GHL Chat Widget Branding Just Got Easier

Wait Action Enhancement: TikTok DM Replies  

What’s New:
Instead of continuing after a fixed delay, your workflow can pause until someone replies to your TikTok DM.

Where in GHL:
Found in Automation → Workflows using the Wait action after sending a TikTok DM.

Impact:
Your automation responds when someone actually joins the conversation, rather than after a timer runs out.

Recommended For:
Anyone using TikTok DMs to start conversations with potential customers.

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India Recurring Mandate Support for Affiliate Indian Signup Pages  

What’s New:
Supports recurring payment mandates for Indian affiliates, helping subscriptions comply with local banking requirements.

Where in GHL:
Available on Affiliate Program signup pages for users in India.

Impact:
Creates a smoother signup experience while reducing payment failures for recurring subscriptions.

Recommended For:
Agencies, SaaS businesses, and affiliate programs onboarding customers in India.

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Housecall Pro – More Workflow Actions & Triggers  

What’s New:
Adds new workflow triggers and actions for the Housecall Pro integration, giving you more ways to automate field service processes.

Where in GHL:
Inside Automation → Workflows when using the Housecall Pro integration.

Impact:
Expands automation possibilities between HighLevel and Housecall Pro, reducing manual work and improving operational efficiency.

Recommended For:
Home service businesses, field service companies, and agencies managing Housecall Pro clients.

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Email Services Dashboard for Agencies  

What’s New:
Introduces a centralized dashboard where agencies can monitor email services across their accounts.

Where in GHL:
Found in the Agency View under the new Email Services Dashboard.

Impact:
Makes it easier to monitor email health, identify issues, and manage deliverability from one place.

Recommended For:
Agency owners, support teams, and admins managing multiple client email services.

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Email Sequences Now Available in Beta Labs  

What’s New:
Introduces Email Sequences as a Beta Labs feature, providing another way to create structured email follow-up campaigns.

Where in GHL:
Enable it from Settings → Labs, then access Email Sequences after activation.

Impact:
Cuts down the time spent checking different areas just to see how your email services are performing.

Recommended For:
Marketers, agencies, coaches, and businesses running nurture campaigns or onboarding emails.

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Group Your Contacts by Source in Dashboards & Reporting  

What’s New:
Lets you organize contact reports based on where your leads originated.

Where in GHL:
Available within Dashboards & Reporting when viewing contact analytics.

Impact:
Makes it easier to compare lead sources and identify which marketing channels are producing the best results.

Recommended For:
Marketing teams, agency owners, and businesses tracking campaign performance across multiple lead sources.

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MMLite Adoption Banner in Conversations  

What’s New:
Displays a helpful banner inside Conversations to encourage users to adopt the new MMLite messaging experience.

Where in GHL:
Appears within the Conversations module for eligible accounts.

Impact:
Helps users discover and transition to MMLite while highlighting its benefits directly inside the messaging interface.

Recommended For:

Current HighLevel users exploring the latest messaging experience and teams preparing to migrate to MMLite. 

The big change is that GoHighLevel has connected Brand Boards directly to the Chat Widget builder. Your approved brand colors and fonts can now follow you into the Styles panel, so you don’t have to manually recreate them while designing a widget.

When you open a supported color field, Brand Colors from your location’s Brand Board appear inside the color picker. You’ll also see a shared Default palette. This gives you a quick choice between using official brand colors or other colors you regularly use across Chat Widgets.

GHL has made the Default palette smarter too. Existing custom colors from your Chat Widgets are automatically added to the palette the first time you open the updated builder. When you use a new color, it’s added to the shared Default palette so you can use it again on other Chat Widgets in that location.

Fonts work in a similar way. Brand Fonts configured in your Brand Board now appear separately from the standard font library. This makes Chat Widget Branding easier because your approved fonts are clearly separated from the other available choices.

GoHighLevel has also updated the Styles panel to use its Highrise color picker. Colors are normalized and duplicate values are removed, helping keep your palettes cleaner as you continue building.

There’s no migration work required. Your existing widgets keep their current styling, and existing website embed snippets don’t need to be changed.

For agencies, consistent branding gets harder as the number of client assets grows. One Chat Widget might be easy to manage. But when you’re creating several widgets for different pages, campaigns, or locations, small differences in colors and fonts can quickly creep in.

This update gives Chat Widget Branding a more reliable starting point. Instead of copying hex codes from another document or trying to remember which font a client approved, your Brand Board puts those choices directly inside the Chat Widget builder.

That can make a noticeable difference when multiple team members work inside the same GHL location. Everyone can access the same Brand Colors and Brand Fonts, helping reduce accidental styling changes and keeping widgets closer to the client’s approved brand.

It’s also useful for existing Chat Widgets. GoHighLevel automatically brings existing custom colors into the shared Default palette when you first open the updated builder. You don’t have to rebuild your current widgets or manually recreate those colors just to take advantage of the new workflow.

Most importantly, there’s no migration project hiding behind the update. Existing widgets don’t need to be reconfigured, and website embed snippets don’t need to be replaced.

For an agency managing client accounts at scale, that’s the real win. Better Chat Widget Branding becomes part of the normal GHL workflow without creating extra cleanup work first.

You’ll set up your Chat Widget Branding by first making sure your Brand Board contains the approved colors and fonts you want to use. You’ll then open your Chat Widget, go to the Styles panel, and apply those Brand Colors and Brand Fonts to your widget.

This process helps you keep your Chat Widget styling consistent with your location’s Brand Board while giving you access to reusable colors through the shared Default palette. Here are the steps to set up and use Brand Board colors and fonts in your GoHighLevel Chat Widget.

