Smarter Banner Targeting in GoHighLevel

Banner Targeting now gives you more control over who sees each announcement in GoHighLevel. Before this update, banners were much broader and could be shown across the whole agency. Now, you can narrow the audience down to the sub-account or user level.

You can also use advanced filters to build more specific rules. These filters can include Sub-account, Country, Timezone, and User Role. If you need tighter control, you can combine conditions with AND logic inside the same group, or use OR logic to create another match path. That means you can build simple rules or more detailed audience groups when needed.

GoHighLevel also added an option for CTA buttons to open links in a new tab. This is useful when sending users to an external offer, landing page, guide, or resource. They can open the link without losing their place inside GHL, which makes the experience smoother and easier to manage.

Banner Targeting matters because not every message should go to every user. A client may need to see a new offer, while a staff member may only need a system notice. With the new targeting options, you can keep each announcement focused on the people it actually applies to.

This is useful for agencies that manage many sub-accounts. You can send onboarding reminders to new clients, location-based offers to selected regions, or role-specific notices to admins and team members. You can also use country and timezone filters when an announcement only makes sense for a certain audience.

The main benefit is simple. Better targeting means less noise and more useful communication. Your users see fewer irrelevant banners, while your important messages have a better chance of being noticed.

Banner Targeting gives you more control over who sees each Announcement in GoHighLevel. In this section, you’ll see how to open the Announcement settings, create or edit a banner, set the audience, and control how the CTA link opens.

The goal is simple: show the right Announcement to the right users without sending every message to everyone.

Here are the main steps to set up Banner Targeting:

• Access the Settings Area in GoHighLevel.
• Open the Announcements Area.
• Set Your Banner Targeting.
• Set the CTA and Publish the Announcement.

To start, make sure you are logged in to the correct GoHighLevel agency account.

• Go to the bottom of the Main Menu on the left-hand sidebar.

1.1 Click the Settings gear icon ⚙️.

• This opens the main Settings area for your agency.

• Inside Settings, use the menu on the left-hand side.

2.1 Click Announcements.

• This opens the Announcements dashboard where you can view and manage your existing banners.

2.2 Click Add custom announcement to create a new Announcement.

• You can also open an existing Announcement if you only want to update its targeting.

• Inside the Announcement editor, use the Customizations panel on the right-hand side.

3.1 Click the Audience tab.

• This opens the Banner Targeting controls for the Announcement.

3.2 Choose your Visibility settings.

• Turn Agency level on or off based on who should see the Announcement.
• Turn Sub-account level on or off depending on whether the banner should appear inside sub-accounts.

3.3 Click Add filter under Advanced filters.

• Use these filters to narrow the audience further.
• You can target users using options such as:
  • Sub-account
  • Country
  • Timezone
  • User Role

3.4 Add more conditions when needed.

• Conditions inside the same group use AND logic, so all conditions must match.
• Add another group when you want to use OR logic and create another way for users to qualify.

For example, you could show a banner to users in a certain sub-account AND with a certain user role. You could then add another group for users in a different country.

• Click the Content tab inside the Customizations panel.

4.1 Enter or update the Body text for the Announcement.

• Keep the message short and clear so users can understand it quickly.

4.2 Turn on the Action button if you want to include a CTA.

4.3 Enter the Button text.

4.4 Open the Action dropdown.

• Choose how the CTA should open.
• When linking to an external page, select the option that opens the URL in a new tab.

4.5 Enter the URL path or destination for the CTA.

• This can be a landing page, offer, guide, or other resource you want users to visit.

4.6 Move the Announcement from Draft to Publish when it is ready.

4.7 Click Save.

• This saves the Announcement with your new Banner Targeting rules and CTA settings.

That’s it. Your Banner Targeting is now set up, so the Announcement can reach the right users while keeping the message more relevant and focused.

Banner Targeting works best when the rules are clear and easy to manage. Start with the smallest audience you need, then add more conditions only when they help. Simple rules are easier to test and less likely to show the wrong Announcement to the wrong users.

Use AND conditions when every rule must match. Use OR groups when you want more than one path into the audience. For example, you might target one sub-account AND a certain user role, then add another OR group for users in a different country.

It also helps to keep external CTA links opening in a new tab. That way, users can check the linked page without losing their place inside GoHighLevel. Before publishing, review your visibility settings and filters one more time. A quick check can prevent a banner from reaching a much larger audience than you planned.

Banner Targeting gives agencies a cleaner way to communicate with clients and users. Instead of sending every Announcement to the full account base, you can match each message to the people who actually need it.

That can be useful for onboarding, promotions, service updates, or client notices. For example, you could show a new service offer only to selected sub-accounts, then limit the banner to admin users inside those accounts. The CTA can open the offer page in a new tab, so the user can check it without losing their place in GoHighLevel.

The main benefit is better control. Your messages stay more relevant, your clients see less clutter, and you can use Announcements in a more focused way across the agency.

Banner Targeting gives GoHighLevel agencies a better way to control who sees each Announcement. You can now target specific sub-accounts and users, use advanced filters, combine rules with AND and OR logic, and open CTA links in a new tab.

The biggest benefit is relevance. Instead of showing the same banner to everyone, you can keep messages focused on the users who actually need them. That can make onboarding, promotions, updates, and client communication feel much cleaner.

If you use Announcements in your agency, this update is worth testing. Start with a simple audience rule, check your filters, and build from there.

How are you planning to use Banner Targeting in your GoHighLevel account?