How to Automate Contact Tagging in GoHighLevel Email Campaigns [Step-by-Step Guide]

Stop guessing what your contacts are interested in—let their actions tell you. When someone clicks your Pricing link, tag them automatically. That way, you can follow up with sales-focused emails while they’re warm, not two weeks later when they’ve cooled off.

You can also tag users who open an email but don’t click anything. That’s a subtle sign they’re interested but not sold. Use that tag to trigger a re-engagement flow—maybe a soft value-driven follow-up, or a simple nudge that builds trust.

This kind of tagging isn’t just for organization—it’s fuel for smarter automation. You’re not blasting the same message to everyone. You’re sending the right message, to the right person, at the exact right time.

The Automate Tagging Based on Campaign Interactions feature allows you to:

• Automatically add tags when users interact with your email campaigns, such as clicking a link or opening an email.
• Configure these tagging rules directly within the “Send or Schedule” screen for ultimate convenience.

• Enhanced Personalization: Tailor your messaging to users based on their behavior, improving engagement rates.
• Improved Automation: Save hours by eliminating manual tagging tasks, letting you focus on strategy instead.
• Simplified Segmentation: Easily group users based on their interactions for more effective targeting.

• Tags are added only once per interaction.
• Links are uniquely identified by their URL.
• Trigger links (e.g., unsubscribe links) cannot be tagged.
• Tagging specific link clicks requires Tracking Links to be enabled.

Effective email campaigns thrive on personalization and segmentation. However, manually tagging users based on campaign interactions was tedious and error-prone. With this update, you can:

• Optimize targeting strategies by dynamically segmenting users based on engagement.
• Streamline your workflow by reducing reliance on manual processes or complex automation setups.
• Deliver timely, relevant content that aligns with user actions, boosting overall campaign performance.

Running email campaigns in GoHighLevel is powerful—but only if you know your way around the platform. This guide walks you through the steps to manage and automate email campaigns, from accessing the right menus to tagging contacts based on how they interact with your emails. Whether you’re sending one-off broadcasts or building out full campaign logic, this workflow keeps things tight and trackable.

No guesswork here. Each step is broken down so you can move fast without missing the small details. By the end, you’ll know how to trigger tags, set up conditions, and make sure every contact gets routed based on how they engage. It’s not rocket science—but it does make your email marketing smarter.

Here is the step-by-step:

• The main menu on the left side of your screen gives you access to the key tools inside GoHighLevel.

1.1 Click the Marketing menu item.
• From the left-hand menu of your GoHighLevel dashboard, click on the Marketing section.

1.2 Click the Emails menu link.

• You’ll land on the Email Marketing dashboard. This area has three tabs: Statistics, Campaigns, and Templates.

2.1 Click the Campaigns tab.
• You’ll find it between the Statistics and Templates tabs.

2.2 Choose an existing email campaign.
• Need to create a new one? Check out this video tutorial: Creating Email Campaigns with GoHighLevel: A Step-by-Step Tutorial.

• You’ll now be in the email editor (a.k.a. the canvas).

3.1 Review and finalize your email.
• Make sure to include any necessary trigger links, like those for buttons or unsubscribe actions.

3.2 Click the Send or Schedule button.
• You’ll find this in the upper right corner of the editor.

• Scroll down until you see the Add Tags section.

4.1 Toggle on ‘Automate adding tags to contacts.’
• Once toggled on, the Add Conditions button should appear.

4.2 Click the Add Conditions button.

• The Add Tags popup will now appear.

5.1 Click the ‘Choose Type’ dropdown button.

5.2 For this example, select Basic Campaign Interaction.

6.1 Click the ‘Condition’ dropdown button.

6.2 For this example, choose Contact clicked the campaign.

7.1 Click the ‘Select Tag’ dropdown button.
• Need help creating tags? Watch this video tutorial: How To Create and Use Tags.

7.2 For this example, choose the Business tag.

7.3 Click the Save button.

• After clicking Save, you’ll return to the Automate Contact Tagging settings.

8.1 Check that your condition has been created.

8.2 Click the Save button again to confirm.

• For high-value leads, create tags based on specific link clicks to target them with tailored offers.
• Use behavior-based tags to create nurture sequences that address user needs at each stage of the funnel.
• Analyze tagging data in campaign stats to refine your strategies for future campaigns.

This feature empowers marketers to achieve:

• Higher Conversions: By targeting users with personalized follow-ups based on their interests.
• Time Savings: Automating tagging reduces repetitive tasks, freeing up resources for strategic planning.
• Improved Client Satisfaction: Delivering relevant content at the right time fosters stronger customer relationships.

Automating contact tagging based on campaign interactions isn’t just a time-saver—it’s a smart move for scaling cleanly. When tags update in real-time based on user behavior, you get sharper segmentation without lifting a finger.

This means better targeting, fewer manual mistakes, and stronger follow-up flows. Instead of guessing where someone is in the funnel, your system knows—and acts.

In short, automate contact tagging to simplify your workflow, sharpen your messaging, and get more mileage from every campaign. It’s a small setup shift that pays off big when done right.

Ready to take your email campaigns to the next level? Explore this new feature today and see the difference it makes!

Related Posts You’ll Find Useful:

• How to Create Email Templates in GoHighLevel
• Unleash Your Sales Superpower: Master Enhanced GHL Email Product Display in GoHighLevel
• Effortlessly Segment Leads with Campaign Contact Tagging