• Set Up Your GoHighLevel Brand Board.
• Access Your Chat Widget.
• Choose Your Brand Colors.
• Use Your Shared Default Palette.
• Select Your Brand Font.

To start, make sure you are logged in to your GoHighLevel sub-account.

• Start by setting up the brand details you want to use across your GHL Chat Widgets.

1.1 Open Marketing in GoHighLevel.

• From your GoHighLevel sub-account, click Marketing from the main left-hand menu to access your marketing tools.

1.2 Navigate to the Brand Board area and open an existing Brand Board or set one up for the location.

• Choose an existing Brand Board if you already have one, or create a new Brand Board for the business you’re working with.

1.3 Add the approved colors and fonts you want your team to use.

• Add the client’s approved brand colors and fonts so your team can easily access them when styling Chat Widgets.

• Head to the Sites area of your GHL sub-account to find and manage the Chat Widget you want to customize.

2.1 From your GoHighLevel sub-account, click Sites.

• Find Sites in the main left-hand menu and click it to access your website and related tools.

2.2 Navigate to the Chat Widget area.

• Inside Sites, select Chat Widget to view the Chat Widgets available in your current location.

2.3 Open the Chat Widget you want to customize.

• Choose the existing Chat Widget you want to update so you can access its settings and branding options.

• The color picker will display Brand Colors from your Brand Board along with the location’s shared Default palette.

3.1 Go to the Styles panel to access the available design settings.

• Click the Styles panel to view the design options you can use to customize the look and branding of your Chat Widget.

3.2 Open a supported color field inside the Styles panel.

• Brand Colors are read-only from the Chat Widget builder. If you need to change an official brand color, manage that color from your Brand Board instead.

• Check the Default palette for other reusable colors.

4.1 Existing custom colors from your Chat Widgets are automatically added to this palette when you first open the updated builder.

• When you use a new color, GHL automatically adds it to the Default palette so it can be reused across other Chat Widgets in the same location.

• Open the relevant font setting in the Styles panel.

5.1 Select your preferred Brand Font, or choose another option from the standard font library.

• Look for the Brand Fonts configured through your Brand Board.

5.2 Review Your Chat Widget Branding

• Check your widget preview and make sure the colors, fonts, and other styling match the client’s brand. Save or publish your changes using the available Chat Widget controls.

Your existing widgets don’t need to be rebuilt, and you don’t need to replace existing website embed snippets. The new Brand Board options simply make your ongoing Chat Widget Branding workflow easier to manage.

A little setup now can save plenty of repetitive work later. If you manage Chat Widgets for clients, start by building out the location’s Brand Board before creating multiple widgets. This gives your team an approved set of colors and fonts from the beginning.

Use Brand Colors for the client’s official colors. Because these colors are managed through Brand Boards and are read-only inside the Chat Widget builder, your team has a clear source for approved branding. If a brand color needs to change, update it from the Brand Board rather than trying to manage it inside the widget.

Don’t overlook the Default palette. It’s useful for colors you regularly need for Chat Widget Branding but don’t necessarily want included as official Brand Colors. New colors you use are automatically added to this shared palette and become available across other Chat Widgets in the same location.

If you already have custom-themed widgets, check the Default palette before manually adding old colors. GHL automatically brings existing custom colors into the palette when you first open the updated builder. Colors are also normalized and deduplicated, which helps prevent unnecessary repeats.

Finally, use Brand Fonts whenever consistency matters. Keeping approved colors and fonts together through Brand Boards makes it easier for anyone on your team to build a new widget that matches the client’s established look.

For agencies, the simple rule is this: set the brand standards once, then reuse them wherever possible. That’s where this Chat Widget Branding update can save the most time.

For agencies, this update is about more than having a better color picker. It gives your team a simpler way to keep client branding consistent as you build and manage more Chat Widgets.

Once a client’s approved colors and fonts are stored in their Brand Board, your team can access those choices directly while styling a widget. That reduces the need to search through brand guides, copy color codes, or double-check which font should be used.

This can be especially useful when several people work inside the same GoHighLevel location. A designer, account manager, or VA can work from the same Brand Colors and Brand Fonts instead of making their own styling choices. That helps your agency deliver a more consistent result.

The shared Default palette also makes Chat Widget Branding faster when you need colors outside the official Brand Board. Once a new color is used, GHL makes it available for other Chat Widgets within that location. You can reuse common styling without starting from scratch each time.

There’s also very little disruption to your existing setup. Current widget colors are preserved, existing widgets don’t require migration, and your website embed snippets don’t need to be replaced.

The result is a cleaner white-label workflow. Set your client’s branding standards, give your team easy access to them, and spend less time fixing small design inconsistencies across your Chat Widgets.

GoHighLevel’s Brand Boards integration removes another repetitive step from building and managing Chat Widgets. Instead of searching for color codes and checking font choices every time, your approved branding is available right where you need it.

Brand Colors give your team quick access to approved choices, while Brand Fonts make it easier to maintain the same look across client-facing widgets. The shared Default palette also helps you reuse additional colors across Chat Widgets without rebuilding your styling from scratch.

For agencies, better Chat Widget Branding means fewer small inconsistencies and a smoother workflow for everyone working inside a client location. Set up the Brand Board once, and your team has a clearer foundation to work from when creating or updating widgets.

Best of all, you don’t need to rebuild existing Chat Widgets, migrate old colors, or replace website embed snippets. GHL preserves your current setup while giving you better branding tools moving forward.

If you manage Chat Widgets for clients, now is a good time to review each location’s Brand Board. Add the approved colors and fonts your team should be using, then let GHL do more of the repetitive work the next time you customize a widget.