just a “nice to have” — it’s a complete upgrade to how agencies can manage local listings inside GoHighLevel. Here’s what’s been added in this release:

You’re no longer locked into a single listings provider. Agencies can now choose between Yext and Uberall based on client needs, pricing, or feature preferences.

Instead of setting listings preferences for each subaccount individually, you can make the choice once — at the Agency level — and have it apply to all future business entity subscriptions. This keeps your operations consistent across the board.

The selected engine now appears in key parts of the UI, so you and your team always know what’s powering your listings. No guesswork.

Once you’ve chosen your local listings management engine, it’s locked in at the Agency level. This prevents accidental changes at the subaccount level and keeps your workflow streamlined.

This means less time fiddling with settings, and more time actually delivering results for your clients.

For agencies, local listings management aren’t just about being “found” — they’re about controlling the narrative. Every listing is a touchpoint where potential customers decide whether to call, visit, or click away.

With Uberall now in the mix, GHL agencies get:

• Brand Consistency Across the Board: When your listings are consistent across dozens of directories, you’re not just improving SEO — you’re building trust. Conflicting business details are one of the fastest ways to lose credibility (and customers).
• Operational Efficiency at Scale: Setting the engine at the Agency level means your team isn’t wasting time configuring each subaccount separately. That’s hours saved every week — especially for agencies managing multiple locations or clients.
• Strategic Flexibility: Maybe Uberall offers better pricing for your target regions, or you prefer their analytics dashboard. Having a choice between Uberall and Yext means you can align your tools with your strategy, not the other way around.
• A Competitive Edge: Agencies that can implement consistent, accurate, and widespread listings faster will win more local search traffic — and more clients. This update gives you that edge.

In short: this isn’t just a backend tweak. It’s a strategic weapon for agencies serious about dominating local search.

Uberall is a local listings management engine that helps businesses manage their online presence. Switching to Uberall in GoHighLevel is a simple process that must be done at the agency level. You can compare features and pricing with Yext before making a final decision.

To configure Uberall at the agency level, you must have Agency Owner or Admin permissions.

The main menu on the left side of your screen has all the main areas you work in when using GHL.

1.1 Click on the “Reselling” menu item.

• Access the Reselling section of GoHighLevel on the Agency View.
  • You’ll now be in the Reselling section of GHL, which lists various products and services you can resell to your clients, including listings.

In the Reselling section, you’ll find different cards for various products. Find the card that displays your current listings provider.

2.1 Scroll until you see the Listings card.

• The Listings card shows your current listings management engine, which will be either Yext or Uberall.

2.2 Click on Change Engine.

• This action will open a pop-up window where you can choose a new listings provider.
• You will be able to review the features and capabilities of both Uberall and Yext.

After clicking “Change Engine,” a comparison of Uberall vs. Yext will appear. Review the options carefully before proceeding.

3.1 Review the side-by-side comparison of Uberall and Yext.

• The comparison provides details on features, pricing, and other key differences to help you decide.

3.2 Tick the Apply Engine Selection checkbox.

• This checkbox confirms you understand that the selected engine will apply agency-wide and be the default for all new business entities.
• The change will affect newly created entities but not existing ones.

3.3 Click the Confirm and Apply Engine  button.

• This finalizes your selection. Once confirmed, the Listings card will update to show “Powered by Uberall” (or Yext if you switch back).

Important: Subaccounts can manage their own subscriptions but cannot change the local listings management engine — that control stays at the Agency level.

With Uberall active, every new listings subscription under your agency will automatically use your selected local listings management engine, ensuring consistent performance across all accounts.

Uberall and Yext both help you keep business information accurate across the web, but they work a little differently. Which one you choose depends on where your clients operate, the tools you need, and what you want to spend.

 Why Uberall could be the better choice :

• Works well worldwide. Uberall has solid coverage in many countries, which is useful if your agency works with clients outside the U.S.
• More than listings. It includes tools for reputation management, local marketing, and tracking results.
• Flexible pricing. In some regions, Uberall offers plans that can be more cost-effective.

When Yext Could Still Make Sense: 

• Deep U.S. Directory Network: Yext has been a go-to in North America for years, with strong coverage in U.S.-focused directories.
• Structured Data Specialization: Known for advanced schema markup support, which can be a boost for SEO.
• Long-Term Partnerships: If your agency already has a solid workflow and history with Yext, switching may not be necessary.

The Bottom Line:

The beauty of this GHL update is that you’re no longer locked in. Whether you value Uberall’s global capabilities or Yext’s U.S. dominance, you now have the freedom to align your local listings management engine with your strategic goals — and change it if those goals evolve.

Picking Uberall or Yext in GHL is a good start, but keeping your local listings management sharp is what really pays off. Here’s how to make sure your listings stay strong and help bring in more business.

Your business name, address, phone number, and hours should match exactly across all sites. Even a small mismatch can make search engines hesitate to show you.

Things change. Sometimes a directory updates your info without asking. A quick monthly check can save you from customers seeing the wrong hours or phone number.

Both Uberall and Yext give you data on how people find you. Look at it. If you see a drop in views or clicks, it might be time to update your strategy.

A complete listing gets you found, but good reviews get you chosen. Reply to reviews, thank happy customers, and address the bad ones quickly.

If the directory lets you add one, write a short, clear description that explains who you are and what you do best. Use words people would actually search for.

Good local listings management is like keeping the lights on in your storefront. It’s not a one-and-done job. The more accurate and active your listings are, the easier it is for customers to find and trust you.

This update changes how agencies handle local listings management in GHL. It gives you more control, less busy work, and the flexibility to pick the tool that fits your clients best.

Choosing Uberall or Yext at the agency level means every new subaccount starts with the same provider. You’re not repeating the setup process for each client, and you’re not leaving room for inconsistencies.

It also opens the door to a more strategic approach. If most of your clients need global reach, Uberall might be the better call. If you focus on U.S.-based businesses, Yext could still be the right fit. And if your priorities change down the road, you can switch.

For agencies managing multiple locations or industries, this is about more than convenience. It’s about building a standard process that keeps brand details accurate, boosts local SEO, and makes you look like the pro your clients hired.

The new Uberall integration in GHL is about making life easier for agencies and better for clients. When you set your local listings management at the agency level, you save time, keep information consistent, and choose the provider that fits your strategy.

Getting started is simple. Go to your agency view, open the Reselling page, and look at the side-by-side comparison of Uberall and Yext. Pick the one that makes the most sense for your clients and confirm your choice.

Once it’s set, you can focus less on admin work and more on helping clients get found, win trust, and bring in more business. That’s what this update is really about.