Streamline A2P SMS Campaigns with GoHighLevel’s Compliance Flow

A2P stands for Application-to-Person messaging. It refers to business text messages sent to customers.

Examples include:

• Appointment reminders
• Marketing promotions
• Customer support messages
• Verification codes

To send these messages legally in the United States, businesses must register their campaigns with mobile carriers.

This registration helps prevent spam and protects consumers.

Many users found the old process confusing. It required:

• several manual entries
• detailed compliance language
• correct opt-in wording
• proper campaign classification

Even small mistakes could cause a campaign rejection.

As a result, users often had to fix errors and submit the campaign again.

GoHighLevel created a pre-built compliance flow to simplify the process.

This system helps users complete the required steps correctly.

Instead of building everything manually, the platform now automates many compliance tasks.

Here are the main improvements included in this update.

The system automatically generates a compliant SMS opt-in widget.

This widget includes the required elements such as:

• opt-in consent language
• message frequency notice
• data rates disclaimer
• HELP and STOP instructions

Users no longer need to create these manually.

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The platform inserts the required carrier-approved disclosure text automatically.

This reduces the chance of missing important compliance details.

It also ensures that campaigns meet carrier and regulatory standards.

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The new flow helps prevent common mistakes.

For example, it blocks invalid combinations such as:

• mismatched campaign types
• incorrect opt-in methods
• missing required disclosures

This helps users submit campaigns correctly the first time.

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Because the system ensures proper compliance setup, campaigns are more likely to pass review.

This can lead to:

• faster approvals
• fewer resubmissions
• less frustration during setup

The new A2P Campaign Registration process in GoHighLevel introduces a guided setup that automatically builds a compliant SMS campaign. Instead of manually writing consent language or configuring opt-in methods, the platform now generates a compliant Chat Widget, applies required disclosure text, and locks critical compliance fields during registration.

This step-by-step guide will walk you through how to start a campaign using the Pre-Built Campaign (Chat Widget) registration flow. You will select your messaging type, choose the correct use case, review the automatically generated compliance widget, and submit your campaign for carrier approval.

Here are the steps to complete A2P Campaign Registration using the new pre-built campaign setup inside GoHighLevel.

• Access the A2P Campaign Registration section in GoHighLevel
• Start a new campaign registration
• Select the Pre-Built Campaign (Chat Widget) option
• Choose your message type
• Select your messaging use case
• Review the automatically generated Chat Widget
• Preview the opt-in widget
• Complete the final compliance review
• Submit your campaign for approval

To start make sure you are logged in to your GoHighLevel sub-account.

• Go to the bottom of the Main Menu on the left-hand sidebar.

1.1 Click the Settings gear icon ⚙️.

• This opens the Settings Dashboard where you can access Business Info, Billing, My Staff and other configuration areas.

Inside the Settings dashboard you will find the messaging compliance tools used for registering SMS campaigns.

2.1 Scroll down to the Phone Numbers section.

2.2 Click Trust Center

2.3 Click A2P Campaign Registration.

• This opens the A2P Campaign Registration page where all SMS campaigns are created and submitted for carrier approval.

From the A2P Campaign Registration page you can create a new messaging campaign.

3.1 Fill up Business Details

• This opens Business Details Mini Form and GoHighLevel guides you through the submission process.
  • Put where your business entity is registered
  • Put Your Business Name
  • Put Your Busness Address
  • Put Your Business Authorized Representative Contact Info Such as Name, Lastname, Email, Phone Number, and Job Position

3.2 Select Your Brand Type

• Pick the Messaging Tier that Fits Your Business and click the acknowledgement before proceeding to next step
  • Make sure you read all the details and important notes before proceeding to next steps

3.3 Fill Up Business Brand Details

• Fill up your Business brand Details such as:
  • Brand Name
  • Business Industry
  • Phone Number
    • Phone Number is must be the mobile number that you can receive text messages on to complete OTP verification. Only US/Canadian mobile numbers are accepted. Please do note: You cant use a number purchased through LeadConnector or a VoIP number purchased from any platform. If your all Clear

• GoHighLevel now provides a recommended Pre-Built Campaign path designed to reduce compliance errors.

4.1 Select Pre-Built Campaign (Chat Widget).

• This activates the widget-first registration flow.
• The system will automatically generate:
  • Compliance disclosure language
  • STOP / HELP instructions
  • Data rate messaging
  • Frequency disclosure
  • A compliant Chat Widget for SMS opt-ins.

• The next step is selecting the primary purpose of your SMS campaign.

5.1 Select your Message Type.

• Choose Marketing / Promotional if your campaign sends promotions or offers.
• Choose Informational / Non-Marketing if your campaign sends alerts, updates, or service notifications.
  • The system uses this selection to determine the allowed messaging use cases.
  • After selecting the message type, GoHighLevel displays compatible use case options.

5.2 Select the use case that best describes your messaging.

• Open the Use Case dropdown menu.
  • Common informational use cases include:
    • 2FA
    • Account Notification
    • Customer Care
    • Delivery Notification
    • Fraud Alert
    • Security Alert

• The dropdown list automatically filters options to prevent incompatible campaign submissions.

5.3 Add Additional Message Details

• Add Additional Message Details if needed, The message include age gated content as defined by Carrier and CTA guidelines

• Once the use case is selected, GoHighLevel automatically generates the SMS opt-in Chat Widget.

6 .1 Review the Widget Preview.

• The widget includes:
  • Phone Number field (required)
  • Compliance disclosure text
  • STOP / HELP language
  • Data rate disclosure
  • Message frequency notice
    • These fields are locked to ensure compliance with carrier rules.

• Before submitting the campaign GoHighLevel performs a final compliance check.

7.1 Review the automatically generated Sample Messages.

7.2 Confirm the Opt-in Method is set to Chat Widget.

7.3 Verify your Website Compliance Checklist.

• This checklist confirms that your website clearly explains how users opt into SMS messaging.

• Once everything is confirmed you can submit the campaign for carrier review.

8.1 Click Submit Campaign.

• Your A2P Campaign Registration will now be sent to carriers for approval.
• Approval times may vary depending on campaign type and carrier review queues.

Even with the new system, a few best practices can help.

Use clear campaign descriptions.

Explain what messages users will receive.

Provide realistic sample messages.

Examples include appointment reminders, delivery notifications, or service alerts.

Avoid placeholder messages.

Also explain message frequency clearly.

Examples include:

• 1–2 messages per week
• Messages sent after account activity

Finally, make sure your website supports the campaign.

Your site should explain how users opt in to receive SMS messages.

SMS marketing is one of the most effective communication channels for businesses.

However, strict regulations make compliance essential.

The new pre-built flow helps users:

• stay compliant with carrier rules
• avoid common registration mistakes
• launch SMS campaigns faster

This is especially helpful for agencies that manage multiple clients inside GoHighLevel.

This feature is valuable for:

Marketing agencies
They can register campaigns faster for clients.

Local businesses
They can start SMS marketing without learning complex compliance rules.

SaaS resellers
They can simplify onboarding for new users.

The new Pre-Built A2P Campaign Registration flow in GoHighLevel simplifies one of the most complex parts of SMS marketing.

By automating compliance steps and preventing common errors, the platform helps users register campaigns more easily and with fewer delays.

If you use GoHighLevel for SMS marketing, this update can save time and improve your campaign approval rate.