GHL AI Review Management Just Got Smarter

The latest GHL update to AI review management isn’t just a tweak, it’s a full feature injection. Agencies and their locations now have more control, visibility, and automation power than ever before.

Here’s what’s new:

• Google Business Profile (GBP) Notifications
  As soon as a GBP is connected, GHL now triggers a confirmation alert that AI review management is active. No more guesswork, just instant feedback with a clear path to adjust or disable if needed.
• Location-Level Agent Management
  Agencies can finally empower locations to create, edit, and manage their own AI agents, without giving away full admin rights. It’s perfect for hands-off scalability with built-in control.
• HIPAA-Compliant AI Responses
  This is a game-changer for any agency or sub-account working in healthcare. Every AI-generated review response is now fully HIPAA compliant. That means you can scale with confidence in regulated industries.

These aren’t just technical updates, they’re practical tools for agencies managing multiple accounts and compliance-sensitive clients. More visibility, more safety, and more autonomy for the locations doing the heavy lifting.

Previously, AI review management was all-or-nothing: either the agency managed everything or handed over the keys. Now, GHL has introduced granular permissions so agencies can decide exactly how much control each location should have.

Here’s what’s different:

• Permission-Based Agent Management
  Agencies can now toggle permissions so that locations can manage their own AI agents. Want to give a dental office freedom while locking down a new client’s access? Easy.
• Notifications When GBP is Connected
  As soon as a location connects their Google Business Profile, they’ll receive a confirmation that AI review management is active. This removes onboarding confusion and ensures everyone knows what’s live, and what isn’t.
• Agent Visibility and Editing at the Location Level
  Once enabled, locations can create, edit, and update their review response agents directly. This means less back-and-forth with the agency and faster local response times.

Bottom line? You stay in control as the agency, but now you can empower your clients to help themselves, with clear, guided permissions that don’t compromise your oversight.

This goes way beyond a simple feature improvement. It’s a shift in how review management works, putting smarter tools in your hands and letting you grow without losing oversight.

Here’s why it matters:

• Agencies Stay in the Driver’s Seat
  You can now delegate review response management to locations without sacrificing control. Set the rules, toggle access, and trust that each sub-account operates within your parameters.
• Locations Get Autonomy Without Risk
  Instead of waiting on your team to approve every review response or adjust settings, trusted locations can handle their own AI review management setup. It’s faster, cleaner, and more empowering.
• HIPAA Compliance = New Revenue Opportunities
  Now that AI responses are HIPAA-safe, agencies can finally go after medical clients without sweating the legal stuff, dentists, med spas, and clinics are all fair game.
• Better Onboarding, Fewer Support Requests
  GBP notifications give users instant clarity on what’s working and what’s not. That means fewer calls to your support team asking, “Why aren’t reviews replying?”
• Huge Cost Savings
  Let’s not bury the lead: a price drop from $0.08 to $0.01 is massive. Now you can scale AI review management coverage without racking up costs.

If you’re managing a handful, or a few hundred, client accounts, this update makes your life easier. You get more control without adding more chaos.

Need a quicker way to handle reviews, without dropping the ball on compliance? The new Reviews AI makes it dead simple to turn on AI replies, manage who’s in charge, and get everything rolling right inside your GHL account. Here’s how to get it set up:

1.1 From your GHL account, click the Main Menu on the left.
1.2 Navigate to Reputation > Settings > Reviews AI.

2.1 If not already linked, follow the on-screen steps to connect your GBP.
2.2 You’ll get a confirmation message when Reviews AI is active.

3.1 In the Reviews AI settings, find the toggle for AI-generated responses.
3.2 Turn it ON to activate automatic replies or OFF to disable.

4.1 Open your Agency Dashboard and click into Settings, then tap on Sub-Accounts.
4.2 Pick the specific account you’re adjusting and open its settings.
4.3 Under permissions, toggle “Allow Reviews AI Agent Management” to ON.

5.1 Once permissions are enabled, log into the sub-account.
5.2 Go to Reputation > Settings > Reviews AI > Agents.
5.3 Create or edit custom agents with tone, voice, and rules.

That’s it. You’re now running smarter, scalable review automation, with full control at both the agency and location levels.

Ready to get more than just the basics from AI review management? These expert tips will help you set up a solid system that keeps your clients happy and your brand looking sharp.

Use Smart Response Filters
 Let your AI handle the happy customers, 4 and 5-star reviews can get instant replies. But for anything lower, route it to a human. That way, your responses stay personal and your brand doesn’t come off tone-deaf.

Create Tags for Escalation
Build a workflow that tags any 1–3 star review with something like “Needs Attention.” Then route those contacts to a human rep. This lets you handle issues proactively without letting anything slip through the cracks.

Customize Agent Tone for Each Brand
One tone doesn’t fit all. Set different agents for different locations or verticals, some may need a warm, empathetic tone, while others want something sharp and professional.

Leverage Agent Templates for Speed
Create agent templates with pre-defined tones and rules for easy replication across sub-accounts. This helps you scale review automation faster and keeps everything consistent.

Set Weekly Review Audits
Set a time each week to skim through a few of the AI-generated reviews. You might catch a strange turn of phrase or tone slip—and it’s easier to fix early than clean up later.

Use HIPAA Only Where It’s Needed
HIPAA compliance is great for medical and health-related clients, but don’t enable it across the board unless required. It adds stricter data handling, which you don’t always need.

Bonus Tip: Offer AI as an Add-On
With the new $0.01 pricing, consider bundling AI review management as a paid add-on in your SaaS plans. It’s a great upsell and now highly affordable.

So, what kind of impact can this new version of AI review management actually make? Let’s talk outcomes, because this isn’t just about saving time. It’s about driving better results, improving client satisfaction, and scaling smarter.

Faster Response Times Across All Locations
With AI handling replies, reviews don’t sit unanswered for hours. Customers hear back right away, which makes your brand look sharp and responsive.

More Reviews Managed Without More Staff
 Doesn’t matter if you’re running 10 clients or 200, you can now keep tabs on them all without drowning in tasks. One person can manage it all without hitting burnout.

Higher Satisfaction with HIPAA Confidence
Healthcare clients can now rely on you for fully HIPAA-compliant responses. That’s a big selling point when competing for clinics, dentists, med spas, and specialists.

Big-Time Cost Reduction
At $0.01 per review, you’re paying 87% less than before. That makes review automation accessible for every client—even low-volume accounts that couldn’t justify it before.

Fewer Support Tickets and Setup Headaches
With GBP alerts and a smoother setup, your clients can turn on AI review management without needing your help. That’s fewer support questions and less back-and-forth.

Client Retention and Upsell Potential
With customizable tone, agent control, and compliance built in, AI review management becomes a sticky feature. Your clients will rely on it, and they’ll stick with you because of it.

The updated AI review management isn’t just a technical upgrade, it’s a real opportunity to automate smarter, scale easier, and serve your clients better.

With GBP notifications, granular permissions, location-level control, and HIPAA compliance, this update gives agencies everything they need to build a reputation system that runs itself, while staying flexible and secure.

A price cut that deep, down to just a penny per review, pretty much sells itself.

If you haven’t activated AI review management yet, now’s the time.
If your clients are managing reviews manually, flip the switch.
If you’re not upselling it as a service, you’re leaving money on the table.

Smart AI review management automation is no longer a premium feature, it’s the new baseline.