Unlock the Power of a Multichannel Chat Widget with Facebook, Instagram & Voice AI

Here’s what just dropped inside GoHighLevel: the All-in-One Chat Widget now supports Facebook, Instagram, and Voice AI as selectable chat options — on top of the existing lineup of Live Chat, SMS/Email, and WhatsApp.

That means your widget can now act as a true command center for multichannel conversations.

Inside the widget’s Style tab, there’s now a new Chat Type dropdown where you can pick and choose which channels are active. Want Facebook Messenger and Live Chat only? Done. Need Instagram and SMS for your ecommerce clients? Easy.

Even better — the preview pane updates live as you select channels, so you know exactly what your site visitors will see.

And yes — this is all still fully white-labeled. Your clients see a polished, modern chat experience that feels totally custom.

This isn’t just about new icons or surface-level tweaks — the way you manage and present chat channels just got a big upgrade.

Previously, the All-in-One Chat Widget offered a basic channel selection setup. Now, under the Style tab of any widget (new or existing), you’ll find a multi-select dropdown labeled Chat Type. This is where the magic happens.

You can now toggle on or off any combination of supported channels:

• Live Chat
• SMS / Email
• Voice AI
• Facebook Messenger
• Instagram DMs
• WhatsApp

As soon as you select or deselect an option, the widget preview updates instantly so you can see exactly how it’ll look on your site. No guessing. No hidden steps.

It’s also smart — Facebook and Instagram only show if the account is already connected in your sub-account, and Voice AI won’t appear unless you’ve configured it. This keeps the interface clean and accurate for both admins and end users.

Let’s be real: your leads don’t care what platform you prefer — they care about speed, convenience, and being heard. This update makes that happen.

By giving you full control over which channels show up in your chat widget, you can now tailor the conversation flow to match your traffic sources, campaigns, or customer preferences. Running Facebook Ads? Add Messenger to the widget. Organic Instagram following? Flip on IG DMs. Selling high-ticket services? Pair SMS and Voice AI for faster lead follow-up.

This flexibility matters because it reduces friction — and friction kills conversions.

Instead of forcing visitors into one channel they may not use, you let them choose. That boosts engagement, increases response rates, and shortens the time it takes to close.

For agencies, this is also a client-sellable feature. You can now offer fully branded, customizable, multichannel widgets as part of your service packages. Clients love tools that feel high-end and user-friendly. This delivers both.

And when paired with automation, you can turn every conversation — on every channel — into a pipeline-moving event.

• Getting this set up is simple — here’s how to do it step-by-step inside your GoHighLevel account:

• The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1 Click on the Sites Menu Item.

• Access the ‘Sites’ section of GoHighLevel
• You’ll now be in the ‘Site’ section of GHL, where you can access the Chat Widget section from the top menu:

1.2 Click on the ‘Chat Widget’ menu link.

1.3 Create New chat Widget

• You can try to choose any chatwidget that you already have however in this Guide we will create a new one

2.1 Select “All in one Chat”

• Open an existing widget or click to create a new one. You’ll need to be using the All-in-One Chat Widget option.
• Click the “Style” Tab
  • This is where you control the look and feel of the widget — and now, where you choose which channels appear.

2.2 Locate the “Chat Type” Section

• You’ll see a new multi-select dropdown. Click it to view all available channels.
• Select Your Channels
  • You can toggle on any of the following:
• Preview Your Widget Live
  • The chat preview updates instantly with your selections, so you can verify layout, icons, and interactions in real time.
• Save & Publish
  • Once everything looks right, hit save. The new chat widget will go live on your site wherever the script is embedded.

Done. You’ve now got a high-converting, customizable multichannel chat experience on your site in minutes.

Now that you’ve got the multichannel chat widget up and running, here’s how to make it work even harder for your agency or clients:

1. Don’t Turn On Every Channel
Yes, options are great — but too many can overwhelm users. Only enable channels your team actively monitors. If no one’s checking Facebook DMs daily, don’t include it.

2. Match Channels to Traffic Sources
Running Meta Ads? Turn on Facebook or Instagram only. Organic blog readers? Stick with SMS or Live Chat. Matching channels to user intent boosts conversion.

3. Use Voice AI for Lead Qualification
If you’ve got Voice AI set up, use it as the first point of contact on high-volume landing pages. It can answer FAQs, qualify leads, and even book appointments — 24/7.

4. Customize the Widget Per Page
You can deploy different widgets on different URLs. Use this to tailor the experience: for example, Instagram on product pages, SMS/Email on contact pages.

5. Keep It Fast & Simple
The widget loads fast and is clean — don’t clutter it with unnecessary copy or animations. Let the channels do the work.

What This Means for Your Business

This update isn’t just a shiny new feature — it’s a strategic shift.

With Facebook, Instagram, and Voice AI now baked into your site’s chat experience, you can build true multichannel engagement without using third-party plugins, clunky bots, or disconnected tools.

For SaaS resellers, it’s an immediate value-add. You can now include a high-end, customizable chat system in every client’s site build. Want to charge extra for Facebook/Instagram integration? Go for it. Want to offer done-for-you chat setup across platforms? You just leveled up your offer.

For digital marketers, this means fewer lost leads. A visitor might ignore your pop-up form, but they won’t ignore the channel they’re already using 10 times a day.

And for agencies? This is another reason your clients stay longer. They’ll feel the difference when their site starts driving more real-time conversations from every platform they’re active on.

When you implement the multichannel chat widget correctly, here’s what you’ll start to notice — fast:

More Engagement, Right Away
Visitors are more likely to initiate a conversation when they see their preferred platform available. That means higher engagement without changing your traffic strategy.

Faster Lead Response Times
With multiple channels flowing into one dashboard, your team (or your client’s team) can respond faster — regardless of where the message came from. No more missed Facebook DMs or delayed SMS replies.

Higher Conversion Rates
This widget eliminates friction. When users can reach you through Instagram DMs, Facebook, or even voice automation, they’re more likely to take the next step — whether that’s booking, buying, or scheduling.

Cleaner User Experience
Everything looks seamless and modern. There’s no need for 3 different chat bubbles. Just one clean widget that adapts to what the user wants.

Better Tracking and Attribution
With all conversations flowing into the same backend, your analytics become more centralized. You can track channel performance and optimize based on real data.

You’ve got the tools. Now it’s time to use them.

This multichannel chat widget isn’t just another feature buried in a menu — it’s a frontline conversion weapon. Whether you’re capturing leads from Facebook, nurturing DMs on Instagram, or qualifying traffic with Voice AI, this update turns your site into a smart, responsive engagement hub.

And it only takes a few clicks to set up.

Don’t wait until your competition figures it out. Start using the new chat widget today — and turn more conversations into customers with less work, fewer tools, and a better experience.