GHL Unsubscribe Automation Mini-Guide 

Keep email opt-outs clean and simple. This video shows how to build unsubscribe automation in GHL.

What you’ll see:

• Start when a contact opts out.
• Remove them from other workflows.
• Turn on Email DND.
• Add a note and test it.

When your unsubscribe automation is on, GHL does the cleanup. The workflow starts when a contact opts out. You do not need to fix the record by hand.

Here is what happens next.

• GHL sees the email opt-out.
• The contact leaves all other workflows.
• Email DND turns on for that contact.
• A note is added for your team.
• The contact record stays clear and easy to read.

This unsubscribe automation helps you keep things neat. Your team sees what happened. Your workflows stay clean. Your email list is easier to manage.

This unsubscribe automation is built in the Automation area of your GHL sub-account. You will create one workflow that sees an email opt-out, removes the contact from other workflows, turns on Email DND, and adds a team note.

This setup gives you a clean way to handle unsubscribed contacts. No hunting through records. No guessing what happened. GHL does the cleanup, and your team gets a clear trail.

• Access the Workflow Builder from the Automation Section.
• Set the Email Events Trigger After Renaming Your Workflow.
• Rename the Email Events Trigger and Add a Filter.
• Set the Unsubscribed Event as the Filter Before Saving the Trigger.
• Search for and Add the Remove from Workflow Element.
• Choose the All Workflows Except Current Workflow Option Before Saving the Action Element.
• Search for and Add the Enable/disable DND Element.
• Enable DND for Email Before Saving the Action Element.
• Search for and Add the Add to Notes element.
• Set the Action Name and Note Reminder for the Team.
• Publish and Save Your Workflow.

To start, make sure you are logged in to your GoHighLevel sub-account.

• Create the workflow in the Workflow Builder inside the Automation section.

1.1 Click Automation.

• You will be taken to the Workflows tab by default.

1.2 Click Workflows.

• You will see your workflow list. You will also see options like Create Folder, Build Using AI, and + Create Workflow.

1.3 Click + Create Workflow.

• A dropdown menu will appear with several options, including + Start from Scratch.

1.4 Click + Start from Scratch.

• You will be taken to the Workflow Builder.

• Rename your workflow, then set the Email Events trigger.

2.1 Rename your workflow.

• Click the Pencil icon at the top of the Workflow Builder. Then enter a clear name for your workflow.

2.2 Click Add New Trigger.

• The trigger library will appear. You can search for and select a trigger here.

2.3 Search for and select Email Events.

• You will be taken to the Email Events trigger settings page.

• Give the Email Events trigger a clear name. Then add a filter.

3.1 Rename the Email Events trigger.

• This makes it easier to find on the workflow canvas.

3.2 Click Add Filters.

• A drop-down filter will appear below the Add Filters button.

• Choose Event as the filter. Then select Unsubscribed before saving the trigger.

4.1 Select Event from the first drop-down filter.

• Another drop-down filter will appear below the first filter.

4.2 Select Unsubscribed from the second drop-down filter.

4.3 Click Save Trigger.

• The trigger will now appear on the workflow canvas.

• Click Add New Element, then search for and select the Remove from Workflow action element.

5.1 Click Add New Element.

• The action library will appear on the right side of the canvas.

5.2 Search for and select the Remove from Workflow action element.

• You will be taken to the Remove from Workflow settings page.

• Rename the action element, then choose the All Workflows Except Current Workflow option before saving it.

6.1 Rename the action element.

• This makes the workflow easier to read on the workflow canvas.

6.2 Select All Workflows Except Current Workflow from the Workflow drop-down menu.

6.3 Click the Save Action button.

• The action element will now appear on the workflow canvas.

• Click Add New Element. Then search for and select the Enable/disable DND action element.

7.1 Click Add New Element.

• The action library will appear on the right side of the canvas.

7.2 Search for and select the Enable/disable DND action element.

• You will be taken to the Enable/disable DND settings page.

• Rename the action element. Then enable DND for email before saving it.

8.1 Rename the action element.

• This makes the workflow easier to read on the workflow canvas.

8.2 Select Enable DND for specific channels for the DND type.

• A new drop-down for what channel should appear.

8.3 Choose the Email Channel

8.4 Click the Save Action button.

• The action element will now appear on the workflow canvas.

• Click Add New Element, then search for and select the Add to notes element.

9.1 Click Add New Element.

• The action library will appear on the right side of the canvas.

9.2 Search for and select the Add to notes action element.

• You will be taken to the Add to notes settings page.

• Rename the Add to notes action element, then enter the note reminder for the Marketing team.

10.1 Rename the Add to notes action element.

• Use a clear and simple name.

10.2 Enter the Note Title.

10.3 Write a short note for the marketing team

• The note should be clear and helpful, so the team knows what happened and can review ways to improve the campaign.

10.3 Click the Save Action button.

• The action element will now appear on the workflow canvas.

• Turn on Publish, then save your workflow.

11.1 Turn on the Publish toggle.

• The toggle will turn blue to show that the workflow is active.

11.2 Click Save.

• The red dot on the Save button will disappear, confirming that your workflow has been saved.

A good unsubscribe automation should be easy to read and easy to trust. Build it like someone else may need to fix it later. Because one day, they probably will.

• Use a clear workflow name so you can find it fast.
• Rename each trigger and action with plain words.
• Choose All Workflows Except Current Workflow so the cleanup can finish.
• Add a short team note that explains the opt-out.
• Test the workflow with a sample contact first.
• Check the contact record after the test.
• Review the workflow when your email process changes.

These small steps help your unsubscribe automation run cleanly. Your team knows what happened, your records stay clear, and you avoid the classic “who changed this thing?” problem.

This unsubscribe automation helps when you send emails often and need a clean opt-out process. It is a smart fit for agencies, small teams, and client accounts that run nurture emails, promos, or follow-ups.

You can use it to:

• Stop opted-out contacts from moving through email workflows.
• Keep client campaign records clean.
• Help sales teams avoid the wrong follow-up.
• Add a clear note to the contact record.
• Cut down manual cleanup after each opt-out.
• Help protect your sender name.

This is a simple workflow, but it does useful work. It keeps your email process clean and helps your team avoid mistakes that can cause bigger problems later.

A few questions come up when you build unsubscribe automation in GHL. These answers will help you set it up the right way and avoid small mistakes that can make a big mess later.

Unsubscribe automation is a small workflow that does honest work. When a contact opts out, GHL removes them from other workflows, turns on Email DND, and adds a clear team note.

That keeps your records clean and your email process easier to trust. No extra digging. No loose ends sitting around like a half-finished job.

Test this unsubscribe automation in one sub-account first. Use a sample contact, check the record, and make sure each step works before you use it with live campaigns.