New AI Tool Simplifies A2P Campaign Validation

GoHighLevel just gave agencies a massive upgrade in how they handle A2P SMS campaign submissions. The new AI-powered compliance validator is built directly into the campaign workflow—and it’s designed to catch issues before the carriers ever lay eyes on your application.

Here’s how it works: when you’re about to review and submit your A2P campaign, GoHighLevel automatically scans your Opt-In Form URL. It doesn’t just stop there—it also retrieves and evaluates the linked Privacy Policy and Terms of Service pages. Then, using an up-to-date checklist based on CTIA, TCR, and major carrier policies, the system runs a full compliance review.

You’ll see a modal pop up showing:

• Which items passed or failed
• What sections need updates
• Clear, plain-English tooltips explaining what to fix and why

This isn’t some generic audit. It gives you actionable, line-by-line feedback like:

• “Missing opt-out instructions”
• “Consent checkbox must not be pre-checked”
• “Message frequency not disclosed”

You can’t submit the campaign until this review process finishes—but once it does, you get to choose: either fix the flagged issues or proceed knowing the risks.

For now, it only supports Website Forms and Facebook Lead Forms, but GoHighLevel has already confirmed more opt-in types are coming.

This update flips the A2P game on its head. Instead of fixing problems after rejection, you can prevent them from happening in the first place.

Let’s be real: getting an A2P campaign approved can feel like playing carrier roulette. You follow the steps, fill out the forms, hit submit… and then comes the rejection email.

What went wrong? Nine times out of ten, it’s the same culprits—your opt-in form didn’t meet the standards, your Privacy Policy was vague or missing, or your Terms of Service didn’t say what the carriers needed to see.

The biggest offender? Non-compliant opt-in flows.

That alone causes the majority of rejections, leading to delays, rewrites, support tickets, and frustrated clients who just want their texts to go out. And worse, the old system made you wait until the carriers reviewed it before you even knew something was wrong.

This new AI validator flips the process. Instead of getting blindsided after submission, you now get clarity upfront. It’s like running a pre-flight safety check for your campaign. If something’s broken, you’ll know right away—and you’ll know how to fix it.

For agencies managing multiple clients, this is huge. It reduces the back-and-forth. It speeds up approvals. And it helps you look like a pro instead of someone who’s guessing their way through carrier rules.

The magic happens right before you hit that final “Submit” button on your A2P campaign. GoHighLevel automatically scans the Opt-In Form URL you provided and pulls the linked Privacy Policy and Terms of Service pages. From there, it runs a full validation using a dynamic set of carrier compliance rules.

As soon as the scan completes, a modal pops up with the results.

Inside the modal, you’ll see:

• A count of how many compliance checks were passed
• A breakdown for each of the three core pages: Opt-in, Privacy Policy, and Terms
• Line-by-line validation feedback that tells you what’s good and what’s not

The system checks for things like:

• Whether your business name is visible on the form
• If the consent checkbox is unchecked by default
• Whether opt-out instructions are clearly stated
• Disclosures around message type, frequency, and data rates
• Privacy policy language on SMS opt-in, data collection, cookie usage, and security
• Terms of Service disclaimers like 18+ age restrictions, carrier liability, and support contacts

Each flagged issue includes a tooltip so you can understand what’s wrong and how to fix it.

And here’s the key part: while the compliance scan is required to complete the campaign submission process, you’re not forced to fix every issue. You can still submit at your own risk—but now you’re doing it with your eyes open.

It’s a clean, transparent system that helps you tighten things up before the carriers get involved.

You don’t need to enable anything or dig into settings. This AI compliance check is now baked directly into the A2P campaign process inside GoHighLevel.

Here’s exactly how to use it:

Go to the left-hand sidebar, look all the way to the bottom.

1.1 Click on the gear icon ⚙️ labeled “Settings.”

• You’ll now be in the main Settings dashboard, where you can access:
  • Business Info
  • Billing
  • My Staff
  • and more.

