The Ultimate Guide to Email Link Triggers in GHL Workflows

Using email link triggers in your workflows lets you respond to real actions—not guesses.

• Quicker follow-ups: When someone clicks a link, you can tag them, start a call task, or send a text right away. No waiting. No checking manually.
• Focused engagement: Campaigns with link-based actions tend to perform better. You’re only following up with people who show interest—so your replies hit the mark.
• Clean segmentation: Want to sort contacts based on what they clicked? Email link triggers make that easy. It’s simple to build paths based on behavior, not just lists.
• Better use of time: You don’t need to follow up with everyone. Just the ones who clicked. That makes your automations more efficient—and your outreach more relevant.

Email link triggers give you a quiet way to track interest and take action fast. No guessing. No overthinking. Just solid signals you can build around.

Email link triggers are easy to use once you know where to look. They live inside your workflow triggers list—right alongside all your usual tools like form submissions, tags, and pipeline changes.

The setup is quick. You pick the email, choose the link, and decide what happens next. That’s it. With email link triggers in place, your workflows respond the moment someone clicks. It’s a simple way to automate based on what people actually do—not just what you hope they’ll do.

1.1 Click the Conversations menu item

• Access the Conversations section of GoHighLevel
  • You’ll now be in the Conversations section of GHL, where you can access the Trigger Links tab from the top menu:

1.2 Hover over the Trigger Links tab at the top.

• Two options should appear, including Links.

1.3 Click the Links option.

1.4 Click the Add Link button.

• After clicking the Add Link button, the Trigger Link pop-up should appear.

2.1 Give your trigger link a clear label.

2.2 Paste the destination URL.

• This is the page users will be redirected to when the link is clicked.

2.3 Click the Save button.

3.1 Make sure the trigger link was added to the list.

1.1 Click the Automation menu item

• Access the Automation section of GoHighLevel
• You’ll now be in the Automation section of GHL, where you can access the Workflows tab from the top menu:

1.2 Click the Workflows tab at the top.

1.3 Click on any workflow that includes an email element.

• In this example, we’re using an email drip sequence.
• Don’t know how to create a workflow? Check out this tutorial: GoHighLevel Workflow Complete Tutorial and Walkthrough

• Once the workflow loads, you’ll be in the Workflow Editor.

2.1 Click on the email element in the canvas.

• The email settings panel should slide in.

2.2 Click into the body of the email where you want to insert the trigger link.

• Place it where it makes the most sense for your message.

2.3 Click the Trigger Link button ⚡

• It looks like a lightning bolt icon in the email tools bar.

2.4 Choose the trigger link you created earlier.

• It should appear in the list if it’s already been saved.

2.1 Confirm the trigger link appears in your email.

2.2 Click Save Action to save the email element.

2.3 Click the main Save button to save the workflow.

2.4 Click Back to Workflows once you’ve finalized the setup.  

• You should now be inside the Workflows Library.

1.1 Click the Create Workflow button.

• Two options will appear.

1.2 Click Start from Scratch.

• You should now see the workflow canvas.

2.1 Click the Add New Trigger button.

• The trigger settings panel should slide in.

2.2 Type Trigger Link Clicked in the search bar.

• You’ll see the Trigger Link Clicked element in the list.

2.3 Click the Trigger Link Clicked option.

• You’ll be taken to the trigger settings for this element.

3.1 Rename the Trigger Link Clicked element to something descriptive.

3.2 Click the Add Filters button.

• The filter dropdown should appear.

4.1 Click the filter dropdown.

4.2 Choose the Trigger Link option.

• A second dropdown will appear after selecting the trigger link filter.

5.1 Click the second dropdown filter.

5.2 Select the trigger link you created earlier.

5.3 Click the Save Trigger button.

• The Trigger Link Clicked trigger will now show in your workflow.

6.1 Add the actions or steps you want to happen after the link is clicked.

Let’s say you send a follow-up email after a webinar. One of the links invites the reader to book a free consult. With an email link trigger, you don’t have to wait for them to complete the form. The moment they click that link, your workflow can get to work.

You might tag them as “Interested,” assign them to a rep, or move them into a different stage in your pipeline. Maybe you send a short SMS that says, “Saw you clicked—need help booking your call?” It’s simple, direct, and based on real behavior.

That’s the value of email link triggers. They turn passive clicks into active steps. And they help you follow up while the interest is still fresh.

Email link triggers don’t need to be fancy to be useful. They help your workflows respond when it counts—right after someone clicks.

If you’re sending emails but not using click-based triggers, you’re missing easy wins. Add one, test it, and watch how it sharpens your follow-up.

Already using email link triggers? Tell us what you’re building—we’d love to hear how you’re making it work.

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