GoHighLevel: Automate Tagging Based on Campaign Interactions

The new Automate Tagging Based on Campaign Interactions feature is designed to revolutionize how you personalize and target your email campaigns in GoHighLevel. Here’s why this update is a game-changer for marketers like you.

Gone are the days of manually tagging users based on their engagement with email campaigns. With this update, you can now automate the process, saving time and enhancing your ability to deliver personalized, targeted messages.

What’s New?

The Automate Tagging Based on Campaign Interactions feature allows you to:

• Automatically add tags when users interact with your email campaigns, such as clicking a link or opening an email.
• Configure these tagging rules directly within the “Send or Schedule” screen for ultimate convenience.

Key Benefits

• Enhanced Personalization: Tailor your messaging to users based on their behavior, improving engagement rates.
• Improved Automation: Save hours by eliminating manual tagging tasks, letting you focus on strategy instead.
• Simplified Segmentation: Easily group users based on their interactions for more effective targeting.

Limitations to Keep in Mind!

• Tags are added only once per interaction.
• Links are uniquely identified by their URL.
• Trigger links (e.g., unsubscribe links) cannot be tagged.
• Tagging specific link clicks requires Tracking Links to be enabled.

Why This Update is Important

Effective email campaigns thrive on personalization and segmentation. However, manually tagging users based on campaign interactions was tedious and error-prone. With this update, you can:

• Optimize targeting strategies by dynamically segmenting users based on engagement.
• Streamline your workflow by reducing reliance on manual processes or complex automation setups.
• Deliver timely, relevant content that aligns with user actions, boosting overall campaign performance.

How to Implement Automate Tagging in Your Business

1. Create Your Campaign: Design your email campaign as you normally would.
2. Enable Tagging: In the “Send or Schedule” screen, turn on the “Add Tags” option and click “Add Conditions.”
3. Set Your Conditions: Choose the type of interaction (e.g., email open, link click) and specify the tag to be added.
4. Save and Send: Finalize your campaign and hit send.
5. View Tags in Stats: After sending, access the “Campaign Stats” page to view a summary of added tags.
6. See Tagged Contacts: Click “View Contacts” to identify which users were tagged based on your set conditions.

Customization Tips

• For high-value leads, create tags based on specific link clicks to target them with tailored offers.
• Use behavior-based tags to create nurture sequences that address user needs at each stage of the funnel.
• Analyze tagging data in campaign stats to refine your strategies for future campaigns.

Benefits of Tagging Automation

This feature empowers marketers to achieve:

• Higher Conversions: By targeting users with personalized follow-ups based on their interests.
• Time Savings: Automating tagging reduces repetitive tasks, freeing up resources for strategic planning.
• Improved Client Satisfaction: Delivering relevant content at the right time fosters stronger customer relationships.

Conclusion

The Automate Tagging Based on Campaign Interactions feature simplifies tagging, enhances targeting, and improves the overall effectiveness of your marketing campaigns. By leveraging automation, you can save time, deliver better results, and focus on growing your business.

Ready to take your email campaigns to the next level? Explore this new feature today and see the difference it makes!