Learn to Build Interactive Quizzes Inside GoHighLevel and Level Up Your Lead Game
Okay, look. You want a real, honest-to-goodness way to grab your audience by the eyeballs and actually get what makes them tick? Forget those snooze-fest lead capture forms. Interactive quizzes? That’s where the rubber meets the road. They pull folks in, get ’em playing along, and hand you the kind of insights that make your marketing brain happy. In this online world where everyone’s shouting for attention, offering something genuinely fun and valuable? That’s how you cut through the noise.
The good news? GoHighLevel’s Quiz Builder drops this power right in your lap. No need to go chasing after some complicated third-party gizmo – it’s all right there, baked in. You can build interactive quizzes that do more than just snag email addresses; they actually sort your people based on what they tell you. Think about knowing exactly what your leads are hungry for before you even send that first message. That’s not just data; that’s understanding.
So, whether you’re running an agency that needs to deliver knockout lead gen for clients, a coach looking to tailor your programs like a Savile Row suit, or a business owner just trying to get more of the right folks in the door, get ready to craft interactive quizzes that turn those “just looking” folks into paying customers – all within the GoHighLevel platform you’re already using like a boss.
By getting seriously good with the GoHighLevel Quiz Builder, you’ll cook up engaging experiences that reel in better leads and segment your audience like a seasoned pro, ultimately fueling your conversions right where you run your show every single day.

How to Build Interactive Quizzes That ConvertÂ
Alright, let’s roll up our sleeves and get down to the nitty-gritty of how to actually build interactive quizzes that do the heavy lifting for you inside GoHighLevel. This whole shebang lives inside the Sites tab of your GHL account – yeah, the same place where your killer funnels and websites hang out. We’re gonna walk through the simple steps to get a new quiz off the ground, toss in your questions, figure out the scoring magic, and design the results page that your audience will see. Trust me on this one; it’s simpler than trying to parallel park on a busy street.
In this section, we’re gonna point you to exactly where to click and what little tweaks to make to get your first interactive quiz firing on all cylinders. We’ll cover everything from finding the Quiz Builder hiding in plain sight to adding all sorts of question types and making sure the feedback your users get is spot-on. Whether you’re brand new to this or you’ve already kicked the tires on GHL, these step-by-step instructions, along with the visuals you’ll see in the full blog post, will make it as clear as a bell. Let’s jump in and get those engagement levels going through the roof!
Here’s your roadmap to build interactive quizzes:
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Step 01 – Access the Main Left Hand Menu in GoHighLevelÂ
- The Main Menu on the Left side of your screen has all the main areas that you work in when using GHL
1.1. Click on the ‘Sites’ Menu Item.
- Access the ‘Sites’ section of GoHighLevel
- You’ll now be in the ‘Sites’ section of GHL, where you can access the ‘Quiz Builder’ section from the top menu.
1.2. Click on the ‘Quizzes’ menu link.
1.3. Choose ‘Builder’ in the dropdown menu.

Step 02 – Create a New Quiz Â
- This step involves initiating the creation of a new quiz within the Quiz Builder.
2.1. Click on the ‘+ Add Quiz’ button.
2.2. Choose either to create a quiz from scratch or use a template.

