Subaccount Logo Branding: Complete Guide for GHL SaaS Providers

Let’s walk through how to apply subaccount logo branding in GoHighLevel.

Start by heading into the Settings of the specific sub-account. This is where you’ll upload your client’s logo—so when they log in, it feels like their space, not just a generic dashboard.

Think of it like adding their name to the door, but with a sharp-looking logo instead. It’s a simple step that instantly levels up their experience and makes your SaaS setup feel more polished.

Subaccount logo branding isn’t just a nice touch—it builds trust. Agencies that customize dashboards with their client’s branding see up to 40% more engagement and 25% longer retention. It creates a smooth, pro-level experience that feels more thoughtful and keeps clients around longer. In short: it’s one of the simplest ways to boost loyalty and stand out as a premium service.

• Go to the left-hand sidebar and scroll all the way to the bottom.

1.1 Click on the ⚙️ gear icon labeled “Settings.”

• You’ll now be in the main Settings dashboard, where you can access:
  • Business Profile
  • Billing
  • My Staff
  • And more.

2.1 Click the “Copy” icon next to your Location ID.

• The copy icon “📄” is located beside the right side of the location ID.
• The Location ID is located above the business logo column.
• Paste this ID somewhere safe like a Notepad or Word document.
• The Location ID is your unique identifier that connects your custom branding to the right subaccount

• The main menu on the left includes all major areas of GoHighLevel.

3.1 Click on the ‘Media Storage’ menu item.
3.2 Press the Upload button and follow the steps to upload your image.
3.3 Once uploaded, click the image.

4.1 Click the Copy Link button to copy the logo’s direct URL.

• Store this along with your Location ID for later use.

• The reason why these codes is needed:
  • Targets a specific subaccount’s logo using a class tied to that subaccount’s unique ID.
  • Sets a custom image as the logo using the content property and fixes its dimensions to 220px for consistent display.
  • Applies negative top and bottom margins to shift the logo’s position vertically, fine-tuning its alignment within the layout.
• Use the code below:

/* Subaccount Logo */
.<SUBACCOUNT_ID HERE>.agency-logo {
content: url(<IMAGE_URL HERE>);
min-height: 220px;
max-width: 220px;
height: 220px;
width: 220px;
margin-top: -40%;
margin-bottom: -40%;
}

Important Notes to remember:

• The height and width properties ensure your logo displays at the optimal size

5.1 Replace <SUBACCOUNT_ID HERE> with your actual Location ID.
5.2 Replace <IMAGE_URL HERE> with the copied link to your logo.

• Go to the left-hand sidebar and scroll all the way to the bottom.
• Make sure you’re in Agency Mode, not a sub-account.

6.1 Click on the gear icon labeled “Settings.”

• You’ll now be in the main Agency Settings dashboard, where you can access:
  • My Profile
  • Company
  • Billing
  • And more.

7.1 Click on the Company option.

• You’ll find it on the left side—just below “My Profile” and above “Team.”

7.2 Click the Whitelabel tab.

• Once the page loads, you should see your branding options appear. This confirms you’re in the right place.

8.1 Scroll down until you find the Custom CSS section.
8.2 Paste your edited CSS snippet into the code area.
8.3 Click the Save Changes button.

9.1 Your logo should now appear on the upper left side of your sub-account dashboard.

Subaccount logo branding is a small touch that makes a big impact—cleaner interfaces, a more polished feel, and a better client experience overall. But let’s be real: customizing logos in GoHighLevel isn’t always plug-and-play. This quick guide walks you through the usual hang-ups and how to fix them—minus the fluff.

Problem: Your client’s logo appears stretched or squished.

Solution: Ensure the logo maintains a 1:1 aspect ratio. GoHighLevel recommends using square images (e.g., 200×200 pixels) in SVG, PNG, or JPG formats. Avoid manually setting height and width in CSS that could distort the image.

Problem: The uploaded logo doesn’t appear on the dashboard.

Solution: Double-check that the image URL is correct and publicly accessible. Ensure the CSS snippet includes the correct subaccount ID and image URL. Also, verify that the logo file is in a supported format and within the recommended size limits.

Problem: The logo looks fine on desktop but not on mobile devices.

Solution: Use responsive design principles in your CSS to ensure the logo scales appropriately across different screen sizes. Avoid fixed dimensions that don’t adapt to various devices.

Problem: You’ve updated the logo, but the old one still appears.

Solution: Clear your browser cache or perform a hard refresh. Sometimes, browsers store old versions of images, causing display issues.

Using subaccount logo branding keeps your client’s experience clean and consistent. Every time they log in, they see a logo that reinforces your brand’s presence. It signals professionalism, shows you care about the details, and helps build trust over time. That kind of polish makes clients stick around longer—and strengthens the relationship.

Hey GHL pros, here’s the deal: subaccount logo branding isn’t just a nice-to-have. It’s about giving your clients a space that feels truly theirs. When their logo’s front and center, they see their brand — not yours. That builds trust and shows you’re serious about their success. It’s a small change that makes a big difference in client loyalty. Simple, effective, and worth it.

Whether you’re white-labeling like a boss or running a full-blown SaaS empire, this update is your secret weapon. It lets you command more respect, charge premium prices, and ultimately, build a business that’s as resilient as a grizzly bear in winter. So, what are you waiting for? Go out there, brand those sub-accounts like you mean it, and watch your client loyalty and your bottom line EXPLODE!

What’s your take on this logo upgrade? Drop a comment below and tell us how you’re gonna use this to level up your GHL game!

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