• The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL

1.1 Click on the Phone Menu Item.

• Access the ‘Phone’ section of GoHighLevel
• You’ll now be in the ‘Phone’ section of GHL, where you can access the Trust Center section from the top menu:

1.2 Click on the ‘Trust Center’ menu link.

• Campaign submission is blocked until the compliance review is complete.
  • Count of Compliance Criteria passed by the Opt-in form,Privacy Policy and Terms of Service
  • Line-by-line validation with simple explanations
  • Clear guidance on what needs to be updated(using Tool-tips and soon-to-be released Support Articles)

• Once the compliance review is complete, you can then choose address all missing criteria flagged in the compliance review or proceed further with the A2P submission at their own risk.

Important Limitations (for now):

• This only works for Website Form and Facebook Lead Form opt-in methods.
• It doesn’t yet support SMS keyword opt-ins or other advanced opt-in formats.
• Passing this check does not guarantee carrier approval—but it drastically improves your odds.

Want to breeze through the A2P process and cut down on back-and-forth? Here are some agency-tested best practices to help you get the most out of the new AI compliance validator.

• Use a staging URL to test before going live
  Before submitting, plug your form, Privacy Policy, and Terms of Service into a staging page. Run them through the validator and fix anything that’s flagged. Then copy the clean version to your live site.
• Keep it simple and visible
  Make sure your business name, consent checkbox, opt-out language, and link to legal pages are all easy to find on the form. Avoid tiny fonts or hidden sections.
• Don’t pre-check your consent box
  This is one of the most common mistakes. Carriers want explicit consent—which means the user has to manually check the box.
• Include a direct support contact in your Terms of Service
  A phone number or email shows carriers you’re legit and responsive.
• Cover message frequency and cost disclosures clearly
  Phrases like “Msg & data rates may apply” and “2–4 msgs/month” help cover the legal bases and build trust with users.
• Use GHL forms when possible
  They’re more likely to stay in sync with evolving compliance requirements and easier to update quickly.
• Read the tooltips
  Seriously. They’re gold. GHL’s AI doesn’t just say what’s wrong—it explains why and how to fix it. That’s your shortcut to fewer rejections.

These quick moves can save hours—or even days—of campaign delays and keep your agency reputation solid.

This update is a big win for agencies handling SMS compliance for clients.

Before this tool, getting an A2P campaign approved meant guessing what the carriers wanted. You’d submit everything, cross your fingers, and wait—only to find out days later that a missing checkbox or vague policy derailed the entire campaign.

That created bottlenecks, client frustration, and wasted time.

Now? You get a real-time compliance check before you even hit submit. That means:

• Faster campaign approvals
• Fewer support tickets
• Less back-and-forth with clients
• More predictability in your project timelines

And let’s not overlook the credibility boost. When you can confidently explain why a form passed or failed and show the client the actual line-by-line feedback, you position yourself as an expert—not someone just filling out boxes.

This isn’t just a tool—it’s a reputation saver.

Once you start using the AI compliance validator, the difference is immediate.

No more guessing. No more scrambling after rejection. Just clarity from the jump.

Here’s what you’ll notice:

• Campaigns get approved faster
  By fixing issues before you submit, you skip the review-delay-reject-repeat cycle.
• Rejection rates go way down
  Most rejections are due to basic oversights—like missing opt-out language or weak privacy wording. This tool flags them early.
• Your SMS deliverability improves
  When your campaigns follow the rules, carriers are less likely to throttle or filter your messages.
• Clients trust you more
  You can explain what’s needed, why it matters, and how it’s being handled—before the client even asks.
• You reduce support tickets and wasted time
  Less time spent asking “what did I miss?” means more time building actual campaigns.

Think of this update like your pre-flight checklist. You’re not guessing if the plane is ready—you’ve got the tools to check everything before takeoff.

The A2P compliance process just got a serious upgrade—and it’s one every agency should be using.

GoHighLevel’s built-in AI validator helps you catch the most common campaign killers before your submission even reaches the carrier. You get clear, actionable feedback on your Opt-In Form, Privacy Policy, and Terms of Service—so you can fix issues fast and move forward with confidence.

Is it a guarantee of approval? No. Carriers still have the final say. But this tool cuts down the guesswork, the delays, and the late-night headaches that come from being left in the dark.

So here’s your move:

Next time you’re submitting an A2P campaign, don’t just rush it through. Use the validator, read the results, make the fixes. You’ll save time, look smarter, and get better results for your clients.

Carrier compliance doesn’t have to be a mystery anymore. Now it’s a checklist—with AI on your side.