Step 03 – Add Questions to Your Quiz
- In this step, you will add different types of questions to your quiz.
3.1. Locate the left sidebar containing various question types.
- On the left side of the Quiz Builder interface, you will see a panel with different question formats (e.g., multiple choice, short answer).
- Drag and drop a desired question type onto the quiz slide area.
3.2. Customize the question content, options, and settings.
- Once the question is added, you can edit the question text, provide answer choices (for multiple choice), and configure other specific settings for that question type.
3.3. Add answer options by clicking an “Add Option” button.
- Mark the right answers by adding points to it.
- Continue dragging and dropping different question types and customizing them until your quiz is complete.
3.4. For each question in your quiz, locate the scoring or category assignment section.
- This section can be found within the question editing interface, often below the answer options.
- If your quiz involves different categories or topics, you can assign each question to a relevant category. This allows for results based on category performance.
- Specify the number of points the user will receive for choosing the right option.
3.5. You can also enable the ‘Jump to’ on an option to redirect the user to another question when they select it.
3.6. Customize the result page
- You can edit what the user sees after completing the quiz.
3.7. Preview the result page to see how it will appear to users.
3.8. Create a name for your quiz.
3.9. Click on the ‘Save’ button.
4.0. Click integrate to choose your preferred method of distribution:
- Direct Link: A unique web address (URL) is generated for your quiz. You can copy this link and share it via email, social media, or direct messaging.
- Embed Code: You can obtain a code snippet that allows you to embed the quiz directly into your website or landing page.
Copy the provided code and paste it into the HTML of your web page where you want the quiz to appear.

What Makes GHL’s Quiz Builder the Real Deal for Building Interactive Quizzes?
The GoHighLevel Quiz Builder is packed with features designed to make it dead simple for you to build interactive quizzes that not only look slick but also work like a charm to grab attention and gather intel. It’s all about giving you the flexibility and power you need without making you pull your hair out trying to figure it all out.
Here’s a rundown of the goodies you get when you dive in to build interactive quizzes with this tool:
- Drag-and-Drop Interface: Seriously, it’s as easy as moving digital puzzle pieces. Just grab the question types, multimedia, and answer options you want and drop ’em right where you need them. No coding wizardry required.
- Multiple Question Formats: Keep your audience on their toes with more than just your standard multiple choice. Toss in true/false, short answer for those who like to elaborate, and even essay questions for deeper dives.
- Customizable Scoring System: You’re in control here. Set up scoring that makes sense for your goals, whether you’re tallying right answers or weighing different responses to understand preferences.
- Tiers and Categorization: Want to segment your audience based on their results? This feature lets you organize quiz outcomes into different categories and assign score levels to each, giving you valuable insights into where your leads stand.
- Branching Logic: Get smart with your quizzes! Design paths that change based on how users answer. This means a more personalized and engaging experience for them, and more targeted data for you.
- Effortless Quiz Sharing: Once you’ve crafted your masterpiece, sharing it is a breeze. Grab a direct link to send out or embed it right onto your websites and funnels to seamlessly integrate it into your existing setup.
- Result Template Customization: Don’t settle for a generic “Thanks for playing!” page. The Quiz Result Builder lets you personalize what users see after they finish, allowing you to reinforce your brand and include compelling calls to action.
Practical Application: Grow Your Business When You Build Interactive Quizzes
So you now know the steps to build interactive quizzes. But let’s talk about the real-world stuff – how do these things actually help your business grow? Here are a couple of scenarios to get your wheels turning:
- Turning Lookers into Leads: Let’s say you run a coaching business. You could create a quiz called “What’s Your Biggest Roadblock to Success?” Based on their answers, you not only grab their contact info but also get a crystal-clear picture of their challenges, allowing you to follow up with super relevant advice and offers.
- Guiding Buyers to the Right Stuff: If you’re selling products online, a quiz like “What’s Your Perfect [Product Type]?” can walk customers through a few simple questions and then recommend the ideal item, boosting sales and making happy customers.
These are just scratching the surface. The cool thing about the Quiz Builder is that it’s flexible as all get-out. Start thinking about the problems your audience faces and how a fun, interactive quiz could not only help them but also give you some seriously valuable insights.
Build Interactive Quizzes and See the Magic!Â
The GoHighLevel Quiz Builder is your secret weapon to build interactive quizzes that not only grab attention but also hand you a goldmine of lead information and audience segmentation. By following these simple steps, you can start crafting dynamic experiences that provide real value to your potential customers while giving you the smarts you need to grow your business like never before.
So, seriously, what are you waiting for? Jump into the Quiz Builder and see the power of interactive engagement for yourself!
What kind of interactive quizzes are you itching to build for your business? Drop a comment below and let’s swap some ideas!
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