Add Staff Role Badges to GHL

Staff Role Badges add a new layer of context to the staff selection step in GoHighLevel. Instead of showing only a staff member’s name, you can now add a short role label that helps customers understand who they are choosing.

You can create reusable badges, assign one badge to each staff member, and give each badge its own color. The role text can be up to 30 characters, which is enough for clear labels like “Senior Stylist,” “Lead Therapist,” or “Senior Consultant.”

The badge appears on the staff member’s card inside the booking widget. If no badge is added, nothing extra is shown. Any edits or removals will appear the next time the booking widget loads, and the badge works the same way on both desktop and mobile.

Staff Role Badges help customers make a faster choice when several team members offer the same service. A short label can quickly show the difference between roles, experience levels, or specialties without forcing the customer to guess.

This is especially useful for salons, clinics, spas, consultants, and other service businesses with larger teams. A customer can see labels like “Senior Stylist,” “Lead Therapist,” or “Skin Specialist” and choose the person who feels like the best fit for their needs.

For GHL users, the benefit is simple. You get a clearer booking experience without adding long bios or extra pages. The booking widget stays clean, while customers get more useful information right at the point where they need it.

The Staff Role Badges setting in GoHighLevel lets you add a short role label to each staff member. This helps customers understand who they are booking with before they make a choice.

Here are the steps we will follow:

• Open Calendars and Calendar Settings.
• Open Services and Select a Staff Member.
• Open the Staff Badge Manager.
• Create a New Staff Role Badge.
• Save the New Badge.
• Assign the Badge to the Staff Member.
• Save the Staff Member.

To start, make sure you are logged in to the correct GoHighLevel sub-account.

• The main menu on the left side of your screen includes the main areas you use in GoHighLevel.

1.1 Click Calendars.

• This opens the Calendars area in your GHL sub-account.
• You will see the main calendar tools across the top of the page.

1.2 Click Calendar settings.

• This opens the Calendar Settings area.
• From here, you can manage services, staff, resources, booking pages, and other calendar settings.

• The Services area includes the staff settings used for service bookings.

2.1 Click Services in the top menu.

• This opens the Services section.

2.2 Click Staff.

• This opens the Staff list.
• You will see the staff members connected to your account.

2.3 Click the Edit icon beside the staff member you want to update.

• This opens the staff member’s settings.

• The Staff Badge setting is found inside the staff member’s Basic Details.

3.1 Make sure Basic details are selected.

• This section includes the main profile and booking settings for the staff member.

3.2 Go to the Staff badge dropdown.

• Click the dropdown to view available badges.

3.3 Click Manage.

• This opens the Manage Staff Badge window.
• From here, you can create and manage reusable Staff Role Badges.

• The Manage Staff Badge window lets you create a new badge for your team.

4.1 Enter the badge name in the New badge field.

• Use a short role name such as Senior Stylist, Lead Therapist, or GHL Specialist.
• Badge names can contain up to 30 characters.

4.2 Choose the badge color.

• Use the color selector beside the badge name.
• This helps make different staff roles easier to recognize.

4.3 Click Add.

• This adds the new badge to your saved badge list.

• Your new badge will appear in the All badges section after it has been added.

5.1 Review the new badge.

• Check the badge name and color before saving.

5.2 Click Save changes.

• This saves the new Staff Role Badge and makes it available to assign to staff members.

• Once the badge has been created, return to the Staff Badge dropdown.

6.1 Open the Staff badge dropdown.

• Your new badge should now appear in the list.

6.2 Select the badge you want to assign.

• The selected Staff Role Badge will now be linked to that staff member.

• The final step is to save the updated staff profile.

7.1 Confirm the correct badge is shown in the Staff badge field.

• Check that the role label matches the staff member.

7.2 Click Save.

• This saves the staff member’s updated profile.
• The Staff Role Badge can now appear during staff selection in the booking widget.

Once the badge is saved, customers can see the staff member’s role when choosing who to book with. If you edit or remove the badge later, save the change and reload the booking widget to see the updated version.

Staff Role Badges work best when the label is short, clear, and useful. Use names your customers will understand right away, such as Senior Stylist, Lead Therapist, or Senior Consultant.

Keep your naming consistent across the team, and use badge colors with care. A simple color system can help customers spot different roles faster, but too many colors can make the booking page feel busy.

You also do not need to add a badge to every staff member. Use Staff Role Badges only when they add useful context, then check the booking widget on both desktop and mobile to make sure everything looks right.

Staff Role Badges can make the booking process feel clearer from the start. When customers can quickly see each person’s role, they spend less time guessing and more time choosing the staff member who fits their needs.

This is useful for businesses with several people offering the same service. A salon can show Senior Stylist and Junior Stylist, while a clinic can label different specialists. That small bit of context can make the team easier to understand without adding long bios or extra booking steps.

For agencies, Staff Role Badges also give client accounts a simple way to present larger teams in a more organized way. The setup is light, the booking page stays clean, and customers get more useful information before they book.

Staff Role Badges give customers a clearer way to choose who they want to book with. A short role label can quickly show experience, specialty, or position without adding more steps to the booking process.

For GoHighLevel users, the setup is simple and easy to manage. You can create reusable badges, assign one to each staff member, and keep the booking widget clean on both desktop and mobile.

If you have several staff members offering the same service, this update is worth using. Add clear Staff Role Badges, keep the labels simple, and make it easier for customers to pick the right person.